How much effort is enough? Unlocking customer fanaticism in services industries
Article
Article Title | How much effort is enough? Unlocking customer fanaticism in services industries |
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ERA Journal ID | 19845 |
Article Category | Article |
Authors | Quach, Sara, Hewege, Chandana Rathnasiri and Thaichon, Park |
Journal Title | Marketing Intelligence and Planning |
Journal Citation | 37 (3), pp. 325-338 |
Number of Pages | 14 |
Year | 07 May 2019 |
Publisher | Emerald |
Place of Publication | United Kingdom |
ISSN | 0263-4503 |
1355-2538 | |
1758-8049 | |
Digital Object Identifier (DOI) | https://doi.org/10.1108/MIP-06-2018-0226 |
Web Address (URL) | https://www.emerald.com/insight/content/doi/10.1108/MIP-06-2018-0226/full/html |
Abstract | Purpose Design/methodology/approach Findings Originality/value |
Keywords | Loyalty; Attribution theory; Fanaticism; Firm effort; Regulatory control |
ANZSRC Field of Research 2020 | 350604. Marketing communications |
Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |
Byline Affiliations | Griffith University |
Swinburne University of Technology |
https://research.usq.edu.au/item/xx0z6/how-much-effort-is-enough-unlocking-customer-fanaticism-in-services-industries
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