Aligning operational and corporate goals: a case study in cultivating a whole-of-business approach using a supply chain simulation game

Article


Bryceson, K. P. and Slaughter, G. J.. 2011. "Aligning operational and corporate goals: a case study in cultivating a whole-of-business approach using a supply chain simulation game." Extension Farming Systems Journal. 7 (2), pp. 7-16.
Article Title

Aligning operational and corporate goals: a case study in cultivating a whole-of-business approach using a supply chain simulation game

ERA Journal ID5240
Article CategoryArticle
AuthorsBryceson, K. P. (Author) and Slaughter, G. J. (Author)
Journal TitleExtension Farming Systems Journal
Journal Citation7 (2), pp. 7-16
Number of Pages10
Year2011
Place of PublicationWodonga, Australia
ISSN1833-203X
1833-2048
Web Address (URL)http://www.csu.edu.au/__data/assets/pdf_file/0010/199135/EFS_Journal_vol7_n02_02.pdf
Abstract

This paper outlines the development and use of an interactive computer-based supply chain game to facilitate the alignment of disconnected operational and corporate goals. A multi-enterprise internal cattle supply chain was simulated targeting the operational property managers and the overall impacts of their decision making on corporate goals A three stage multidisciplinary approach was used. A case study based financial analysis was undertaken across the internal cattle supply chain, a participative action research component (developing the game to simulate the flow of product and associated decisions and financial
transactions through the internal supply chain of the company for different operational scenarios using measurable and familiar operational and financial criteria as tracking tools), and a qualitative analysis of organisational learning through player debriefing following
playing the game. Evaluation of the managers' learning around the need for a change in general practice to address goal incongruence was positive evidenced by changes in practice and the game regarded by the users as a useful form of organisational training. The game provided property managers with practical insights into the strategic implications of their enterprise level decisions on the internal supply chain and on overall corporate performance.
The game is unique and is a tool that can be used to help address an endemic problem across multi-enterprise industries in the agrifood sector in Australia.

Keywordsagribusiness; business simulation; computer game; internal supply chain; organisational learning
ANZSRC Field of Research 2020300208. Farm management, rural management and agribusiness
350199. Accounting, auditing and accountability not elsewhere classified
350999. Transportation, logistics and supply chains not elsewhere classified
Public Notes

File reproduced in accordance with the copyright policy of the publisher/author.

Byline AffiliationsUniversity of Queensland
School of Accounting, Economics and Finance
Institution of OriginUniversity of Southern Queensland
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