Exploring the differential effects of consumer brand attitude persuasion for printed advertisements in luxury and nonluxury brands
Article
Article Title | Exploring the differential effects of consumer brand attitude persuasion for printed advertisements in luxury and nonluxury brands |
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ERA Journal ID | 19787 |
Article Category | Article |
Authors | Jayawardena, Nirma Sadamali, Quach, Sara, Bandyopadhyay, Chinmoy and Thaichon, Park |
Journal Title | Asia Pacific Journal of Marketing and Logistics |
Journal Citation | 36 (9), pp. 2155-2176 |
Number of Pages | 22 |
Year | 2024 |
Publisher | Emerald |
Place of Publication | United Kingdom |
ISSN | 1355-5855 |
1758-4248 | |
Digital Object Identifier (DOI) | https://doi.org/10.1108/APJML-12-2022-1022 |
Web Address (URL) | https://www.emerald.com/insight/content/doi/10.1108/APJML-12-2022-1022/full/html |
Abstract | Purpose Design/methodology/approach Findings Practical implications Originality/value |
Keywords | Consumer brand attitude persuasion; Luxury brands; Nonluxury brands; Elaboration likelihood model; Qualitative experimental approach |
Contains Sensitive Content | Does not contain sensitive content |
ANZSRC Field of Research 2020 | 350601. Consumer behaviour |
Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |
Byline Affiliations | Griffith University |
O. P. Jindal Global University, India | |
School of Business |
https://research.usq.edu.au/item/z99x7/exploring-the-differential-effects-of-consumer-brand-attitude-persuasion-for-printed-advertisements-in-luxury-and-nonluxury-brands
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