Political advertising in Australia and New Zealand

Edited book (chapter)

Stewart, Julianne. 2006. "Political advertising in Australia and New Zealand." Kaid, Lynda Lee and Holtz-Bacha, Christina (ed.) Sage handbook of political advertising. Thousand Oaks, CA. SAGE Publications Ltd. pp. 269-283
Chapter Title

Political advertising in Australia and New Zealand

Book Chapter CategoryEdited book (chapter)
ERA Publisher ID3172
Book TitleSage handbook of political advertising
Authors
AuthorStewart, Julianne
EditorsKaid, Lynda Lee and Holtz-Bacha, Christina
Page Range269-283
Number of Pages15
Year2006
PublisherSAGE Publications Ltd
Place of PublicationThousand Oaks, CA
ISBN9781412917957
Web Address (URL)http://books.google.com.au/books?id=tMZlBbM9zYIC&dq=Sage+handbook+of+political+advertising&printsec=frontcover&source=bn&hl=en&ei=D6peStaNCMO_tgfKw5TgAw&sa=X&oi=book_result&ct=result&resnum=4
Abstract

This article discusses the role of advertising in political life and especially during political campaigns. Issues include an overview of the political systems of both countries, the media systems, government regulation of advertising, history of political advertising and of the evolution of different formats, a summary of academic research undertaken, key events, and future directions including electronic media and online communication channels.

Keywordsadvertising; politics; political; Australia; New Zealand
ANZSRC Field of Research 2020440801. Australian government and politics
350605. Marketing management (incl. strategy and customer relations)
440809. New Zealand government and politics
Public Notes

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Byline AffiliationsSchool of Humanities and Communication
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