Dr Anne-Marie Sassenberg
Name | Dr Anne-Marie Sassenberg |
---|---|
Email Address | anne-marie.sassenberg@unisq.edu.au |
Job Title | Senior Lecturer (Marketing) |
Qualifications | BCom Pretoria, MCom Pretoria, PhD USQ |
Department | School of Business |
ORCID | https://orcid.org/0000-0003-3404-3570 |
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BCom
Pretoria
1984
MCom
Pretoria
2001
PhD
USQ
2015
Current Supervisions
Research Title | Supervisor Type | Level of Study | Commenced |
---|---|---|---|
The Changing Dynamics of Retail Marketing Mix in the Present-Day Scenario and Analysing the Major Confronts of Retail Marketers for Various Customers All Across the Globe | Principal Supervisor | Doctoral | 2023 |
Understanding Chinese students changing perceptions towards studying in Australia after COVID-19 | Associate Supervisor | Doctoral | 2021 |
The Impact of Social Media Influencers upon Small and Medium Enterprises: The Case of the Decorative Cosmetic Industry | Associate Supervisor | Doctoral | 2021 |
The Impact of Real-Time Ridesharing on the Sustainability of Regional Tourism Destinations in Australia | Associate Supervisor | Doctoral | 2021 |
Role of CSR on British Columbias Small Business | Principal Supervisor | Doctoral | 2021 |
Values, Satisfaction and Loyalty in tourism: Perspectives of Individuals with ASD and their Caregivers | Principal Supervisor | Doctoral | 2019 |
The role of design thinking and marketing strategies in implementing business ethics programs for social enterprises: Implications for Canadian and Australian Practitioners | Associate Supervisor | Doctoral | 2018 |
The structure and role of peripheral experiences in destination choice | Principal Supervisor | Doctoral | 2013 |
Completed Supervisions
Research Title | Supervisor Type | Level of Study | Completed |
---|---|---|---|
Luxury consumer value in the global property market | Associate Supervisor | Doctoral | 2023 |
Business Acumen Challenges Facing Nursing Leaders | Principal Supervisor | Doctoral | 2022 |
LUXURY BRAND PURCHASING INTENTIONS OF IMMIGRANTS IN THE AUSTRALIAN CONTEXT | Principal Supervisor | Doctoral | 2022 |
CONSUMERS¿ TRUST AND COGNITIVE ABSORPTION ON BEHAVIOURAL INTENTIONS TO REUSE RECOMMENDER SYSTEMS | Principal Supervisor | Doctoral | 2022 |
Drivers and Challenges for the Adoption of Blockchain Technology in Agricultural Supply Chains | Principal Supervisor | Doctoral | 2022 |
Investigating website features quality using three online techniques on the lead generation website - a case study | Principal Supervisor | Doctoral | 2021 |
The Effects of the mobile tourism website quality on customer intention to reuse and recommend | Principal Supervisor | Doctoral | 2020 |