Gratitude in franchisor-franchisee relationships: does personality matter?
Article
Article Title | Gratitude in franchisor-franchisee relationships: does personality matter? |
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ERA Journal ID | 19792 |
Article Category | Article |
Authors | Quach, Sara, Weaven, Scott K., Thaichon, Park, Baker, Brent and Edwards, Chase Jeremiah |
Journal Title | European Journal of Marketing |
Journal Citation | 54 (1), pp. 109-144 |
Number of Pages | 36 |
Year | 07 Jan 2020 |
Publisher | Emerald |
Place of Publication | United Kingdom |
ISSN | 0309-0566 |
1758-7123 | |
Digital Object Identifier (DOI) | https://doi.org/10.1108/EJM-07-2018-0458 |
Web Address (URL) | https://www.emerald.com/insight/content/doi/10.1108/EJM-07-2018-0458/full/html |
Abstract | Purpose Design/methodology/approach Findings Research limitations/implications Practical implications Originality/value |
Keywords | Personality; Relationship marketing; Gratitude; B2B; Franchising |
ANZSRC Field of Research 2020 | 350604. Marketing communications |
Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |
Byline Affiliations | Griffith University |
University of Louisiana at Lafayette, United States |
https://research.usq.edu.au/item/xx104/gratitude-in-franchisor-franchisee-relationships-does-personality-matter
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