350612. Social marketing
| Title | 350612. Social marketing |
|---|---|
| Parent | 3506. Marketing |
Latest research outputs
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Simplifying Sentiment Analysis on Social Media: A Step-by-Step Approach
Chau, Xuan Truong Du, Nguyen, Thanh Toan, Jo, Jun, Quach, Sara, Ngo, Liem Viet, Pham, Hien and Thaichon, Park. 2024. "Simplifying Sentiment Analysis on Social Media: A Step-by-Step Approach." Australasian Marketing Journal. 32 (4), pp. 367-380. https://doi.org/10.1177/14413582231217126Article
Fact or fake: information, misinformation and disinformation via social media
Lim, Xin-Jean, Quach, Sara, Thaichon, Park, Cheah, Jun-Hwa and Ting, Hiram. 2024. "Fact or fake: information, misinformation and disinformation via social media." Journal of Strategic Marketing. 32 (5), pp. 659-664. https://doi.org/10.1080/0965254X.2024.2306558Article
Information Dissemination During the COVID-19 Outbreak Among the Students at the Tertiary Level in Bangladesh
Rahman, Syed Mahbubur, Mamoon, Mahreen, Haque, Afdalin Bin, Abedin, Md. Joynal, Haque, Rezwanul, Nahar, Rezbin, Uddin, Md. Nasir and Islam, Md. Shamimul. 2023. "Information Dissemination During the COVID-19 Outbreak Among the Students at the Tertiary Level in Bangladesh." Sultan, Parves (ed.) Innovation, Leadership and Governance in Higher Education: Perspectives on the Covid-19 Recovery Strategies. Singapore. Springer. pp. 335-349Edited book (chapter)
Organisational and regulatory strategies to combat false news circulation on social media
Jayawardena, Nirma Sadamali, Quach, Sara, Thaichon, Park, Ross, Mitchell, Weaven, Scott and Behl, Abhishek. 2023. "Organisational and regulatory strategies to combat false news circulation on social media." Journal of Strategic Marketing. https://doi.org/10.1080/0965254X.2023.2253815Article
I think, therefore I ignore: a study on disinformation’s credibility perceptions and sharing intentions over social media
Ferm, Lars-Erik Casper and Thaichon, Park. 2023. "I think, therefore I ignore: a study on disinformation’s credibility perceptions and sharing intentions over social media." Journal of Strategic Marketing. https://doi.org/10.1080/0965254X.2023.2253819Article
Integrated marketing communications, Asia-Pacific
Chitty, Bill, Luck, Edwina, Barker, Nigel, Sassenberg, Anne-Marie, Shimp, Terence A. and Andrews, J. Craig. Jakovcic, Jade (ed.) 2017. Integrated marketing communications, Asia-Pacific. Melbourne, Australia. Cengage Learning Australia.Textbook
Sustainability project partnerships in times of crisis: conceptual framework and implications for stakeholder integration
Grunwald, Guido, Schwill, Jurgen and Sassenberg, Anne-Marie. 2021. "Sustainability project partnerships in times of crisis: conceptual framework and implications for stakeholder integration." Journal of Entrepreneurship and Public Policy. 10 (3), pp. 352-378. https://doi.org/10.1108/JEPP-04-2021-0044Article