The development of a multi variant model for market intelligence data gathering for Australian micro businesses and SMEs

Paper

Ross, Pauline and Styger, Lee. 2013. "The development of a multi variant model for market intelligence data gathering for Australian micro businesses and SMEs." Davidsson, Per (ed.) 2nd Australian Centre for Entrepreneurship Research Exchange Conference (ACERE 2013). Brisbane, Australia 06 - 08 Feb 2013 Brisbane, Australia.
Paper/Presentation Title

The development of a multi variant model for market intelligence data gathering for Australian micro businesses and SMEs

Presentation TypePaper
AuthorsRoss, Pauline (Author) and Styger, Lee (Author)
EditorsDavidsson, Per
Journal or Proceedings TitleProceedings of the 2nd Australian Centre for Entrepreneurship Research Exchange Conference (ACERE 2013)
ERA Conference ID50283
Number of Pages12
Year2013
Place of PublicationBrisbane, Australia
ISBN9781921897559
Web Address (URL) of Paperhttp://acereconference.com/paper-submission/conference-proceedings/
Conference/Event2nd Australian Centre for Entrepreneurship Research Exchange Conference (ACERE 2013)
Australian Centre for Entrepreneurship Research Exchange Conference
Event Details
2nd Australian Centre for Entrepreneurship Research Exchange Conference (ACERE 2013)
Event Date
06 to end of 08 Feb 2013
Event Location
Brisbane, Australia
Event Details
Australian Centre for Entrepreneurship Research Exchange Conference
ACERE
Abstract

Micro businesses and SMEs have typically been encouraged to develop and implement 'professional' business processes that will enable them to understand their business environment. The driver of this trend has typically come from a growth in the use of external 'expert' sources (i.e. consultants and sponsored agents) who are not always fully associated with the business. This growth in external intervention has typically triggered an evolution in contemporary thinking and literature, that would lead us to believe that micro businesses and SMEs operate in a similar way, and with a similar structure, as larger organisations. This paper focuses on some of the findings from a 2012 funded Australian government research project undertaken on market intelligence gathering techniques by micro businesses and SMEs located within Australia. The paper also discusses the 'rock and hard' place a micro businesses and SME finds itself between when attempting to generate robust market intelligence in a rapid, economic and valuable manner. Furthermore, this paper provides insight into the choices available for market intelligence collection for Australian micro businesses and SMEs and also offers a suggestion of a best fit framework for the collection of data by illustrating a novel multi-variant model.

ANZSRC Field of Research 2020350302. Business information management (incl. records, knowledge and intelligence)
350716. Small business organisation and management
350605. Marketing management (incl. strategy and customer relations)
Public Notes

Copyright © 2013 ACERE Conference

Byline AffiliationsCentre of Excellence in Engineered Fibre Composites
University of Wollongong
Institution of OriginUniversity of Southern Queensland
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