Sustainable consumption and plastic packaging: Relationships among product involvement, perceived marketplace influence and choice behavior
Article
Article Title | Sustainable consumption and plastic packaging: Relationships among product involvement, perceived marketplace influence and choice behavior |
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ERA Journal ID | 19837 |
Article Category | Article |
Authors | Kautish, Pradeep, Paco, Arminda and Thaichon, Park |
Journal Title | Journal of Retailing and Consumer Services |
Journal Citation | 67 |
Article Number | 103032 |
Number of Pages | 14 |
Year | Jul 2022 |
Publisher | Elsevier |
Place of Publication | United Kingdom |
ISSN | 0969-6989 |
1873-1384 | |
Digital Object Identifier (DOI) | https://doi.org/10.1016/j.jretconser.2022.103032 |
Web Address (URL) | https://www.sciencedirect.com/science/article/pii/S0969698922001254 |
Abstract | This study examines the relationships among human value connotations (instrumental and terminal), product involvement, perceived marketplace influence, and choice behavior in the context of sustainable consumption. Data was collected from 612 urban Indian residents who regularly consume sustainable products, e.g., non-plastic packaging bags. The study operationalizes the partial least square structural equation modeling method in consort with the covariance-based structural equation modeling. The research demonstrates the direct impact of instrumental and terminal values on product involvement and the direct influence of product involvement on perceived marketplace influence towards plastic packaging-related choice behavior. It is pertinent to focus on both instrumental and terminal connotations of human values to augment product involvement for plastic packaging. Limited studies have examined the possible relationships between two distinct yet interconnected connotations of human values on product involvement and perceived marketplace influence in the context of sustainable consumption related to plastic packaging. |
Keywords | Human values; Plastic packaging; Terminal; Product involvement; Instrumental; Choice behavior; Perceived marketplace influence |
ANZSRC Field of Research 2020 | 350605. Marketing management (incl. strategy and customer relations) |
Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |
Byline Affiliations | Nirma University, India |
University of Beira Interior, Portugal | |
Griffith University |
https://research.usq.edu.au/item/xx0wv/sustainable-consumption-and-plastic-packaging-relationships-among-product-involvement-perceived-marketplace-influence-and-choice-behavior
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