A comparison of theory and practice in market intelligence gathering for Australian micro-businesses and SMEs
Paper
Paper/Presentation Title | A comparison of theory and practice in market intelligence |
---|---|
Presentation Type | Paper |
Authors | Ross, Pauline (Author), McGowan, Carol G. (Author) and Styger, Lee E. J. (Author) |
Editors | Clift, Bob and Jahan, Nuha |
Journal or Proceedings Title | Proceedings of the 19th International Business Research Conference |
Number of Pages | 17 |
Year | 2012 |
Place of Publication | Melbourne, Australia |
ISBN | 9781922069139 |
Digital Object Identifier (DOI) | https://doi.org/10.2139/ssrn.2174337 |
Web Address (URL) of Paper | http://www.worldbizconference.com/ |
Conference/Event | 19th International Business Research Conference |
Event Details | 19th International Business Research Conference Parent International Business Research Conference (IBR) Delivery In person Event Date 19 to end of 21 Nov 2012 Event Location Melbourne, Australia |
Abstract | Recent government sponsored research has demonstrated that there is a gap between the theory and practice of market intelligence gathering within the Australian micro, small and medium businesses (SMEs). Typically, there is a significant amount of information in literature about 'what needs to be done', however, there is little insight in terms of how market intelligence gathering should occur. This paper provides a novel insight and a comparison between the theory and practices of market intelligence gathering of micro-business and SMEs in Australia and demonstrates an anomoly in so far as typically the literature does not match what actually occurs in practice. A model for market intelligence gathering for micro-businesses and SMEs is also discussed. |
Keywords | management; small business; marketing data analysis; market intelligence; SME; micro businesses; Australia |
ANZSRC Field of Research 2020 | 350302. Business information management (incl. records, knowledge and intelligence) |
350716. Small business organisation and management | |
350606. Marketing research methodology | |
Public Notes | File reproduced in accordance with the copyright policy of the publisher/author. |
Byline Affiliations | Centre of Excellence in Engineered Fibre Composites |
University of Wollongong | |
Institution of Origin | University of Southern Queensland |
https://research.usq.edu.au/item/q1wqz/a-comparison-of-theory-and-practice-in-market-intelligence-gathering-for-australian-micro-businesses-and-smes
Download files
Published Version
Ross_McGowan_Styger_Melb_Biz_Research_Conf_Nov12_final_word_version.pdf | ||
File access level: Anyone |
1804
total views524
total downloads0
views this month0
downloads this month