Japan moves to green: natural disaster empowers Japanese citizens

Paper


Omura, Teruyo. 2012. "Japan moves to green: natural disaster empowers Japanese citizens." 19th International Business Research Conference. Melbourne, Australia 19 - 21 Nov 2012 Melbourne, Australia.
Paper/Presentation Title

Japan moves to green: natural disaster empowers Japanese citizens

Presentation TypePaper
AuthorsOmura, Teruyo
Journal or Proceedings TitleProceedings of the 19th International Business Research Conference
Number of Pages11
Year2012
Place of PublicationMelbourne, Australia
Web Address (URL) of Paperhttp://www.worldbizconference.com/
Conference/Event19th International Business Research Conference
Event Details
19th International Business Research Conference
Parent
International Business Research Conference (IBR)
Delivery
In person
Event Date
19 to end of 21 Nov 2012
Event Location
Melbourne, Australia
Abstract

This paper examines how the 2011 Tsunami and Fukushima disaster has affected Japanese public opinion towards the government’s energy policy. These events are interpreted as moving Japan and public opinions towards more sustainable and ecologically friendly energy technologies. Nuclear energy had been a national strategic priority since 1973. Development of the new fast-breeder reactor technology was backed by powerful government ministries, the Japan Atomic Energy Agency and the Federation of Electric Power Companies. Electricity supply from nuclear power was expected to increase to 40% by 2019. This is now under review. The 2011 disaster had a major and disruptive effect on energy supply in Japan. The Tokyo Electric Power Company in Fukushima supplied electricity to eight prefectures that were responsible for 40% of Japanese GDP. This research has monitored media coverage both in Japan and internationally and also public information and government documents in both Japanese and English. It has been found that Japanese society is now questioning the nuclear energy policy and is starting to focus on energy saving strategies leading to sustainable lifestyles. Japan is moving on from grieving to focusing on finding new solutions to its community problems and striving to go nuclear-free.

Keywordsgovernment policy; public opinion; natural disaster
ANZSRC Field of Research 2020410402. Environmental assessment and monitoring
440709. Public policy
370903. Natural hazards
380105. Environment and resource economics
520599. Social and personality psychology not elsewhere classified
Public Notes

File reproduced in accordance with the copyright policy of the publisher/author.

Byline AffiliationsSchool of Accounting, Economics and Finance
Institution of OriginUniversity of Southern Queensland
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