Business web strategy: design, alignment, and application
Edited book
Book Title | Business web strategy: design, alignment, and application |
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Book Category | Edited book |
ERA Publisher ID | 2177 |
Editors | Al-Hakim, Latif and Memmola, Massimo |
Number of Pages | 408 |
Year | 2009 |
Publisher | IGI Global |
Place of Publication | Hershey, PA, USA |
ISBN | 9781605660240 |
Abstract | [Publisher's Description]: Business Web Strategy: Design, Alignment, and Application addresses the gap in business Web strategy through a collection of concentrated managerial issues. Gathering the latest theoretical frameworks, case studies, and authoritative research, this in-depth collection will be a powerful tool for managers, consultants, and trainers in their efforts to maximize the power of the Web to support business strategy, and a rich reference for academics, researchers and students in the field of Web strategy. |
Keywords | business; web strategy |
ANZSRC Field of Research 2020 | 460908. Information systems organisation and management |
Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |
Byline Affiliations | School of Management and Marketing |
https://research.usq.edu.au/item/q03z1/business-web-strategy-design-alignment-and-application
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