Critical factors affecting trust and technology diffusion within the Queensland beef cattle supply chain
Masters Thesis
Title | Critical factors affecting trust and technology diffusion within the Queensland beef cattle supply chain |
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Type | Masters Thesis |
Authors | |
Author | Chua, Li Yuen |
Supervisor | Al-Hakim, Latif |
Institution of Origin | University of Southern Queensland |
Qualification Name | Master of Business (Research) |
Number of Pages | 249 |
Year | 2009 |
Abstract | [Abstract]The beef cattle industry is one of Australia’s major agricultural industries and a significant contributor to the nation’s economy. This research focused on the beef cattle industry in Queensland mainly because it is the nation’s largest supplier of beef products (Department of Primary Industries & Fisheries 2006c). The Queensland beef In addition to identifying the case study subjects located within the state of Queensland, this research also included stakeholders from Singapore. Studies were undertaken in Singapore because: (a) a study of world beef trends by Chudleigh (2003) highlighted that world beef export growth is no longer confined only to high value markets such as Japan and Korea, instead, the consumption rate in developing countries are on the rise and; (b) as the researcher is from Singapore, it was far more convenient and easier to reach case subjects in Singapore as compared to undertaking a study in the high value This study used Importance-Performance Measurement technique within the theoretical framework. The analysis was used to measure the alignment of a factor or characteristic from the stakeholders’ viewpoint. Information on factor alignment allows for the A combination of qualitative and quantitative research methods, to incorporate case studies and survey questionnaire, was used in this study. As an initial stage, a comprehensive literature review on stakeholder theory, trust theory and DOI theory was performed. The second stage involved qualitative research using multiple case studies. The final stage involved the analysis of data collected. Independent-samples t-tests and This research has shown that a gap exists between the levels of trust, as well as the degrees of technology diffusion within the beef cattle supply chain – there is a Further studies extending across Australia can provide a more in-depth understanding and useful insight into the Australian beef cattle culture and also allow for the |
Keywords | trust; technology; diffusion; Queensland; beef cattle; supply chain |
ANZSRC Field of Research 2020 | 350999. Transportation, logistics and supply chains not elsewhere classified |
https://research.usq.edu.au/item/9z524/critical-factors-affecting-trust-and-technology-diffusion-within-the-queensland-beef-cattle-supply-chain
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