Understanding Chinese consumers' pre-purchase value expectations: the role of country of origin effect
Article
Article Title | Understanding Chinese consumers' pre-purchase value expectations: the role of country of origin effect |
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ERA Journal ID | 19787 |
Article Category | Article |
Authors | Qu, Mengnan, Quach, Sara, Thaichon, Park, Frazer, Lorelle, Lawley, Meredith, Arli, Denni, Weaven, Scott and Roberts, Robin E. |
Journal Title | Asia Pacific Journal of Marketing and Logistics |
Journal Citation | 33 (8), pp. 1861-1877 |
Number of Pages | 17 |
Year | 09 Aug 2021 |
Publisher | Emerald |
Place of Publication | United Kingdom |
ISSN | 1355-5855 |
1758-4248 | |
Digital Object Identifier (DOI) | https://doi.org/10.1108/APJML-06-2020-0388 |
Web Address (URL) | https://www.emerald.com/insight/content/doi/10.1108/APJML-06-2020-0388/full/html |
Abstract | Purpose Design/methodology/approach Findings Originality/value |
Keywords | Franchise; International expansion; Consumer expectations; Food and beverage; Country of origin; COO; China |
ANZSRC Field of Research 2020 | 350605. Marketing management (incl. strategy and customer relations) |
Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |
Byline Affiliations | University of the Sunshine Coast |
Changzhou University, China | |
Griffith University | |
University of Minnesota, United States |
https://research.usq.edu.au/item/xx0y1/understanding-chinese-consumers-pre-purchase-value-expectations-the-role-of-country-of-origin-effect
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