Understanding the impact of privacy concerns and trust on social networking sites: Analysing user intentions towards willingness to share digital identities
Masters Thesis
Title | Understanding the impact of privacy concerns and trust on social networking sites: Analysing user intentions towards willingness to share digital identities |
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Type | Masters Thesis |
Authors | |
Author | Tiwari, Sanjib |
Supervisor | Yong, Jianming |
Erwee, Ronel | |
Institution of Origin | University of Southern Queensland |
Qualification Name | Master of Business (Research) |
Number of Pages | 165 |
Year | 2012 |
Abstract | Participation in social networking sites (SNS) has dramatically increased in recent years. SNS focus on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. This study examines the experiences of SNS users, and explores how the depth of their experience and knowledge of the Internet, trust and privacy concerns impact upon their individual willingness to share information about their own identity with other users on social networking websites. An acceptance model is proposed that incorporates cognitive, as well as affective, attitudes as primary influencing factors on user attitudes and behaviour which, in turn, are driven by underlying beliefs, perceived levels of privacy and trust, attitudinal experiences and knowledge, as well as a willingness to share. |
Keywords | digital identities; privacy; social networking; internet users; trust; information systems; sharing |
ANZSRC Field of Research 2020 | 460609. Networking and communications |
470101. Communication studies | |
441007. Sociology and social studies of science and technology | |
470102. Communication technology and digital media studies | |
Byline Affiliations | Faculty of Business and Law |
https://research.usq.edu.au/item/q1z2v/understanding-the-impact-of-privacy-concerns-and-trust-on-social-networking-sites-analysing-user-intentions-towards-willingness-to-share-digital-identities
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