A/Pr Park Thaichon

A/Pr Park Thaichon
NameA/Pr Park Thaichon
Email Addresspark.thaichon@usq.edu.au
Job TitleAssociate Professor (Marketing)
QualificationsDipBus RMIT, BBus RMIT, MCom SwinburneUT, PhD SwinburneUT
DepartmentSchool of Business
ORCIDhttps://orcid.org/0000-0001-7512-7362
  • 3
    total views of outputs
  • 0
    total downloads of outputs
  • 0
    views of outputs this month
  • 0
    downloads of outputs this month
DipBus
RMIT
2007
BBus
RMIT
2009
MCom
SwinburneUT
2010
PhD
SwinburneUT
2014

Current Supervisions

Research TitleSupervisor TypeLevel of StudyCommenced
Title: TBC, Keywords: Sports Marketing, Cocreation, Luxury Marketing, Business Management, Relationship Marketing Associate SupervisorDoctoral2019
Title: TBC, Keywords: Virtual Reality (VR), Technology, Online Tourism, Relationship Marketing Associate SupervisorDoctoral2021
Title: TBC, Keywords: Cocreation, Customer Engagement, Privacy, Digital, Technology Associate SupervisorDoctoral2021
Title: TBC, Keywords: Artificial Intelligence (AI), Online, Technology, Relationship Marketing Associate SupervisorDoctoral2022
Title: TBC, Keywords: Social media, Artificial Intelligence (AI), Technology, Relationship Marketing Associate SupervisorDoctoral2022
Title: TBC, Keywords: Artificial Intelligence (AI), Technology, Relationship Marketing Associate SupervisorDoctoral2022
Enhancing branding with hero¿s journey storytelling strategyAssociate SupervisorDoctoral2022
The influence of social media communication on the spillover effect in mega sport eventsAssociate SupervisorDoctoral2022

Completed Supervisions

Research TitleSupervisor TypeLevel of StudyCompleted
Digital content marketing as a catalyst for e-WOMPrincipalDoctoral2022
Exploring Brand Management in Australian Franchise SystemsPrincipalDoctoral2022
Customer loyalty in health care relationship marketingPrincipalDoctoral2022
Student Engagement and Satisfaction in the move to Blended and Online Mode Learning in Higher EducationPrincipalDoctoral2021
Examining Perceptions of Agent and Conflict-Related Emotions During Service Failure and RecoveryPrincipalDoctoral2021
Barriers Preventing and Motivators Encouraging Posthumous Organ Donation in the Kingdom of Saudi ArabiaPrincipalDoctoral2020
Project titleDetailsYear
AI Marketplace Project, Aus4Innovation $668,176 AI Marketplace Project, Aus4Innovation 2022
Neuroscience laboratory, Griffith University$140,000 Neuroscience laboratory, Griffith University2022
Upskill Businesses on Digital Marketing, Destination Gold Coast$180,000 Upskill 100 Businesses on Digital Marketing, Destination Gold Coast2022
SMART Tourism Recovery, Australia-ASEAN Council$27,000 SMART Tourism Recovery, Australia-ASEAN Council2021
10 Years Branding Strategy, SwanCity$35,000 10 Years Branding Strategy, SwanCity2021

Internet service providers' service quality and its effect on customer loyalty of different usage patterns

Quach, Thu Nguyen, Thaichon, Paramaporn and Jebarajakirthy, Charles. 2016. "Internet service providers' service quality and its effect on customer loyalty of different usage patterns." Journal of Retailing and Consumer Services. 29, pp. 104-113. https://doi.org/10.1016/j.jretconser.2015.11.012

Marketing microcredit to bottom of the pyramid market Investigating determinants and the role of self-identity: the case of youth in post-war context

Jebarajakirthy, Charles and Thaichon, Paramaporn. 2016. "Marketing microcredit to bottom of the pyramid market Investigating determinants and the role of self-identity: the case of youth in post-war context." International Journal of Bank Marketing. 34 (2), pp. 191-215. https://doi.org/10.1108/IJBM-12-2014-0176

The impact of creative competence and project management on longevity of the client-advertising agency relationship

Levin, Elizabeth, Thaichon, Paramaporn and Quach, Thu Nguyen. 2016. "The impact of creative competence and project management on longevity of the client-advertising agency relationship." Journal of Business and Industrial Marketing. 31 (2), pp. 274-286. https://doi.org/10.1108/JBIM-11-2014-0220

Evaluating specific service quality aspects which impact on customers’ behavioural loyalty in high-tech internet services

Thaichon, Paramaporn and Jebarajakirthy, Charles. 2016. "Evaluating specific service quality aspects which impact on customers’ behavioural loyalty in high-tech internet services." Asia Pacific Journal of Marketing and Logistics. 28 (1), pp. 141-159. https://doi.org/10.1108/APJML-02-2015-0027

The influence of relationship marketing orientation on brand equity in banks

Yoganathan, Dhanushanthini, Jebarajakirthy, Charles and Thaichon, Paramaporn. 2015. "The influence of relationship marketing orientation on brand equity in banks." Journal of Retailing and Consumer Services. 26, pp. 14-22. https://doi.org/10.1016/j.jretconser.2015.05.006