Integrated marketing communications, Asia-Pacific

Textbook


Chitty, Bill, Luck, Edwina, Barker, Nigel, Sassenberg, Anne-Marie, Shimp, Terence A. and Andrews, J. Craig. Jakovcic, Jade (ed.) 2017. Integrated marketing communications, Asia-Pacific. Melbourne, Australia. Cengage Learning Australia.
Book Title

Integrated marketing communications, Asia-Pacific

Book CategoryTextbook
ERA Publisher ID1464
AuthorsChitty, Bill (Author), Luck, Edwina (Author), Barker, Nigel (Author), Sassenberg, Anne-Marie (Author), Shimp, Terence A. (Editor) and Andrews, J. Craig (Editor)
EditorsJakovcic, Jade
Edition5th edition
Number of Pages558
Year2017
PublisherCengage Learning Australia
Cengage Learning
Place of PublicationMelbourne, Australia
ISBN9780170386517
Web Address (URL)https://books.google.com.au/books?hl=en&lr=&id=1ENMDwAAQBAJ&oi=fnd&pg=PR1&dq=Anne-Marie+Sassenberg&ots=UOZEyLkJAU&sig=Jyy3hMDjwQb4Uewuro4FTkKAf1Y&redir_esc=y#v=onepage&q=Anne-Marie%20Sassenberg&f=false
Abstract

Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 5th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up-to-date theories and practice, this text clearly explains and demonstrates how to best select and co-ordinate all of a brand's marketing communications elements to effectively engage the target market. Chapters adopt an integrative approach to examine marketing communications from both a consumer's and marketer's perspective. With a new chapter on digital and social marketing addressing the development of interactive media in IMC and new IMC profiles featuring Australian marketer's, along with a wide range of local and global examples including: Spotify, Pandora, Snapchat, Palace Cinemas, Woolworths, KFC, Old Spice, Telstra, Colgate and QANTAS, this text has never been so relevant for students studying IMC today. Unique to the text, is a series of new student and instructor IMC videos showing students how key objectives in IMC theory are applied by real businesses.

Keywordsmarketing; digital marketing; marketing communications; social media; technology; competition
ANZSRC Field of Research 2020350612. Social marketing
350608. Marketing theory
350699. Marketing not elsewhere classified
Public Notes

c 2018 Cengage Learning Australia.

Byline AffiliationsMurdoch University
Queensland University of Technology
University of Adelaide
School of Management and Enterprise
University of South Carolina, United States
Marquette University, United States
Institution of OriginUniversity of Southern Queensland
Permalink -

https://research.usq.edu.au/item/q6q34/integrated-marketing-communications-asia-pacific

  • 465
    total views
  • 0
    total downloads
  • 4
    views this month
  • 0
    downloads this month

Export as

Related outputs

Marketing agility in volatile, uncertain, complex and ambiguous (VUCA) contexts: a systematic literature review and future research agenda
Eckstein, Gary, Shrestha, Anup, Sassenberg, Anne-Marie and Dwivedi, Yogesh K.. 2023. "Marketing agility in volatile, uncertain, complex and ambiguous (VUCA) contexts: a systematic literature review and future research agenda." Management Review Quarterly. https://doi.org/10.1007/s11301-023-00382-0
Consumers’ Behavioural Intentions to Reuse Recommender Systems: Assessing the Effects of Trust Propensity, Trusting Beliefs and Perceived Usefulness.
Acharya, Nirmal, Sassenberg, Anne-Marie and Soar, Jeffrey. 2023. "Consumers’ Behavioural Intentions to Reuse Recommender Systems: Assessing the Effects of Trust Propensity, Trusting Beliefs and Perceived Usefulness." Journal of Theoretical and Applied Electronic Commerce Research. 18 (1), pp. 55-78. https://doi.org/10.3390/jtaer18010004
Identifying an Optimal Model for Blockchain Technology Adoption in the Agricultural Sector
Gandhi Maniam, Peter Sasitharan, Prentice, Catherine, Sassenberg, Anne-Marie and Soar, Jeffrey. 2023. "Identifying an Optimal Model for Blockchain Technology Adoption in the Agricultural Sector." Logistics (MDPI AG). 7 (3), pp. 1-19. https://doi.org/10.3390/logistics7030059
The Role of Cognitive Absorption in Recommender System Reuse
Acharya, Nirmal, Sassenberg, Anne-Marie and Soar, Jeffrey. 2023. "The Role of Cognitive Absorption in Recommender System Reuse." Sustainability. 15 (5), pp. 1-23. https://doi.org/10.3390/su15053896
Effects of cognitive absorption on continuous use intention of AI-driven recommender systems in e-commerce
Acharya, Nirmal, Sassenberg, Anne-Marie and Soar, Jeffrey. 2023. "Effects of cognitive absorption on continuous use intention of AI-driven recommender systems in e-commerce." Foresight (Cambridge): the journal for future studies, strategic thinking and policy. 25 (2), pp. 194-208. https://doi.org/10.1108/FS-10-2021-0200
Business acumen for nursing leaders: An exploratory qualitative study
Raftery, Chris, Sassenberg, Anne-Marie and Bamford-Wade, Anita. 2022. "Business acumen for nursing leaders: An exploratory qualitative study." Journal of Nursing Management. 30 (7), pp. 2681-2688. https://doi.org/10.1111/jonm.13672
How to choose the fitting partner in sustainability sponsorship? A decision model integrating multiple fit dimensions
Grunwald, Guido, Schwill, Jurgen and Sassenberg, Anne-Marie. 2022. "How to choose the fitting partner in sustainability sponsorship? A decision model integrating multiple fit dimensions." Allen, Juliann, Jochims, Bruna and Wu, Shuang (ed.) 2021 AMS Virtual Annual Conference and World Marketing Congress. Virtual conference 01 - 04 Jun 2021 Cham, Switzerland. https://doi.org/10.1007/978-3-030-95346-1_157
Managing value co-creation in partnerships for sustainability: toward a process model for stakeholder integration
Grunwald, Guido, Schwill, Jurgen and Sassenberg, Anne-Marie. 2022. "Managing value co-creation in partnerships for sustainability: toward a process model for stakeholder integration." Ratten, Vanessa, Jones, Paul, Braga, Vitor and Parra-Lopez, Eduardo (ed.) Artisan entrepreneurship. United Kingdom. Emerald Group Publishing Limited. pp. 99-126
Business acumen for nursing leaders: A scoping review
Raftery, Chris, Sassenberg, Anne-Marie and Bamford-Wade, Anita. 2022. "Business acumen for nursing leaders: A scoping review." Journal of Nursing Management. 30 (4), pp. 926-935. https://doi.org/10.1111/jonm.13593
Effects of atmosphere on emotions and consumer behaviour at wineries
Sassenberg, Anne-Marie, Sassenberg, Cindy, Sassenberg, Claudia and Heneghan, Maire. 2022. "Effects of atmosphere on emotions and consumer behaviour at wineries." International Journal of Wine Business Research. 34 (4), pp. 523-541. https://doi.org/10.1108/IJWBR-05-2021-0028
The impact of digital communications on consumer perceptions of sport celebrity transgressions
Sassenberg, Anne-Marie, Summers, Jane, Johnson Morgan, Melissa and Hassan, Rumman. 2018. "The impact of digital communications on consumer perceptions of sport celebrity transgressions." Journal of Global Sport Management. 3 (2), pp. 189-207. https://doi.org/10.1080/24704067.2018.1457968
Managing eWOM for hotel performance
Mathews, Shane, Prentice, Catherine, Tsou, Alice, Weeks, Clinton, Tam, Lisa and Luck, Edwina. 2022. "Managing eWOM for hotel performance." Journal of Global Scholars of Marketing Science: Bridging Asia and the World (Quanqiu Yingxiao Kexue Yanjiuyuan Xuebao). 32 (3), pp. 331-350. https://doi.org/10.1080/21639159.2020.1808844
Evaluating Integrated Marketing Communications Effectiveness
Sassenberg, Anne-Marie. 2021. "Evaluating Integrated Marketing Communications Effectiveness." Luck, Edwina, Barker, Nigel, Sassenberg, Anne-Marie, Chitty, Bill, Andrews, J. Craig and Shimp, Terence A. (ed.) Integrated Marketing Communications. Australia. Cengage Learning Australia. pp. 390-420
Social media marketing
Sassenberg, Anne-Marie. 2021. "Social media marketing." Luck, Edwina, Barker, Nigel, Sassenberg, Anne-Marie, Chitty, Bill, Andrews, J. Craig and Shimp, Terence A. (ed.) Integrated Marketing Communications. Australia. Cengage Learning Australia. pp. 269-292
Marketing Public Relations and Sponsorship Marketing
Sassenberg, Anne-Marie. 2021. "Marketing Public Relations and Sponsorship Marketing." Luck, Edwina, Barker, Nigel, Sassenberg, Anne-Marie, Chitty, Bill, Andrews, J. Craig and Shimp, Terence A. (ed.) Integrated Marketing Communications. Australia. Cengage Learning Australia. pp. 360-390
Media planning and analysis
Sassenberg, Anne-Marie. 2021. "Media planning and analysis." Luck, Edwina, Barker, Nigel, Sassenberg, Anne-Marie, Chitty, Bill, Shimp, Terence A. and Andrews, J. Craig (ed.) Integrated Marketing Communications. Australia. Cengage Learning Australia. pp. 159-189
Exploring the formation of mobile travel website quality and predicting its influence on travelers’ behavioral intentions
Chan, Janelle, Chan, Irene Cheng Chu, Sassenberg, Anne-Marie and Shrestha, Anup. 2021. "Exploring the formation of mobile travel website quality and predicting its influence on travelers’ behavioral intentions." Journal of China Tourism Research. 18 (5), pp. 1011 - 1034. https://doi.org/10.1080/19388160.2021.1969310
Helping sport management to protect corporate social responsibility
Sassenberg, Anne-Marie. 2018. "Helping sport management to protect corporate social responsibility." 2018 Global Marketing Conference at Tokyo. Tokyo, Japan 26 - 29 Jul 2018 Korea. https://doi.org/10.15444/GMC2018.06.02.02
Business acumen for nursing leaders, optional or essential in today’s health system? A discussion paper
Raftery, Chris, Sassenberg, Anne-Marie and Bamford-Wade, Anita. 2021. "Business acumen for nursing leaders, optional or essential in today’s health system? A discussion paper." Collegian: The Australian Journal of Nursing Practice, Scholarship and Research. 28 (6), pp. 610-615. https://doi.org/10.1016/j.colegn.2021.08.001
Sustainability project partnerships in times of crisis: conceptual framework and implications for stakeholder integration
Grunwald, Guido, Schwill, Jurgen and Sassenberg, Anne-Marie. 2021. "Sustainability project partnerships in times of crisis: conceptual framework and implications for stakeholder integration." Journal of Entrepreneurship and Public Policy. 10 (3), pp. 352-378. https://doi.org/10.1108/JEPP-04-2021-0044
The type of sport celebrity transgression: does it impact on the associated sponsors and sport?
Sassenberg, Anne-Marie. 2016. "The type of sport celebrity transgression: does it impact on the associated sponsors and sport?" 5th International Conference on Advances in Economics, Management and Social Study. Kuala Lumpur, Malaysia 12 - 13 Mar 2016 United States. https://doi.org/10.15224/978-1-634248-089-7-33
Effects of sport celebrity transgressions: an exploratory study
Sassenberg, A.. 2015. "Effects of sport celebrity transgressions: an exploratory study." Sport Marketing Quarterly. 24 (2), pp. 78-90.
Effects of sport celebrity transgressions in the sport industry
Sassenberg, Anne-Marie. 2015. Effects of sport celebrity transgressions in the sport industry. PhD Thesis Doctor of Philosophy. University of Southern Queensland.
A sport celebrity brand image: a conceptual model
Sassenberg, Anne-Marie, Verreynne, Martie-Louise and Johnson Morgan, Melissa. 2012. "A sport celebrity brand image: a conceptual model." International Journal of Organisational Behaviour. 17 (2), pp. 108-121.
Scandals, sports and sponsors: what impact do sport celebrity transgressions have on consumer's perceptions of the celebrity's brand image and the brand image of their sponsors?
Sassenberg, Anne-Marie and Johnson Morgan, Melissa. 2010. "Scandals, sports and sponsors: what impact do sport celebrity transgressions have on consumer's perceptions of the celebrity's brand image and the brand image of their sponsors?" Schwartz, Eric (ed.) 8th Annual Sports Marketing Association Conference: Sport Marketing Strategies in Hard Times (SMA 2010). New Orleans, United States 26 - 29 Oct 2010 New Orleans, United States.
A sport celebrity image model: focusing efforts to improve outcomes
Sassenberg, Anne-Marie and Verreynne, Martie-Louise. 2010. "A sport celebrity image model: focusing efforts to improve outcomes." Ballantine, Paul and Finsterwalder, Jörg (ed.) ANZMAC 2010: Doing More With Less. Christchurch, New Zealand 29 Nov - 01 Dec 2010 Christchurch, New Zealand.
The impact of negative publicity on: an individual sporting celebrity's brand DNA; the brand DNA of their associated team and/or sport; and attitudes of their sponsors and partners
Johnson Morgan, Melissa, Summers, Jane and Sassenberg, Anne-Marie. 2008. "The impact of negative publicity on: an individual sporting celebrity's brand DNA; the brand DNA of their associated team and/or sport; and attitudes of their sponsors and partners." James, Jeffrey, Summers, Jane and Johnson Morgan, Melissa (ed.) 6th Annual Sport Marketing Association Conference: Bridging the Gap: Bringing the World Down Under 6th Annual Sport Marketing Association Conference (SMA 2008). Gold Coast, Australia 17 - 19 Jul 2008 Toowoomba, Australia.