Innovative fee structures by Australian franchisors

Article


Frazer, Lorelle and Perry, Chad. 1998. "Innovative fee structures by Australian franchisors." Small Enterprise Research. 6 (1), pp. 10 - 30.
Article Title

Innovative fee structures by Australian franchisors

Article CategoryArticle
AuthorsFrazer, Lorelle (Author) and Perry, Chad (Author)
Journal TitleSmall Enterprise Research
Journal Citation6 (1), pp. 10 - 30
Number of Pages21
Year1998
Place of PublicationNewcastle, Australia
Web Address (URL)http://search.informit.com.au/fullText;dn=724091191023135;res=IELBUS
Abstract

Franchising, a marketing concept used to distribute goods and services, plays an important role in modern economies. For example, franchising contributes to 40.9 percent of retail sales in the United States (Baucus and Baucus 1997). The Australian franchising sector is in an earlier stage of growth but it is expected to follow the trend set by the United States to become the pervasive force in the distribution of goods and services in the future (Terry 1993; McCosker 1994).

ANZSRC Field of Research 2020440499. Development studies not elsewhere classified
350499. Commercial services not elsewhere classified
350606. Marketing research methodology
Public Notes

File reproduced in accordance with the copyright policy of the publisher/author.

Byline AffiliationsUniversity of Southern Queensland
Faculty of Business
Institution of OriginUniversity of Southern Queensland
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