Total quality management and reconceptualising management in Africa


Perry, Chad. 1997. "Total quality management and reconceptualising management in Africa." International Business Review. 6 (3), pp. 233-243.
Article Title

Total quality management and reconceptualising management in Africa

ERA Journal ID22197
Article CategoryArticle
AuthorPerry, Chad
Journal TitleInternational Business Review
Journal Citation6 (3), pp. 233-243
Number of Pages11
Place of PublicationOxford, United Kingdom
Digital Object Identifier (DOI)

Could Total Quality Management (TQM) provide the 'reconceptualisation' of management required in Africa? TQM is a coherent, established management framework, and the collectivism and high power distance culture of African countries might match the internal customers' teamwork of TQM's quality circles and senior management's overall responsibility in a TQM organisation. Thus this paper addresses the research problem: is TQM a culturally appropriate way to reconceptualise management in African enterprises? A review of TQM leads into a justification for our choice of 11 themes of TQM as the basis of our analysis. Next, frameworks for understanding African cultures are reviewed and then compared with those frameworks developed for understanding relationships between culture and economic growth in other countries such as Japan, the United States and Australia. With this background, the cultural appropriateness of Africa for each theme of TQM is judged using content analysis. It appears that TQM could be a more culturally appropriate management framework for Africa than for the United States and Australia, but some important parts of it will be difficult to install, especially those relating to aspects of Confucian dynamism.

KeywordsAfrica; culture; management; reconceptualisation; total quality management; TQM
ANZSRC Field of Research 2020440603. Economic geography
470210. Globalisation and culture
350715. Quality management
Public Notes

File reproduced in accordance with the copyright policy of the publisher/author.

Byline AffiliationsFaculty of Business
Institution of OriginUniversity of Southern Queensland
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