350606. Marketing research methodology
| Title | 350606. Marketing research methodology |
|---|---|
| Parent | 3506. Marketing |
Latest research outputs
Sort by Date Title
A Journey From Customer Acquisition to Retention: An Integrative Model for Guiding Future Gaming Marketing Research
Tuguinay, Jovanie, Prentice, Catherine, Moyle, Brent, Vada, Sera and Weaven, Scott. 2024. "A Journey From Customer Acquisition to Retention: An Integrative Model for Guiding Future Gaming Marketing Research." Cornell Hospitality Quarterly: hospitality leadership through learning. 65 (3), pp. 335-353. https://doi.org/10.1177/19389655231214718Article
Shaping destination marketing with norms and personality
Wasaya, Allah, Prentice, Catherine and Hsiao, Aaron. 2024. "Shaping destination marketing with norms and personality." Journal of Retailing and Consumer Services. 77. https://doi.org/10.1016/j.jretconser.2023.103643Article
An exploratory study of the deepest values underlying the purchase of a property in a master-planned luxury branded estate in southeast Queensland
den Braber, Johannis Christiaan. 2023. An exploratory study of the deepest values underlying the purchase of a property in a master-planned luxury branded estate in southeast Queensland. PhD Thesis Doctor of Philosophy. University of Southern Queensland. https://doi.org/10.26192/z014vPhD Thesis
Investigating the impact of customer-based brand equity on customer satisfaction and brand loyalty in the online shopping goods retail industry in Australia
Khurram, Sana. 2023. Investigating the impact of customer-based brand equity on customer satisfaction and brand loyalty in the online shopping goods retail industry in Australia. Masters Thesis Master of Business Research. University of Southern Queensland. https://doi.org/10.26192/yyw24Masters Thesis
Consumer behaviour: implications for marketing strategy, 5th ed.
Summers, Jane, Johnson Morgan, Melissa and Volkov, Michael. 2007. "Consumer behaviour: implications for marketing strategy, 5th ed." Quester, Pascale, Neal, Cathy, Pettigrew, Simone, Grimmer, Martin, Davis, Teresa and Hawkins, Del I. (ed.) Consumer behaviour: implications for marketing strategy, 5th ed.. Sydney, Australia. McGraw-Hill Australia.Textbook (chapter)
Teaching marketing research: preaching what we practice
Lawley, Meredith and Gardiner, Michael. 1999. "Teaching marketing research: preaching what we practice." Cadeaux, Jack and Uncles, Mark (ed.) ANZMAC 1999: Marketing in the Third Millennium. Sydney, Australia 28 Nov - 01 Dec 1999 Sydney.Paper
Mood and involvement as dual constructs in experiential research
Johnson Morgan, Melissa and Summers, Jane. 2003. "Mood and involvement as dual constructs in experiential research." 2003 World Marketing Congress: Marketing Across Borders and Boundaries. Perth, Australia United Kindom.Paper
Effects of sport celebrity transgressions: an exploratory study
Sassenberg, A.. 2015. "Effects of sport celebrity transgressions: an exploratory study." Sport Marketing Quarterly. 24 (2), pp. 78-90.Article
An analysis of the use of market intelligence data by senior business leaders – the development of a new model (ICSAR) for the identification and implementation of specifically focused data
Dowsett, Christopher James. 2015. An analysis of the use of market intelligence data by senior business leaders – the development of a new model (ICSAR) for the identification and implementation of specifically focused data. Doctorate other than PhD Doctor of Professional Studies. University of Southern Queensland.Doctorate other than PhD
A study of marketing implementation in brand portfolio companies
Patrick, Kelly, Chimhundu, Ranga and Summers, Jane. 2014. "A study of marketing implementation in brand portfolio companies." Rundle-Thiele, Sharyn, Kubacki, Krzysztof and Arli, Denni (ed.) ANZMAC 2014: Agents of Change. Brisbane, Australia 01 - 03 Dec 2014 Brisbane, Australia.Paper
The effects of affective and utilitarian brand relationships on brand consideration
Leung, Lai Cheung, Bougoure, Ursula S. and Miller, Karen W.. 2014. "The effects of affective and utilitarian brand relationships on brand consideration." Journal of Brand Management. 21 (6), pp. 469-484. https://doi.org/10.1057/bm.2014.15Article
Effects of sport celebrity transgressions in the sport industry
Sassenberg, Anne-Marie. 2015. Effects of sport celebrity transgressions in the sport industry. PhD Thesis Doctor of Philosophy. University of Southern Queensland.PhD Thesis
Does social labelling encourage child schooling and discourage child labour in Nepal?
Chakrabarty, Sayan, Grote, Ulrike and Luchters, Guido. 2011. "Does social labelling encourage child schooling and discourage child labour in Nepal?" International Journal of Educational Development. 31 (5), pp. 489-495. https://doi.org/10.1016/j.ijedudev.2010.11.002Article
Private label brand trends in the grocery retail industry
Chimhundu, Ranga and Chadee, Doren. 2013. "Private label brand trends in the grocery retail industry." Journal of Euromarketing. 22 (1/2), pp. 36-47.Article
Uncovering Victoria's Secret: exploring women's luxury perceptions of intimate apparel and purchasing behaviour
Hume, Margee and Mills, Michael. 2013. "Uncovering Victoria's Secret: exploring women's luxury perceptions of intimate apparel and purchasing behaviour ." Journal of Fashion Marketing and Management. 17 (4), pp. 460-485. https://doi.org/10.1108/JFMM-03-2013-0020Article
Hedonic customer responses to fast fashion and replicas
Miller, Karen. 2013. "Hedonic customer responses to fast fashion and replicas." Journal of Fashion Marketing and Management. 17 (2), pp. 160-174. https://doi.org/10.1108/JFMM-10-2011-0072Article
A comparison of theory and practice in market intelligence gathering for Australian micro-businesses and SMEs
Ross, Pauline, McGowan, Carol G. and Styger, Lee E. J.. 2012. "A comparison of theory and practice in market intelligence gathering for Australian micro-businesses and SMEs ." Clift, Bob and Jahan, Nuha (ed.) 19th International Business Research Conference. Melbourne, Australia 19 - 21 Nov 2012 Melbourne, Australia. https://doi.org/10.2139/ssrn.2174337Paper
Application and device characteristics as drivers for smart mobile device adoption and productivity
Ally, Mustafa and Gardiner, Michael. 2012. "Application and device characteristics as drivers for smart mobile device adoption and productivity." International Journal of Organisational Behaviour. 17 (4), pp. 35-47.Article
Assessing the applicability of the sport fan motivation scale for Australian teenage sport consumers
Summers, Jane. 2010. "Assessing the applicability of the sport fan motivation scale for Australian teenage sport consumers." 8th Annual Sports Marketing Association Conference: Sport Marketing Strategies in Hard Times (SMA 2010). New Orleans, United States 26 - 29 Oct 2010 Morgantown, WV. United States.Paper
Rethinking market orientation through learning practices
Murray, Peter A., Gray, David M., Carter, Leanne and Miller, Karen W.. 2012. "Rethinking market orientation through learning practices." International Journal of Organisational Behaviour. 17 (3), pp. 8-32.Article
Are Chinese passengers willing to pay more for better air services?
Zhang, Yahua. 2012. "Are Chinese passengers willing to pay more for better air services?" Journal of Air Transport Management. 25, pp. 5-7. https://doi.org/10.1016/j.jairtraman.2012.02.003Article
A sport celebrity brand image: a conceptual model
Sassenberg, Anne-Marie, Verreynne, Martie-Louise and Johnson Morgan, Melissa. 2012. "A sport celebrity brand image: a conceptual model." International Journal of Organisational Behaviour. 17 (2), pp. 108-121.Article
The role of knowledge management in the large non profit firm: building a framework for KM success
Hume, Craig, Clarke, Peter and Hume, Margee. 2012. "The role of knowledge management in the large non profit firm: building a framework for KM success ." International Journal of Organisational Behaviour. 17 (3), pp. 82-104.Article
Wine product bundling: for a new segment of wine consumers
Matthews, Christopher, Goodman, Steve, Habel, Cullen and Somogyi, Simon. 2011. "Wine product bundling: for a new segment of wine consumers." 6th Academy of Wine Business Research Conference: The Faces of Wine Sustainability (AWBR 2011) . Bordeaux, France 09 - 10 Jun 2011 Bordeaux, France.Paper
Learning behaviour, market orientation and firm performance
Murray, Peter A. and Miller, Karen W.. 2011. "Learning behaviour, market orientation and firm performance." Building Business Communities: Justice, Performance and Change Creating a Sustainable Scholarly Community Colloquia (2011). Brisbane, Australia 09 Nov 2011 Toowoomba, Australia.Paper
Explaining the experiential consumption of special event entertainment in shopping Centres
Sit, Jason. 2010. Explaining the experiential consumption of special event entertainment in shopping Centres. PhD Thesis Doctor of Philosophy. University of Southern Queensland.PhD Thesis
Measuring return on marketing investment in non-professional sports event organisations
Seaton, Sheilagh. 2010. Measuring return on marketing investment in non-professional sports event organisations. Doctorate other than PhD Doctor of Business Administation. University of Southern Queensland.Doctorate other than PhD
Effects of culture, product type and price on consumer intention to purchase mass customised products on-line
Moon, Junyean and Chadee, Doren. 2005. "Effects of culture, product type and price on consumer intention to purchase mass customised products on-line." Chakraborty, Chandana, Misra, Ram and Jayachandran, C. (ed.) 9th International Conference on Global Business and Economic Development (SGBED 2005): Management Challenges in Times of Global Change and Uncertainty. Seoul, Korea 25 - 28 May 2005 [Seoul, Korea].Paper
Destination segmentation: a recommended two-step approach
Tkaczynski, Aaron. 2009. Destination segmentation: a recommended two-step approach. PhD Thesis Doctor of Philosophy. University of Southern Queensland.PhD Thesis
The impact of brand personality on brand-aroused feelings
Miller, Karen. 2008. "The impact of brand personality on brand-aroused feelings." Wilson, Marie (ed.) 22nd Australian and New Zealand Academy of Management Conference (ANZAM 2008). Auckland, New Zealand 02 - 05 Dec 2008 Canning Bridge, Western Australia.Paper
Does brand influence wine purchase?
Miller, Karen W. and Chadee, Doren. 2008. "Does brand influence wine purchase?" Wilson, Marie (ed.) 22nd Australian and New Zealand Academy of Management Conference (ANZAM 2008). Auckland, New Zealand 02 - 05 Dec 2008 Canning Bridge, Western Australia.Paper
Editorial
Rundle-Thiele, Sharyn and Russell-Bennett, Rebekah. 2008. "Editorial." Journal of Management and Organization. 14 (2), pp. 114-115.Editorial
Why some people pay for pleasure when others do not: a preliminary study of skaters
Young, Jared, Summers, Jane and Johnson Morgan, Melissa. 2006. "Why some people pay for pleasure when others do not: a preliminary study of skaters." Fullerton, Sam and Moore, David (ed.) International Conference of the Academy of Business Administration (2005). Prague, Czech Republic 03 - 07 Aug 2005 Ypsilanti, Michigan , USA.Paper
Competitive marketing competencies and performance: an exploratory study of small to medium sized retail firms in Australia
Young, Jared, Ogunmokun, Gabriel and Winter, Caroline. 2005. "Competitive marketing competencies and performance: an exploratory study of small to medium sized retail firms in Australia ." Davies, Doug, Fisher, Greg and Hughes, Raechel (ed.) 19th Australian and New Zealand Academy of Management Conference (ANZAM 2005). Canberra, Australia 07 - 10 Dec 2005 Canberra, Australia.Paper
Consumer complaint behaviour in sport consumption: a theoretical model
Volkov, Michael, Summers, Jane and Johnson Morgan, Melissa. 2005. "Consumer complaint behaviour in sport consumption: a theoretical model." Purchase, Sharon (ed.) Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries. Fremantle, Australia 05 - 07 Dec 2005 Fremantle, Western Australia.Paper
Understanding satisfaction formation of shopping mall entertainment seekers: a conceptual model
Sit, Jason and Merrilees, Bill. 2005. "Understanding satisfaction formation of shopping mall entertainment seekers: a conceptual model." Purchase, Sharon (ed.) Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries. Fremantle, Australia 05 - 07 Dec 2005 Fremantle, Western Australia.Paper
Enhancing customer loyalty to shopping centres through special event entertainment: the mediating role of hedonic value?
Sit, Jason, Johnson Morgan, Melissa and Ekinci, Yuksel. 2010. "Enhancing customer loyalty to shopping centres through special event entertainment: the mediating role of hedonic value?" Garaus, Marion, Weitzl, Wolfgang, Wolfsteiner, Elisabeth and Zimprich, Magdalena (ed.) 4th German French Austrian Conference on Quantitive Marketing (GFA 2010): New Directions New Insights. Vienna, Austria 16 - 18 Sep 2010 Vienna, Austria.Paper
Private label marketing performance: An analysis of historical trends using theories of cumulative change and punctuated equilibrium
Chimhundu, Ranga. 2011. "Private label marketing performance: An analysis of historical trends using theories of cumulative change and punctuated equilibrium." International Journal of Business and Management. 6 (8), pp. 58-65. https://doi.org/10.5539/ijbm.v6n8p58Article
Examining fashion brand luxury DNA
Miller, Karen W. and Mills, Michael K.. 2010. "Examining fashion brand luxury DNA." 2010 Global Marketing Conference: Marketing in a Turbulent Environment. Tokyo, Japan 09 - 11 Sep 2010 Seoul, Korea .Paper
A better understanding of Rural Weekly readers
Miller, Karen. 2010. A better understanding of Rural Weekly readers. Unpublished.Project report