Guest Editorial: Technologies and Relationship Marketing
Editorial
Article Title | Guest Editorial: Technologies and Relationship Marketing |
---|---|
ERA Journal ID | 19788 |
Article Category | Editorial |
Authors | Thaichon, Park, Soutar, Geoff and Weaven, Scott |
Journal Title | Australasian Marketing Journal |
Journal Citation | 29 (2), pp. 109-110 |
Number of Pages | 2 |
Year | May 2021 |
Publisher | SAGE Publications Ltd |
Place of Publication | United Kingdom |
ISSN | 1441-3582 |
1839-3349 | |
Digital Object Identifier (DOI) | https://doi.org/10.1177/1839334921994387 |
Web Address (URL) | https://journals.sagepub.com/doi/10.1177/1839334921994387 |
Abstract | In the special issue “The Impact of the Current and Future Technologies on Relationship Marketing,” the Australasian Marketing Journal presents a series of papers covering topics to gain a better understanding of the current and future technologies that may play a role or have a robust impact on relationship marketing and contribute to theories associated with relationship marketing. The topics for the special issue include, but are not limited to, (a) the role of social media–enabled technology; (b) social media marketing on value co-creation and engagement; (c) mobile app technology and intention to purchase; (d) digital content marketing and content marketing strategies; and (e) building and maintaining customer relationships via online relationship marketing. |
Keywords | relationship marketing; technologies; social media; engagement; content marketing; digital marketing |
ANZSRC Field of Research 2020 | 350605. Marketing management (incl. strategy and customer relations) |
Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |
Byline Affiliations | Griffith University |
Centre for Health Research | |
University of Western Australia |
https://research.usq.edu.au/item/xx0x7/guest-editorial-technologies-and-relationship-marketing
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