Uptake of digital technology by small and medium beef cattle producers: the influence of learning and cost on the extent of usage

Article


Noble, Christopher W.. 2015. "Uptake of digital technology by small and medium beef cattle producers: the influence of learning and cost on the extent of usage." Journal of Economic and Social Policy. 17 (2), pp. 1-20.
Article Title

Uptake of digital technology by small and medium beef cattle producers: the influence of learning and cost on the extent of usage

ERA Journal ID18407
Article CategoryArticle
Authors
AuthorNoble, Christopher W.
Journal TitleJournal of Economic and Social Policy
Journal Citation17 (2), pp. 1-20
Number of Pages20
Year2015
Place of PublicationAustralia
ISSN1325-2224
Web Address (URL)http://epubs.scu.edu.au/jesp/
Abstract

This research investigates the use of digital information, primarily through computers and the internet, by small and medium beef cattle producers to see how access, acquisition, interaction, generation and use of information takes place within their enterprises. From qualitative data, cost and learning effects for uptake of digital technology are isolated from age and gender influences. This research uses cost and learning theory to point to the means of growing producer capabilities to implement digital technology as part of a production system, and to explain why, in many cases, implementation of digital technologies has resulted only in use as communication or storage devices rather than tools for analysis of production.

Keywordsinnovation; learning; beef cattle; digital technology
ANZSRC Field of Research 2020380101. Agricultural economics
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Byline AffiliationsInstitute for Agriculture and the Environment
Institution of OriginUniversity of Southern Queensland
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