Business web strategy: design, alignment, and application

Edited book

Al-Hakim, Latif and Memmola, Massimo (ed.) 2009. Business web strategy: design, alignment, and application. Hershey, PA, USA. IGI Global.
Book Title

Business web strategy: design, alignment, and application

Book CategoryEdited book
ERA Publisher ID2177
EditorsAl-Hakim, Latif and Memmola, Massimo
Number of Pages408
PublisherIGI Global
Place of PublicationHershey, PA, USA

[Publisher's Description]:
In the contemporary dialogue surrounding business Web strategy, two salient concerns indicating trouble in virtual space are emerging: (1) that the Internet may create additional managerial problems, and (2) that it may not actually be a solution for corporate problems. Empirical studies point to a lack of sound managerial Web strategy as well as a mismatch between a firm’s Web strategy and its business strategy.

Business Web Strategy: Design, Alignment, and Application addresses the gap in business Web strategy through a collection of concentrated managerial issues. Gathering the latest theoretical frameworks, case studies, and authoritative research, this in-depth collection will be a powerful tool for managers, consultants, and trainers in their efforts to maximize the power of the Web to support business strategy, and a rich reference for academics, researchers and students in the field of Web strategy.

Keywordsbusiness; web strategy
ANZSRC Field of Research 2020460908. Information systems organisation and management
Public Notes

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Byline AffiliationsSchool of Management and Marketing
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