350601. Consumer behaviour
| Title | 350601. Consumer behaviour |
|---|---|
| Parent | 3506. Marketing |
Latest research outputs
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The divergent effects of neat food presentation on purchase likelihood: the moderating role of time-related positioning
Quach, Sara, Septianto, Felix and Thaichon, Park. 2023. "The divergent effects of neat food presentation on purchase likelihood: the moderating role of time-related positioning ." Asia Pacific Journal of Marketing and Logistics. 35 (6), pp. 1425-1442. https://doi.org/10.1108/APJML-03-2022-0224Article
The effects of team diversity on promoting sustainable luxury products
Quach, Sara, Septianto, Felix, Thaichon, Park and Sung, Billy. 2024. "The effects of team diversity on promoting sustainable luxury products." Asia Pacific Journal of Marketing and Logistics. 36 (9), pp. 2082-2103. https://doi.org/10.1108/APJML-12-2022-1064Article
The elucidation of marketing trends and a post-positivist approach to understand consumer behaviour: A review
Rabby, Fazla, Chimhundu, Ranga and Hassan, Rumman. 2021. "The elucidation of marketing trends and a post-positivist approach to understand consumer behaviour: A review." Journal of Tianjin University Science and Technology. 54 (8), pp. 13-32. https://doi.org/10.17605/OSF.IO/4C8YHArticle
The Influence of Consumers' Trust and Cognitive Absorption on Behavioural Intentions to Reuse Recommender Systems
Acharya, Nirmal. 2022. The Influence of Consumers' Trust and Cognitive Absorption on Behavioural Intentions to Reuse Recommender Systems. PhD by Publication Doctor of Philosophy. University of Southern Queensland. https://doi.org/10.26192/q7q92PhD by Publication
The influence of corporate communication strategy on consumer responses: a conceptual model
Liu, Liyun, Prentice, Catherine, Marrington, Jessica Z. and Tuominen, Jesse. 2025. "The influence of corporate communication strategy on consumer responses: a conceptual model." Tourism and Hospitality Management. 31 (2), pp. 313-323. https://doi.org/10.20867/thm.31.2.12Article
The interaction between values and self-identity on fairtrade consumption: The value-identity-behavior model
Quach, Sara, Roberts, Robin E., Dang, Simon, Zuo, Alec and Thaichon, Park. 2025. "The interaction between values and self-identity on fairtrade consumption: The value-identity-behavior model." Appetite. 206. https://doi.org/10.1016/j.appet.2024.107826Article
Towards a Review-Analytics-as-a-Service (RAaaS) Framework for SMEs: A Case Study on Review Fraud Detection and Understanding
Chau, Xuan Truong Du, Nguyen, Thanh Toan, Tran, Vinh Khiem, Quach, Sara, Thaichon, Park, Jo, Jun, Vo, Bay, Tran, Quang Dieu and Nguyen, Quoc Viet Hung. 2024. "Towards a Review-Analytics-as-a-Service (RAaaS) Framework for SMEs: A Case Study on Review Fraud Detection and Understanding ." Australasian Marketing Journal. 32 (1), pp. 76-90. https://doi.org/10.1177/14413582221146004Article
Unveiling the impact of technology-driven factors on conspicuous consumption: a time-lagged investigation
Kautish, Pradeep, Mehmood, Khalid, Suhail, Aamir and Thaichon, Park. 2025. "Unveiling the impact of technology-driven factors on conspicuous consumption: a time-lagged investigation." Current Psychology: developmental - learning - personality - social. 44 (8), pp. 6936-6951. https://doi.org/10.1007/s12144-025-07549-wArticle
Using Social Media Analytics to Understand the Impact of Government Intervention on Consumer Behaviour During a Pandemic
Quach, Sara, Zuo, Alec, Thaichon, Park, Roberts, Robin and Tang, Wenzhu. 2025. "Using Social Media Analytics to Understand the Impact of Government Intervention on Consumer Behaviour During a Pandemic." Australasian Marketing Journal. 33 (2), pp. 164-177. https://doi.org/10.1177/14413582241267329Article
What motivates consumers to be in line with online shopping?: a systematic literature review and discussion of future research perspectives
Srivastava, Abhinav and Thaichon, Park. 2023. "What motivates consumers to be in line with online shopping?: a systematic literature review and discussion of future research perspectives." Asia Pacific Journal of Marketing and Logistics. 35 (3), pp. 687-725. https://doi.org/10.1108/APJML-10-2021-0777Article