350604. Marketing communications
| Title | 350604. Marketing communications |
|---|---|
| Parent | 3506. Marketing |
Latest research outputs
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Optimizing online selling through an online-to-offline platform: strategic ramifications for local n stores
Taleizadeh, Ata Allah, Darabi, Ebrahim Salehi and Thaichon, Park. 2024. "Optimizing online selling through an online-to-offline platform: strategic ramifications for local n stores." Journal of Revenue and Pricing Management. 23 (6), pp. 554-574. https://doi.org/10.1057/s41272-023-00448-4Article
Access mode of consumption and psychological ownership: exploring the role of self-product connection
Tan, Ser Zian, Tjiptono, Fandy, Yang, Lin, Bandyopadhyay, Argho and Thaichon, Park. 2024. "Access mode of consumption and psychological ownership: exploring the role of self-product connection." Asia Pacific Journal of Marketing and Logistics. https://doi.org/10.1108/APJML-04-2024-0515Article
Fostering Women’s Empowerment in Europe: Case Studies of Innovation in AI, Blockchain, and the Metaverse
Pritiprada, Prashasti, Satpathy, Ipseeta, Patnaik, B.C.M. and Thaichon, Park. 2024. "Fostering Women’s Empowerment in Europe: Case Studies of Innovation in AI, Blockchain, and the Metaverse." Thaichon, Park, Dutta, Pushan Kumar, Chelliah, Pethuru Raj and Gupta, Sachin (ed.) Technology and Luxury Hospitality: AI, Blockchain and the Metaverse. United Kingdom. Routledge. pp. 80-92Edited book (chapter)
Technology and Luxury Hospitality: AI, Blockchain and the Metaverse
Thaichon, Park, Dutta, Pushan Kumar, Chelliah, Pethuru Raj and Gupta, Sachin. Thaichon, Park, Dutta, Pushan Kumar, Chelliah, Pethuru Raj and Gupta, Sachin (ed.) 2024. Technology and Luxury Hospitality: AI, Blockchain and the Metaverse. United Kingdom. Taylor & Francis.Edited book
The power of flattery: Enhancing prosocial behavior through virtual influencers
Quach, Sara, Cheah, Isaac and Thaichon, Park. 2024. "The power of flattery: Enhancing prosocial behavior through virtual influencers." Psychology and Marketing. 41 (7), pp. 1629-1648. https://doi.org/10.1002/mar.22001Article
Exploring the Role of Omnichannel Retailing Technologies: Future Research Directions
Thaichon, Park, Quach, Sara, Barari, Mojtaba and Nguyen, Mai. 2024. "Exploring the Role of Omnichannel Retailing Technologies: Future Research Directions." Australasian Marketing Journal. 32 (2), pp. 162-177. https://doi.org/10.1177/14413582231167664Article
Effects on consumer purchase intentions through online marketing activities: Evidence from Australian retail sector consumers
Hussain, Syed Ibrar and Chimhundu, Ranga. 2023. "Effects on consumer purchase intentions through online marketing activities: Evidence from Australian retail sector consumers." International Journal of Arts and Humanities Studies. 3 (1), pp. 16-25. https://doi.org/10.32996/Ijahs.2023.3.1.3Article
Effects of social media marketing on consumer purchase intention in the retail sector of Australia
Hussain, Syed Ibrar and Chimhundu, Ranga. 2023. "Effects of social media marketing on consumer purchase intention in the retail sector of Australia." Journal of Business and Management Studies. 5 (1), pp. 69-88. https://doi.org/10.32996/jbms.2023.5.1.8Article
Intrinsic motivations affecting millennial mobile impulsive shopping in emerging markets during the COVID-19 pandemic
Lavuri, Rambabu, Kaur, Jaspreet and Thaichon, Park. 2023. "Intrinsic motivations affecting millennial mobile impulsive shopping in emerging markets during the COVID-19 pandemic." Asia Pacific Journal of Marketing and Logistics. https://doi.org/10.1108/APJML-06-2022-0517Article
Digital transformation in real estate marketing: A review
Rabby, Fazla, Chimhundu, Ranga and Hassan, Rumman. 2022. "Digital transformation in real estate marketing: A review." Singh, Amandeep, Bansal, Rohit and Sharma, Sandhir (ed.) Big Data: A Road Map for Successful Digital Marketing. Germany. Walter de Gruyter. pp. 39-61Edited book (chapter)
The impact of digital communications on consumer perceptions of sport celebrity transgressions
Sassenberg, Anne-Marie, Summers, Jane, Johnson Morgan, Melissa and Hassan, Rumman. 2018. "The impact of digital communications on consumer perceptions of sport celebrity transgressions." Journal of Global Sport Management. 3 (2), pp. 189-207. https://doi.org/10.1080/24704067.2018.1457968Article
Evaluating Integrated Marketing Communications Effectiveness
Sassenberg, Anne-Marie. 2021. "Evaluating Integrated Marketing Communications Effectiveness." Luck, Edwina, Barker, Nigel, Sassenberg, Anne-Marie, Chitty, Bill, Andrews, J. Craig and Shimp, Terence A. (ed.) Integrated Marketing Communications. Australia. Cengage Learning Australia. pp. 390-420Textbook (chapter)
Social media marketing
Sassenberg, Anne-Marie. 2021. "Social media marketing." Luck, Edwina, Barker, Nigel, Sassenberg, Anne-Marie, Chitty, Bill, Andrews, J. Craig and Shimp, Terence A. (ed.) Integrated Marketing Communications. Australia. Cengage Learning Australia. pp. 269-292Textbook (chapter)
Marketing Public Relations and Sponsorship Marketing
Sassenberg, Anne-Marie. 2021. "Marketing Public Relations and Sponsorship Marketing." Luck, Edwina, Barker, Nigel, Sassenberg, Anne-Marie, Chitty, Bill, Andrews, J. Craig and Shimp, Terence A. (ed.) Integrated Marketing Communications. Australia. Cengage Learning Australia. pp. 360-390Textbook (chapter)
Media planning and analysis
Sassenberg, Anne-Marie. 2021. "Media planning and analysis." Luck, Edwina, Barker, Nigel, Sassenberg, Anne-Marie, Chitty, Bill, Shimp, Terence A. and Andrews, J. Craig (ed.) Integrated Marketing Communications. Australia. Cengage Learning Australia. pp. 159-189Textbook (chapter)
Endurance of digital marketing with artificial intelligence
Rabby, Fazla, Chimhundu, Ranga and Hassan, Rumman. 2021. "Endurance of digital marketing with artificial intelligence." Bove, Liliana L., Bell, Simon J. and Hito, Abraham Hito (ed.) ANZMAC 2021: Something Different. Melbourne, Australia 29 Nov - 01 Dec 2021 Melbourne, Australia.Presentation
Consumer perceptions of brand authenticity in cause-related event sponsorship
Campbell, Caroline. 2022. Consumer perceptions of brand authenticity in cause-related event sponsorship. PhD Thesis Doctor of Professional Studies. University of Southern Queensland. https://doi.org/10.26192/wq723PhD Thesis
Understanding online shopping behaviours and purchase intentions amongst millennials
Dharmesti, Maria, Dharmesti, Theresia Rasika Seta, Kuhne, Sarah and Thaichon, Park. 2021. "Understanding online shopping behaviours and purchase intentions amongst millennials." Young Consumers. 22 (1), pp. 152-167. https://doi.org/10.1108/YC-12-2018-0922Article
Part 3 Case Study 3.1 Cioccolato: The ultimate chocolate experience in Australia
Chimhundu, Ranga and Hassan, Rumman. 2021. "Part 3 Case Study 3.1 Cioccolato: The ultimate chocolate experience in Australia." Luck, Edwina, Barker, Nigel, Sassenberg, Anne-Marie, Chitty, Bill, Andrews, J. Craig and Shimp, Terrence A. (ed.) Integrated marketing communications. Melbourne, Australia. Cengage Learning Australia. pp. 383-384Textbook (chapter)
Alcohol sponsorship and its impact on sports participants’ consumption
Kelly, Sarah, Ireland, Michael and Mangan, John. 2017. "Alcohol sponsorship and its impact on sports participants’ consumption." Sport in Society. 20 (7), pp. 848-860. https://doi.org/10.1080/17430437.2016.1221930Article
Marketing organic food in Australia: a study of factors influencing consumers' purchase intention
Almrafee, Mohammad Nabeel Ibrahim. 2019. Marketing organic food in Australia: a study of factors influencing consumers' purchase intention. PhD Thesis Doctor of Philosophy. University of Southern Queensland. https://doi.org/10.26192/yf3f-4072PhD Thesis
Consumer engagement with social media marketing: an empirical investigation in Australia
Deo, Kirtika. 2019. Consumer engagement with social media marketing: an empirical investigation in Australia. Doctorate other than PhD Doctor of Business Administation. University of Southern Queensland. https://doi.org/10.26192/fxdj-qk37Doctorate other than PhD
Gratitude in franchisor-franchisee relationships: does personality matter?
Quach, Sara, Weaven, Scott K., Thaichon, Park, Baker, Brent and Edwards, Chase Jeremiah. 2020. "Gratitude in franchisor-franchisee relationships: does personality matter?" European Journal of Marketing. 54 (1), pp. 109-144. https://doi.org/10.1108/EJM-07-2018-0458Article
A model of entrepreneurship education in franchising - application of outside-in marketing with a behavioural focus
Quach, Sara, Weaven, Scott, Thaichon, Park, Grace, Debra and Frazer, Lorelle. 2020. "A model of entrepreneurship education in franchising - application of outside-in marketing with a behavioural focus." Journal of Business and Industrial Marketing. 35 (1), pp. 116-133. https://doi.org/10.1108/JBIM-07-2018-0210Article
Can positioning strategies help influence willingness to pay for office space? Evidence on the moderating effect of office space grade and industry sector for occupiers of leased office space
Cheah, Jun-Hwa, Ting, Hiram, Thaichon, Park, Fam, Kim-Shyan and Bazylewich, Martin. 2020. "Can positioning strategies help influence willingness to pay for office space? Evidence on the moderating effect of office space grade and industry sector for occupiers of leased office space." Journal of Strategic Marketing. 29 (4), pp. 337-358. https://doi.org/10.1080/0965254X.2020.1733049Article
The effects of e-commerce on franchising: Practical implications and models
Kremez, Z., Frazer, Lorelle and Thaichon, Park. 2019. "The effects of e-commerce on franchising: Practical implications and models." Australasian Marketing Journal. 27 (3), pp. 158-168. https://doi.org/10.1016/j.ausmj.2019.04.002Article
The alcohol–sport nexus and how consumers are affected through sponsorship
Kelly, Sarah and Ireland, Michael. 2019. "The alcohol–sport nexus and how consumers are affected through sponsorship." International Journal of Sport Communication. 12, pp. 79-103. https://doi.org/10.1123/ijsc.2018-0153Article
How much effort is enough? Unlocking customer fanaticism in services industries
Quach, Sara, Hewege, Chandana Rathnasiri and Thaichon, Park. 2019. "How much effort is enough? Unlocking customer fanaticism in services industries." Marketing Intelligence and Planning. 37 (3), pp. 325-338. https://doi.org/10.1108/MIP-06-2018-0226Article
Consumer engagement with social media marketing in Australia
Deo, Kirtika, Chimhundu, Ranga and Hafeez-Baig, Abdul. 2018. "Consumer engagement with social media marketing in Australia." 2018 International Congress on Banking, Economics, Finance and Business (BEFB- Sydney 2018). Sydney, Australia 17 - 19 Dec 2018Paper
Enhancing client-agency relationship quality in the advertising industry - an application of project management
Levin, Elizabeth, Quach, Thu Nguyen and Thaichon, Park. 2019. "Enhancing client-agency relationship quality in the advertising industry - an application of project management." Journal of Business and Industrial Marketing. 34 (2), pp. 463-473. https://doi.org/10.1108/JBIM-08-2017-0186Article
Can alcohol sponsorship be diluted by health messaging?
Kelly, Sarah Jane, Ireland, Michael, Mangan, John and Williamson, Harley. 2018. "Can alcohol sponsorship be diluted by health messaging?" Sport in Society. 21 (3), pp. 434-451. https://doi.org/10.1080/17430437.2017.1346617Article
Primitivo: Bringing back food to what it should be [Case study]
Hassan, Rumman and Chimhundu, Ranga. 2017. "Primitivo: Bringing back food to what it should be [Case study]." Chitty, Bill, Luck, Edwina, Barker, Nigel, Sassenberg, Anne-Marie, Shimp, Terence A. and Andrews, Craig (ed.) Integrated marketing communications, Asia-Pacific. South Melbourne, Victoria, Australia. Cengage Learning Australia. pp. 142-143Textbook (chapter)
Cioccolato Australia: The ultimate chocolate experience [Case study]
Chimhundu, Ranga and Hassan, Rumman. 2017. "Cioccolato Australia: The ultimate chocolate experience [Case study]." Chitty, Bill, Luck, Edwina, Barker, Nigel, Sassenberg, Anne-Marie, Shimp, Terence A. and Andrews, Craig (ed.) Integrated marketing communications, Asia-Pacific. South Melbourne, Victoria, Australia. Cengage Learning Australia. pp. 456-457Textbook (chapter)
The impact of alcohol sponsorship in sport upon varsity sportspeople
Kelly, Sarah Jane, Ireland, Michael, Mangan, John and Alpert, Frank. 2014. "The impact of alcohol sponsorship in sport upon varsity sportspeople." Journal of Sport Management. 28 (4), pp. 418-432. https://doi.org/10.1123/jsm.2013-0078Article
Young consumers’ exposure to alcohol sponsorship in sport
Kelly, Sarah, Ireland, Michael, Alpert, Frank and Mangan, John. 2015. "Young consumers’ exposure to alcohol sponsorship in sport." International Journal of Sports Marketing and Sponsorship. 16 (2), pp. 2-21. https://doi.org/10.1108/IJSMS-16-02-2015-B002Article
It works two ways: impacts of sponsorship alliance upon sport and sponsor image
Kelly, Sarah Jane, Ireland, Michael, Mangan, John and Williamson, Harley. 2016. "It works two ways: impacts of sponsorship alliance upon sport and sponsor image." Sport Marketing Quarterly. 25 (4), pp. 241-259.Article
Customer perception of green advertising in the context of eco-friendly FMCGs
Hassan, Rumman and Valenzuela, Fredy. 2016. "Customer perception of green advertising in the context of eco-friendly FMCGs." Contemporary Management Research: an international journal. 12 (2), pp. 169-182. https://doi.org/10.7903/cmr.14796Article
Beyond the borders: the three Ts of contemporary protocols for efficient teleworking
Neary, Liz and Hingst, Ray. 2014. "Beyond the borders: the three Ts of contemporary protocols for efficient teleworking." Bhuiyan, Md. Mahbubul Hoque (ed.) World Business, Finance and Management Conference (WBFM 2014): Research for Progress. Auckland, New Zealand 08 - 09 Dec 2014 Melbourne, Australia.Paper
History is theatre: the secrets to the success of the Curtin and Roosevelt mass media strategies, 1941-5
Coatney, Caryn. 2010. "History is theatre: the secrets to the success of the Curtin and Roosevelt mass media strategies, 1941-5." Melbourne Historical Journal. 38, pp. 39-56.Article
Great war leaders' successful media strategies for business: how Franklin Delano Roosevelt and John Curtin won journalists' support
Coatney, Caryn. 2012. "Great war leaders' successful media strategies for business: how Franklin Delano Roosevelt and John Curtin won journalists' support." Jalbert, Mercedes (ed.) Global Conference on Business and Finance (IBFR 2012). Honolulu, United States 03 - 06 Jan 2012 Hilo, HI. United States.Paper