A/Pr Park Thaichon

Name | A/Pr Park Thaichon |
---|---|
Email Address | park.thaichon@usq.edu.au |
Job Title | Associate Professor (Marketing) |
Qualifications | DipBus RMIT, BBus RMIT, MCom SwinburneUT, PhD SwinburneUT |
Department | School of Business |
ORCID | https://orcid.org/0000-0001-7512-7362 |
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DipBus
RMIT
2007
BBus
RMIT
2009
MCom
SwinburneUT
2010
PhD
SwinburneUT
2014
Current Supervisions
Research Title | Supervisor Type | Level of Study | Commenced |
---|---|---|---|
Title: TBC, Keywords: Sports Marketing, Cocreation, Luxury Marketing, Business Management, Relationship Marketing | Associate Supervisor | Doctoral | 2019 |
Title: TBC, Keywords: Virtual Reality (VR), Technology, Online Tourism, Relationship Marketing | Associate Supervisor | Doctoral | 2021 |
Title: TBC, Keywords: Cocreation, Customer Engagement, Privacy, Digital, Technology | Associate Supervisor | Doctoral | 2021 |
Title: TBC, Keywords: Artificial Intelligence (AI), Online, Technology, Relationship Marketing | Associate Supervisor | Doctoral | 2022 |
Title: TBC, Keywords: Social media, Artificial Intelligence (AI), Technology, Relationship Marketing | Associate Supervisor | Doctoral | 2022 |
Title: TBC, Keywords: Artificial Intelligence (AI), Technology, Relationship Marketing | Associate Supervisor | Doctoral | 2022 |
Enhancing branding with hero¿s journey storytelling strategy | Associate Supervisor | Doctoral | 2022 |
The influence of social media communication on the spillover effect in mega sport events | Associate Supervisor | Doctoral | 2022 |
Completed Supervisions
Research Title | Supervisor Type | Level of Study | Completed |
---|---|---|---|
Digital content marketing as a catalyst for e-WOM | Principal | Doctoral | 2022 |
Exploring Brand Management in Australian Franchise Systems | Principal | Doctoral | 2022 |
Customer loyalty in health care relationship marketing | Principal | Doctoral | 2022 |
Student Engagement and Satisfaction in the move to Blended and Online Mode Learning in Higher Education | Principal | Doctoral | 2021 |
Examining Perceptions of Agent and Conflict-Related Emotions During Service Failure and Recovery | Principal | Doctoral | 2021 |
Barriers Preventing and Motivators Encouraging Posthumous Organ Donation in the Kingdom of Saudi Arabia | Principal | Doctoral | 2020 |
Project title | Details | Year |
---|---|---|
AI Marketplace Project, Aus4Innovation | $668,176 AI Marketplace Project, Aus4Innovation | 2022 |
Neuroscience laboratory, Griffith University | $140,000 Neuroscience laboratory, Griffith University | 2022 |
Upskill Businesses on Digital Marketing, Destination Gold Coast | $180,000 Upskill 100 Businesses on Digital Marketing, Destination Gold Coast | 2022 |
SMART Tourism Recovery, Australia-ASEAN Council | $27,000 SMART Tourism Recovery, Australia-ASEAN Council | 2021 |
10 Years Branding Strategy, SwanCity | $35,000 10 Years Branding Strategy, SwanCity | 2021 |