Intrinsic motivations affecting millennial mobile impulsive shopping in emerging markets during the COVID-19 pandemic
Article
Article Title | Intrinsic motivations affecting millennial mobile impulsive shopping in emerging markets during the COVID-19 pandemic |
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ERA Journal ID | 19787 |
Article Category | Article |
Authors | Lavuri, Rambabu, Kaur, Jaspreet and Thaichon, Park |
Journal Title | Asia Pacific Journal of Marketing and Logistics |
Number of Pages | 17 |
Year | 2023 |
Publisher | Emerald |
Place of Publication | United Kingdom |
ISSN | 1355-5855 |
1758-4248 | |
Digital Object Identifier (DOI) | https://doi.org/10.1108/APJML-06-2022-0517 |
Web Address (URL) | https://www.emerald.com/insight/content/doi/10.1108/APJML-06-2022-0517/full/html |
Abstract | Purpose Design/methodology/approach Findings Practical implications Originality/value |
Keywords | Impulsive mobile shopping; Mobile shopping; Utilitarian value; Hedonic value; Technology acceptance model |
ANZSRC Field of Research 2020 | 350604. Marketing communications |
Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |
Byline Affiliations | Indian Institute of Management Jammu, India |
Vivekananda Institute of Professional Studies, India | |
School of Business | |
Griffith University |
https://research.usq.edu.au/item/xx103/intrinsic-motivations-affecting-millennial-mobile-impulsive-shopping-in-emerging-markets-during-the-covid-19-pandemic
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