Customer engagement and co-created value in social media
Article
Article Title | Customer engagement and co-created value in social media |
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ERA Journal ID | 19845 |
Article Category | Article |
Authors | Quach, Sara, Shao, Wei, Ross, Mitchell and Thaichon, Park |
Journal Title | Marketing Intelligence and Planning |
Journal Citation | 38 (6), pp. 730-744 |
Number of Pages | 15 |
Year | 18 Aug 2020 |
Publisher | Emerald |
Place of Publication | United Kingdom |
ISSN | 0263-4503 |
1355-2538 | |
1758-8049 | |
Digital Object Identifier (DOI) | https://doi.org/10.1108/MIP-04-2019-0218 |
Web Address (URL) | https://www.emerald.com/insight/content/doi/10.1108/MIP-04-2019-0218/full/html |
Abstract | Purpose Design/methodology/approach Findings Originality/value |
Keywords | Social media; Privacy; Customer engagement; Customer participation; Co-created value; Extrinsic motivations |
ANZSRC Field of Research 2020 | 350605. Marketing management (incl. strategy and customer relations) |
Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |
Byline Affiliations | Griffith University |
https://research.usq.edu.au/item/xx0z1/customer-engagement-and-co-created-value-in-social-media
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