Knitting for conservation: a social practice perspective on a social and behaviour change communication intervention

Article


Gallegos, Maria Cristina, Buizer, Marleen, Hobbis, Stephanie Ketterer and Wise, Graham. 2023. "Knitting for conservation: a social practice perspective on a social and behaviour change communication intervention." Environment, Development and Sustainability: a multidisciplinary approach to the theory and practice of sustainable development. https://doi.org/10.1007/s10668-023-03066-7
Article Title

Knitting for conservation: a social practice perspective on a social and behaviour change communication intervention

ERA Journal ID5894
Article CategoryArticle
AuthorsGallegos, Maria Cristina, Buizer, Marleen, Hobbis, Stephanie Ketterer and Wise, Graham
Journal TitleEnvironment, Development and Sustainability: a multidisciplinary approach to the theory and practice of sustainable development
Number of Pages21
Year2023
PublisherSpringer
Place of PublicationNetherlands
ISSN1387-585X
1573-2975
Digital Object Identifier (DOI)https://doi.org/10.1007/s10668-023-03066-7
Web Address (URL)https://link.springer.com/article/10.1007/s10668-023-03066-7
AbstractWe critically reflect on a conservation project in the Ecuadorian Amazon that was designed to promote biodiversity conservation among lowland indigenous communities involved in eco-tourism initiatives by teaching them how to knit a particular set of local animals. We use interpretive qualitative research and draw on social practice theory to examine the ways that participants’ engagement with new knitting in participatory knitting workshops changed the understanding of environmental conservation and social entrepreneurship within an eco-tourism context. Eventually, the intervention pushed participants to adopt new and difficult-to-sustain conservation and entrepreneurial practices. The introduction of these new practices and a focus on a specific list of local species turned animals into commodities and created unsustainable connections with new materials and a disconnect between local and traditional know-how.
KeywordsSocial practice theory; Social and behaviour change communication; Neoliberal conservation; Eco-tourism; Indigenous communities
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Byline AffiliationsWageningen University, Netherlands
University of Rwanda, Rwanda
School of Business
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