I think, therefore I ignore: a study on disinformation’s credibility perceptions and sharing intentions over social media
Article
Ferm, Lars-Erik Casper and Thaichon, Park. 2023. "I think, therefore I ignore: a study on disinformation’s credibility perceptions and sharing intentions over social media." Journal of Strategic Marketing. https://doi.org/10.1080/0965254X.2023.2253819
| Article Title | I think, therefore I ignore: a study on disinformation’s credibility perceptions and sharing intentions over social media |
|---|---|
| ERA Journal ID | 19840 |
| Article Category | Article |
| Authors | Ferm, Lars-Erik Casper and Thaichon, Park |
| Journal Title | Journal of Strategic Marketing |
| Number of Pages | 17 |
| Year | 2023 |
| Publisher | Taylor & Francis |
| Place of Publication | United Kingdom |
| ISSN | 0965-254X |
| 1466-4488 | |
| Digital Object Identifier (DOI) | https://doi.org/10.1080/0965254X.2023.2253819 |
| Web Address (URL) | https://www.tandfonline.com/doi/full/10.1080/0965254X.2023.2253819 |
| Abstract | This paper evaluates the influence that bandwagon heuristics (conceptualized as the number of likes and comments’ valence) and actively open-minded thinking (AOT) have on the credibility and sharing of disinformation over social media. Across two experimental studies, Study 1 finds a direct link between the sharing intention of social media posts containing disinformation and an interactive effect of AOT on such bandwagon heuristics. Study 2 demonstrates that for posts containing disinformation, the number of likes has a significant influence on sharing intentions, but not credibility, whilst comments have a significant influence on credibility, but not sharing intentions. Furthermore, Study 2 found the influence of AOT attenuates the effects of such heuristics. Overall, this research contributes to the extant literature and practice by demonstrating the influence bandwagon heuristics and AOT have on disinformation over social media. This paper further presents areas of future research to improve the understanding of how disinformation spreads. |
| Keywords | Actively open-minded thinking (AOT) |
| ANZSRC Field of Research 2020 | 350612. Social marketing |
| Byline Affiliations | University of Queensland |
| School of Business |
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| License: CC BY 4.0 | ||
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