Influence of the franchising code of conduct on the franchisor-franchisee relationship

Paper

Lim, Jolene and Frazer, Lorelle. 2000. "Influence of the franchising code of conduct on the franchisor-franchisee relationship." O'Cass, Aron (ed.) ANZMAC 2000: Visionary Marketing for the 21st Century: Facing the Challenge. Gold Coast, Australia 28 Nov - 01 Dec 2000 Gold Coast, Australia.

Paper/Presentation Title	Influence of the franchising code of conduct on the franchisor-franchisee relationship
Presentation Type	Paper
Authors	Lim, Jolene (Author) and Frazer, Lorelle (Author)
Editors	O'Cass, Aron
Journal or Proceedings Title	Proceedings of the 2000 Australian and New Zealand Marketing Academy Conference (ANZMAC 2000)
Number of Pages	5
Year	2000
Place of Publication	Gold Coast, Australia
ISBN	0868579785
Conference/Event	ANZMAC 2000: Visionary Marketing for the 21st Century: Facing the Challenge
Event Details	ANZMAC 2000: Visionary Marketing for the 21st Century: Facing the Challenge Parent ANZMAC Conference Event Date 28 Nov 2000 to end of 01 Dec 2000 Event Location Gold Coast, Australia
Abstract	The Australian government introduced the first mandatory Code of Conduct as part of the Trade Practices Act (1974) to regulate its franchising sector in July 1998. In this research fifteen interviews were conducted to obtain feedback from franchising participants regarding their views on the influence of the Franchising Code of Conduct (the Code) on the franchisor-franchisee relationship. It was found that although many of the interviewees thought the Code was ambiguous in many areas, as well as being costly and time-consuming to comply, they were generally supportive of the new legislation. In general, interviewees felt that through its numerous requirements, the Code was able to increase the level of trust and commitment between franchisors and franchisees at the beginning of the relationship. The Code was thought to be most beneficial when conflict occurred because it helps facilitate communication and provides a balance of power between franchisors and franchisees. However, it was revealed that the Code had the least amount of impact on the termination/renewal phase because most interviewees had not experienced the situation to be able to comment on it.
ANZSRC Field of Research 2020	350710. Organisational behaviour
	350716. Small business organisation and management
	480699. Private law and civil obligations not elsewhere classified
Public Notes	Files associated with this item cannot be displayed due to copyright restrictions.
Byline Affiliations	Department of Management and Organisational Behaviour
	Griffith University
Institution of Origin	University of Southern Queensland

Permalink -

https://research.usq.edu.au/item/q0473/influence-of-the-franchising-code-of-conduct-on-the-franchisor-franchisee-relationship

1652
total views
6
total downloads
2
views this month
0
downloads this month

Export as

Related outputs

A Western franchise in Shanghai, China: a late entrant's success

Roberts, Robin E., Frazer, Lorelle and Thaichon, Park. 2022. "A Western franchise in Shanghai, China: a late entrant's success." Journal of Strategic Marketing. 30 (6), pp. 606-626. https://doi.org/10.1080/0965254X.2020.1823457

Relationship marketing in franchising and retailing

Thaichon, Park, Frazer, Lorelle and Weaven, Scott. 2022. "Relationship marketing in franchising and retailing." Journal of Strategic Marketing. 30 (2), pp. 113-114. https://doi.org/10.1080/0965254X.2020.1745871

Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector

Kremez, Zhanna, Frazer, Lorelle, Quach, Sara and Thaichon, Park. 2022. "Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector ." Journal of Strategic Marketing. 30 (2), pp. 137-159. https://doi.org/10.1080/0965254X.2020.1733051

Understanding Chinese consumers' pre-purchase value expectations: the role of country of origin effect

Qu, Mengnan, Quach, Sara, Thaichon, Park, Frazer, Lorelle, Lawley, Meredith, Arli, Denni, Weaven, Scott and Roberts, Robin E.. 2021. "Understanding Chinese consumers' pre-purchase value expectations: the role of country of origin effect ." Asia Pacific Journal of Marketing and Logistics. 33 (8), pp. 1861-1877. https://doi.org/10.1108/APJML-06-2020-0388

Surviving an economic downturn: Dynamic capabilities of SMEs

Weaven, Scott, Quach, Sara, Thaichon, Park, Frazer, Lorelle, Billot, Ken and Grace, Debra. 2021. "Surviving an economic downturn: Dynamic capabilities of SMEs ." Journal of Business Research. 128, pp. 109-123. https://doi.org/10.1016/j.jbusres.2021.02.009

The experience of regret in small business failure: who's to blame?

Quach, Sara, Weaven, Scott K., Thaichon, Park, Grace, Debra, Frazer, Lorelle. and Brown, James R.. 2021. "The experience of regret in small business failure: who's to blame? " European Journal of Marketing. 55 (8), pp. 2201-2238. https://doi.org/10.1108/EJM-12-2019-0917

What to expect after the honeymoon: evolutionary psychology of part-time franchising

Thaichon, Park, Weaven, Scott, Quach, Sara, Baker, Brent and Frazer, Lorelle. 2020. "What to expect after the honeymoon: evolutionary psychology of part-time franchising." Journal of Strategic Marketing. 28 (8), pp. 702-726. https://doi.org/10.1080/0965254X.2019.1570315

Female franchisees; a lost opportunity for franchising sector growth?

Thaichon, Park, Weaven, Scott, Quach, Sara, Bodey, Kelli, Merrilees, Bill and Frazer, Lorelle. 2020. "Female franchisees; a lost opportunity for franchising sector growth?" Journal of Strategic Marketing. 28 (2), pp. 107-122. https://doi.org/10.1080/0965254X.2018.1482946

A model of entrepreneurship education in franchising - application of outside-in marketing with a behavioural focus

Quach, Sara, Weaven, Scott, Thaichon, Park, Grace, Debra and Frazer, Lorelle. 2020. "A model of entrepreneurship education in franchising - application of outside-in marketing with a behavioural focus." Journal of Business and Industrial Marketing. 35 (1), pp. 116-133. https://doi.org/10.1108/JBIM-07-2018-0210