Influence of the franchising code of conduct on the franchisor-franchisee relationship
Paper
Paper/Presentation Title | Influence of the franchising code of conduct on the franchisor-franchisee relationship |
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Presentation Type | Paper |
Authors | Lim, Jolene (Author) and Frazer, Lorelle (Author) |
Editors | O'Cass, Aron |
Journal or Proceedings Title | Proceedings of the 2000 Australian and New Zealand Marketing Academy Conference (ANZMAC 2000) |
Number of Pages | 5 |
Year | 2000 |
Place of Publication | Gold Coast, Australia |
ISBN | 0868579785 |
Conference/Event | ANZMAC 2000: Visionary Marketing for the 21st Century: Facing the Challenge |
Event Details | ANZMAC 2000: Visionary Marketing for the 21st Century: Facing the Challenge Parent ANZMAC Conference Event Date 28 Nov 2000 to end of 01 Dec 2000 Event Location Gold Coast, Australia |
Abstract | The Australian government introduced the first mandatory Code of Conduct as part of the Trade Practices Act It was found that although many of the interviewees thought the Code was ambiguous in many areas, as well as being costly and time-consuming to comply, they were generally supportive of the new legislation. In general, interviewees felt that through its numerous requirements, the Code was able to increase the level of trust and commitment between franchisors and franchisees at the beginning of the relationship. The Code was thought to be most beneficial when conflict occurred because it helps facilitate communication and provides a balance of power between franchisors and franchisees. However, it was revealed that the Code had the least amount of impact on the termination/renewal phase because most interviewees had not experienced the situation to be able to comment on it. |
ANZSRC Field of Research 2020 | 350710. Organisational behaviour |
350716. Small business organisation and management | |
480699. Private law and civil obligations not elsewhere classified | |
Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |
Byline Affiliations | Department of Management and Organisational Behaviour |
Griffith University | |
Institution of Origin | University of Southern Queensland |
https://research.usq.edu.au/item/q0473/influence-of-the-franchising-code-of-conduct-on-the-franchisor-franchisee-relationship
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