350604. Marketing communications


Title350604. Marketing communications
Parent3506. Marketing

Latest research outputs

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Effects of Social Media Marketing on Consumer Purchase Intention in the Retail Sector of Australia
Hussain, Syed Ibrar and Chimhundu, Ranga. 2023. "Effects of Social Media Marketing on Consumer Purchase Intention in the Retail Sector of Australia." Journal of Business and Management Studies. 5 (1), pp. 69-88. https://doi.org/10.32996/jbms.2023.5.1.8

Article

Effects on Consumer Purchase Intentions through Online Marketing Activities: Evidence from Australian Retail Sector Consumers
Hussain, Syed Ibrar and Chimhundu, Ranga. 2023. "Effects on Consumer Purchase Intentions through Online Marketing Activities: Evidence from Australian Retail Sector Consumers." International Journal of Arts and Humanities Studies. 3 (1), pp. 16-25. https://doi.org/10.32996/Ijahs.2023.3.1.3

Article

Digital Transformation in Real Estate Marketing: A Review
Rabby, Fazla, Chimhundu, Ranga and Hassan, Rumman. 2022. "Digital Transformation in Real Estate Marketing: A Review." Singh, Amandeep, Bansal, Rohit and Sharma, Sandhir (ed.) Big Data: A Road Map for Successful Digital Marketing. Germany. Walter de Gruyter. pp. 39-61

Edited book (chapter)

The impact of digital communications on consumer perceptions of sport celebrity transgressions
Sassenberg, Anne-Marie, Summers, Jane, Johnson Morgan, Melissa and Hassan, Rumman. 2018. "The impact of digital communications on consumer perceptions of sport celebrity transgressions." Journal of Global Sport Management. 3 (2), pp. 189-207. https://doi.org/10.1080/24704067.2018.1457968

Article

Evaluating Integrated Marketing Communications Effectiveness
Sassenberg, Anne-Marie. 2021. "Evaluating Integrated Marketing Communications Effectiveness." Luck, Edwina, Barker, Nigel, Sassenberg, Anne-Marie, Chitty, Bill, Andrews, J. Craig and Shimp, Terence A. (ed.) Integrated Marketing Communications. Australia. Cengage Learning Australia. pp. 390-420

Textbook (chapter)

Social media marketing
Sassenberg, Anne-Marie. 2021. "Social media marketing." Luck, Edwina, Barker, Nigel, Sassenberg, Anne-Marie, Chitty, Bill, Andrews, J. Craig and Shimp, Terence A. (ed.) Integrated Marketing Communications. Australia. Cengage Learning Australia. pp. 269-292

Textbook (chapter)

Marketing Public Relations and Sponsorship Marketing
Sassenberg, Anne-Marie. 2021. "Marketing Public Relations and Sponsorship Marketing." Luck, Edwina, Barker, Nigel, Sassenberg, Anne-Marie, Chitty, Bill, Andrews, J. Craig and Shimp, Terence A. (ed.) Integrated Marketing Communications. Australia. Cengage Learning Australia. pp. 360-390

Textbook (chapter)

Media planning and analysis
Sassenberg, Anne-Marie. 2021. "Media planning and analysis." Luck, Edwina, Barker, Nigel, Sassenberg, Anne-Marie, Chitty, Bill, Shimp, Terence A. and Andrews, J. Craig (ed.) Integrated Marketing Communications. Australia. Cengage Learning Australia. pp. 159-189

Textbook (chapter)

Endurance of digital marketing with artificial intelligence
Rabby, Fazla, Chimhundu, Ranga and Hassan, Rumman. 2021. "Endurance of digital marketing with artificial intelligence." Bove, Liliana L., Bell, Simon J. and Hito, Abraham Hito (ed.) ANZMAC 2021: Something Different. Melbourne, Australia 29 Nov - 01 Dec 2021 Melbourne, Australia.

Presentation

Consumer perceptions of brand authenticity in cause-related event sponsorship
Campbell, Caroline. 2022. Consumer perceptions of brand authenticity in cause-related event sponsorship. PhD Thesis Doctor of Professional Studies. University of Southern Queensland. https://doi.org/10.26192/wq723

PhD Thesis

Part 3 Case Study 3.1 Cioccolato: the ultimate chocolate experience in Australia
Chimhundu, Ranga and Hassan, Rumman. 2021. "Part 3 Case Study 3.1 Cioccolato: the ultimate chocolate experience in Australia." Luck, Edwina, Barker, Nigel, Sassenberg, Anne-Marie, Chitty, Bill, Andrews, J. Craig and Shimp, Terrence A. (ed.) Integrated marketing communications. Melbourne, Australia. Cengage Learning Australia. pp. 383-384

Textbook (chapter)

Alcohol sponsorship and its impact on sports participants’ consumption
Kelly, Sarah, Ireland, Michael and Mangan, John. 2017. "Alcohol sponsorship and its impact on sports participants’ consumption." Sport in Society. 20 (7), pp. 848-860. https://doi.org/10.1080/17430437.2016.1221930

Article

Marketing organic food in Australia: a study of factors influencing consumers' purchase intention
Almrafee, Mohammad Nabeel Ibrahim. 2019. Marketing organic food in Australia: a study of factors influencing consumers' purchase intention. PhD Thesis Doctor of Philosophy. University of Southern Queensland. https://doi.org/10.26192/yf3f-4072

PhD Thesis

Consumer engagement with social media marketing: an empirical investigation in Australia
Deo, Kirtika. 2019. Consumer engagement with social media marketing: an empirical investigation in Australia. Doctorate other than PhD Doctor of Business Administation. University of Southern Queensland. https://doi.org/10.26192/fxdj-qk37

Doctorate other than PhD

The alcohol–sport nexus and how consumers are affected through sponsorship
Kelly, Sarah and Ireland, Michael. 2019. "The alcohol–sport nexus and how consumers are affected through sponsorship." International Journal of Sport Communication. 12, pp. 79-103. https://doi.org/10.1123/ijsc.2018-0153

Article

Consumer engagement with social media marketing in Australia
Deo, Kirtika, Chimhundu, Ranga and Hafeez-Baig, Abdul. 2018. "Consumer engagement with social media marketing in Australia." 2018 International Congress on Banking, Economics, Finance and Business (BEFB- Sydney 2018). Sydney, Australia 17 - 19 Dec 2018

Paper

Can alcohol sponsorship be diluted by health messaging?
Kelly, Sarah Jane, Ireland, Michael, Mangan, John and Williamson, Harley. 2018. "Can alcohol sponsorship be diluted by health messaging?" Sport in Society. 21 (3), pp. 434-451. https://doi.org/10.1080/17430437.2017.1346617

Article

Primitivo: bringing back food to what it should be [Case study]
Hassan, Rumman and Chimhundu, Ranga. 2017. "Primitivo: bringing back food to what it should be [Case study]." Chitty, Bill, Luck, Edwina, Barker, Nigel, Sassenberg, Anne-Marie, Shimp, Terence A. and Andrews, Craig (ed.) Integrated marketing communications, Asia-Pacific. South Melbourne, Victoria, Australia. Cengage Learning Australia. pp. 142-143

Textbook (chapter)

Cioccolato Australia: the ultimate chocolate experience [Case study]
Chimhundu, Ranga and Hassan, Rumman. 2017. "Cioccolato Australia: the ultimate chocolate experience [Case study]." Chitty, Bill, Luck, Edwina, Barker, Nigel, Sassenberg, Anne-Marie, Shimp, Terence A. and Andrews, Craig (ed.) Integrated marketing communications, Asia-Pacific. South Melbourne, Victoria, Australia. Cengage Learning Australia. pp. 456-457

Textbook (chapter)

The impact of alcohol sponsorship in sport upon varsity sportspeople
Kelly, Sarah Jane, Ireland, Michael, Mangan, John and Alpert, Frank. 2014. "The impact of alcohol sponsorship in sport upon varsity sportspeople." Journal of Sport Management. 28 (4), pp. 418-432. https://doi.org/10.1123/jsm.2013-0078

Article

Young consumers’ exposure to alcohol sponsorship in sport
Kelly, Sarah, Ireland, Michael, Alpert, Frank and Mangan, John. 2015. "Young consumers’ exposure to alcohol sponsorship in sport." International Journal of Sports Marketing and Sponsorship. 16 (2), pp. 2-21. https://doi.org/10.1108/IJSMS-16-02-2015-B002

Article

It works two ways: impacts of sponsorship alliance upon sport and sponsor image
Kelly, Sarah Jane, Ireland, Michael, Mangan, John and Williamson, Harley. 2016. "It works two ways: impacts of sponsorship alliance upon sport and sponsor image." Sport Marketing Quarterly. 25 (4), pp. 241-259.

Article

Customer perception of green advertising in the context of eco-friendly FMCGs
Hassan, Rumman and Valenzuela, Fredy. 2016. "Customer perception of green advertising in the context of eco-friendly FMCGs." Contemporary Management Research: an international journal. 12 (2), pp. 169-182. https://doi.org/10.7903/cmr.14796

Article

Beyond the borders: the three Ts of contemporary protocols for efficient teleworking
Neary, Liz and Hingst, Ray. 2014. "Beyond the borders: the three Ts of contemporary protocols for efficient teleworking." Bhuiyan, Md. Mahbubul Hoque (ed.) World Business, Finance and Management Conference (WBFM 2014): Research for Progress. Auckland, New Zealand 08 - 09 Dec 2014 Melbourne, Australia.

Paper

History is theatre: the secrets to the success of the Curtin and Roosevelt mass media strategies, 1941-5
Coatney, Caryn. 2010. "History is theatre: the secrets to the success of the Curtin and Roosevelt mass media strategies, 1941-5." Melbourne Historical Journal. 38, pp. 39-56.

Article

Great war leaders' successful media strategies for business: how Franklin Delano Roosevelt and John Curtin won journalists' support
Coatney, Caryn. 2012. "Great war leaders' successful media strategies for business: how Franklin Delano Roosevelt and John Curtin won journalists' support." Jalbert, Mercedes (ed.) Global Conference on Business and Finance (IBFR 2012). Honolulu, United States 03 - 06 Jan 2012 Hilo, HI. United States.

Paper

Strategic trisector collaboration in disaster response
Kong, Eric. 2013. "Strategic trisector collaboration in disaster response." World Review of Business Research. 3 (2), pp. 127-140.

Article

The impact of sponsorship awareness in low involvement settings
Woodside, Frances M. and Summers, Jane. 2012. "The impact of sponsorship awareness in low involvement settings." Contemporary Management Research: an international journal. 8 (3), pp. 205-228.

Article

Using social marketing initiatives to address disconnection in the Lockyer Valley Region
Miller, Karen and Pedersen, Cec. 2012. "Using social marketing initiatives to address disconnection in the Lockyer Valley Region." 2012 International Social Marketing Conference. Brisbane, Australia 27 - 29 Jun 2012 Nathan, Brisbane, Australia.

Paper

Effects of distributive justice complaints resolution strategies on customer satisfaction in Kenya’s banking industry
Chepkwony, Joel, Korir, Michael Kirwa, Lagat, Charles, Mumbo, Hazel Miseda and Odera, Odhiambo. 2012. "Effects of distributive justice complaints resolution strategies on customer satisfaction in Kenya’s banking industry." European Journal of Business and Social Sciences. 1 (7), pp. 87-96.

Article

Community engagement and building connectivity in the Lockyer Valley region
Miller, Karen and Pedersen, Cec. 2012. "Community engagement and building connectivity in the Lockyer Valley region." 2012 Regional Development: Connectedness, Business and Learning: Creating Sustainable Communities Workshop. Brisbane, Australia 20 Jun 2012 Toowoomba, Australia.

Paper

The influence of incentives and survey design on mail survey response rates for mature consumers
Rose, Janelle and Fogarty, Gerard. 2009. "The influence of incentives and survey design on mail survey response rates for mature consumers." Luxton, Sandra (ed.) ANZMAC 2009: Sustainable Management and Marketing. Melbourne, Australia 30 Nov - 02 Dec 2009 Canning Bridge, Western Australia.

Paper

Consumer response to sponsorship leveraged packaging – a fast moving consumer goods context
Woodside, Frances M.. 2010. Consumer response to sponsorship leveraged packaging – a fast moving consumer goods context . PhD Thesis Doctor of Philosophy. University of Southern Queensland.

PhD Thesis

Perception, reflection and communication: an empirical case study within the pharmaceutical industry
Ulrich, Georges, Sachs, Sybille and Millett, Bruce. 2010. "Perception, reflection and communication: an empirical case study within the pharmaceutical industry." Corporate Governance: The International Journal of Business in Society. 10 (4), pp. 432-444. https://doi.org/10.1108/14720701011069669

Article

Developing a local government marketing model
Gardiner, Michael. 2009. "Developing a local government marketing model." Luxton, Sandra (ed.) 23rd Australian and New Zealand Marketing Academy Conference (ANZMAC 2009). Melbourne, Australia 30 Nov - 02 Dec 2009 Canning Bridge, Western Australia.

Paper

Repositioning of a stakeholder issue applied at Pfizer Switzerland
Ulrich, Georges Simon. 2008. Repositioning of a stakeholder issue applied at Pfizer Switzerland. Doctorate other than PhD Doctor of Business Administation. University of Southern Queensland.

Doctorate other than PhD

Sponsorship logos on FMCG packaging: what factors impact effectiveness?
Woodside, Frances and Summers, Jane. 2008. "Sponsorship logos on FMCG packaging: what factors impact effectiveness?" Wilson, Marie (ed.) 22nd Australian and New Zealand Academy of Management Conference (ANZAM 2008). Auckland, New Zealand 02 - 05 Dec 2008 Canning Bridge. Western Australia.

Paper

Sponsorship leveraged packaging: an exploratory study in FMCG
Woodside, Frances and Summers, Jane. 2011. "Sponsorship leveraged packaging: an exploratory study in FMCG." Journal of Marketing Communications. 17 (2), pp. 87-105. https://doi.org/10.1080/13527260903194667

Article

Australian consumers' attitudes about sports sponsorship during an economic downturn
Fullerton, Sam, Neale, Larry and Johnson Morgan, Melissa. 2010. "Australian consumers' attitudes about sports sponsorship during an economic downturn." Schwartz, Eric (ed.) 8th Annual Sports Marketing Association Conference: Sport Marketing Strategies in Hard Times (SMA 2010). New Orleans, United States 26 - 29 Oct 2010 New Orleans, United States.

Paper

Scandals, sports and sponsors: what impact do sport celebrity transgressions have on consumer's perceptions of the celebrity's brand image and the brand image of their sponsors?
Sassenberg, Anne-Marie and Johnson Morgan, Melissa. 2010. "Scandals, sports and sponsors: what impact do sport celebrity transgressions have on consumer's perceptions of the celebrity's brand image and the brand image of their sponsors?" Schwartz, Eric (ed.) 8th Annual Sports Marketing Association Conference: Sport Marketing Strategies in Hard Times (SMA 2010). New Orleans, United States 26 - 29 Oct 2010 New Orleans, United States.

Paper