The effects of team diversity on promoting sustainable luxury products
Article
Article Title | The effects of team diversity on promoting sustainable luxury products |
---|---|
ERA Journal ID | 19787 |
Article Category | Article |
Authors | Quach, Sara, Septianto, Felix, Thaichon, Park and Sung, Billy |
Journal Title | Asia Pacific Journal of Marketing and Logistics |
Journal Citation | 36 (9), pp. 2082-2103 |
Number of Pages | 22 |
Year | 2024 |
Publisher | Emerald |
Place of Publication | United Kingdom |
ISSN | 1355-5855 |
1758-4248 | |
Digital Object Identifier (DOI) | https://doi.org/10.1108/APJML-12-2022-1064 |
Web Address (URL) | https://www.emerald.com/insight/content/doi/10.1108/APJML-12-2022-1064/full/html |
Abstract | Purpose Design/methodology/approach Findings Originality/value |
Keywords | Diversity; Skepticism; Purchase likelihood; Growth mindset; Sustainability; Luxury |
Contains Sensitive Content | Does not contain sensitive content |
ANZSRC Field of Research 2020 | 350601. Consumer behaviour |
Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |
Byline Affiliations | Griffith University |
University of Queensland | |
School of Business | |
Curtin University |
https://research.usq.edu.au/item/z26q0/the-effects-of-team-diversity-on-promoting-sustainable-luxury-products
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