Dr Anne-Marie Sassenberg

Dr Anne-Marie Sassenberg
NameDr Anne-Marie Sassenberg
Email Addressanne-marie.sassenberg@unisq.edu.au
Job TitleSenior Lecturer (Marketing)
QualificationsBCom Pretoria, MCom Pretoria, PhD USQ
DepartmentSchool of Business
ORCIDhttps://orcid.org/0000-0003-3404-3570
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Employment

PositionOrganisationFromTo
Senior Lecturer in MarketingUniversity of Southern Queensland20072023

Expertise

Anne-Marie is an expert in Customer Experience and Digital Marketing. She published in academic journals such as the Journal of Theoretical and Applied Electronic Commerce Research, Management Review Quarterly, Collegian, Journal of Nursing Management, Journal of Wine Business Research, Sustainability, Sport Marketing Quarterly, and Journal of Global Sport Management.

Teaching

Anne-Marie teaching interest includes the following courses in Marketing, Customer Experience, Digital Marketing and Branding and Marketing Communications at the UniSQ School of Business.

Fields of Research

  • 350604. Marketing communications
  • 350605. Marketing management (incl. strategy and customer relations)
  • 350606. Marketing research methodology

Professional Membership

Professional MembershipYear
Anne-Marie is a member of the Australian and New Zealand Marketing Academy and the American Marketing Association
BCom
Pretoria
1984
MCom
Pretoria
2001
PhD
USQ
2015

Current Supervisions

Research TitleSupervisor TypeLevel of StudyCommenced
Understanding factors influencing Chinese students¿ intentions to study in Australia in a post-pandemic eraAssociate SupervisorDoctoral2024
The Changing Dynamics of Retail Marketing Mix in the Present-Day Scenario and Analysing the Major Confronts of Retail Marketers for Various Customers All Across the GlobePrincipal SupervisorDoctoral2023
Role of CSR on British Columbias Small BusinessPrincipal SupervisorDoctoral2021
The Impact of Social Media Influencers upon Small and Medium Enterprises: The Case of the Decorative Cosmetic IndustryAssociate SupervisorDoctoral2021
The Impact of Real-Time Ridesharing on the Sustainability of Regional Tourism Destinations in AustraliaAssociate SupervisorDoctoral2021
Values, Satisfaction and Loyalty in tourism: Perspectives of Individuals with ASD and their CaregiversPrincipal SupervisorDoctoral2019
The role of design thinking and marketing strategies in implementing business ethics programs for social enterprises: Implications for Canadian and Australian Practitioners     Associate SupervisorDoctoral2018

Completed Supervisions

Research TitleSupervisor TypeLevel of StudyCompleted
Luxury consumer value in the global property marketAssociate SupervisorDoctoral2023
Business Acumen Challenges Facing Nursing LeadersPrincipal SupervisorDoctoral2022
LUXURY BRAND PURCHASING INTENTIONS OF IMMIGRANTS IN THE AUSTRALIAN CONTEXTPrincipal SupervisorDoctoral2022
CONSUMERS¿ TRUST AND COGNITIVE ABSORPTION ON BEHAVIOURAL INTENTIONS TO REUSE RECOMMENDER SYSTEMSPrincipal SupervisorDoctoral2022
Drivers and Challenges for the Adoption of Blockchain Technology in Agricultural Supply ChainsPrincipal SupervisorDoctoral2022
Investigating website features quality using three online techniques on the lead generation website - a case studyPrincipal SupervisorDoctoral2021
The Effects of the mobile tourism website quality on customer intention to reuse and recommendPrincipal SupervisorDoctoral2020

The Role of Cognitive Absorption in Recommender System Reuse

Acharya, Nirmal, Sassenberg, Anne-Marie and Soar, Jeffrey. 2023. "The Role of Cognitive Absorption in Recommender System Reuse." Sustainability. 15 (5), pp. 1-23. https://doi.org/10.3390/su15053896

Effects of cognitive absorption on continuous use intention of AI-driven recommender systems in e-commerce

Acharya, Nirmal, Sassenberg, Anne-Marie and Soar, Jeffrey. 2023. "Effects of cognitive absorption on continuous use intention of AI-driven recommender systems in e-commerce." Foresight (Cambridge): the journal for future studies, strategic thinking and policy. 25 (2), pp. 194-208. https://doi.org/10.1108/FS-10-2021-0200

Business acumen for nursing leaders: An exploratory qualitative study

Raftery, Chris, Sassenberg, Anne-Marie and Bamford-Wade, Anita. 2022. "Business acumen for nursing leaders: An exploratory qualitative study." Journal of Nursing Management. 30 (7), pp. 2681-2688. https://doi.org/10.1111/jonm.13672

Business acumen for nursing leaders: A scoping review

Raftery, Chris, Sassenberg, Anne-Marie and Bamford-Wade, Anita. 2022. "Business acumen for nursing leaders: A scoping review." Journal of Nursing Management. 30 (4), pp. 926-935. https://doi.org/10.1111/jonm.13593

Consumers’ Behavioural Intentions to Reuse Recommender Systems: Assessing the Effects of Trust Propensity, Trusting Beliefs and Perceived Usefulness.

Acharya, Nirmal, Sassenberg, Anne-Marie and Soar, Jeffrey. 2023. "Consumers’ Behavioural Intentions to Reuse Recommender Systems: Assessing the Effects of Trust Propensity, Trusting Beliefs and Perceived Usefulness." Journal of Theoretical and Applied Electronic Commerce Research. 18 (1), pp. 55-78. https://doi.org/10.3390/jtaer18010004

Effects of atmosphere on emotions and consumer behaviour at wineries

Sassenberg, Anne-Marie, Sassenberg, Cindy, Sassenberg, Claudia and Heneghan, Maire. 2022. "Effects of atmosphere on emotions and consumer behaviour at wineries." International Journal of Wine Business Research. 34 (4), pp. 523-541. https://doi.org/10.1108/IJWBR-05-2021-0028

How to choose the fitting partner in sustainability sponsorship? A decision model integrating multiple fit dimensions

Grunwald, Guido, Schwill, Jurgen and Sassenberg, Anne-Marie. 2022. "How to choose the fitting partner in sustainability sponsorship? A decision model integrating multiple fit dimensions." Allen, Juliann, Jochims, Bruna and Wu, Shuang (ed.) 2021 AMS Virtual Annual Conference and World Marketing Congress. Virtual conference 01 - 04 Jun 2021 Cham, Switzerland. https://doi.org/10.1007/978-3-030-95346-1_157

Business acumen for nursing leaders, optional or essential in today’s health system? A discussion paper

Raftery, Chris, Sassenberg, Anne-Marie and Bamford-Wade, Anita. 2021. "Business acumen for nursing leaders, optional or essential in today’s health system? A discussion paper." Collegian: The Australian Journal of Nursing Practice, Scholarship and Research. 28 (6), pp. 610-615. https://doi.org/10.1016/j.colegn.2021.08.001

Identifying an Optimal Model for Blockchain Technology Adoption in the Agricultural Sector

Gandhi Maniam, Peter Sasitharan, Prentice, Catherine, Sassenberg, Anne-Marie and Soar, Jeffrey. 2023. "Identifying an Optimal Model for Blockchain Technology Adoption in the Agricultural Sector." Logistics (MDPI AG). 7 (3), pp. 1-19. https://doi.org/10.3390/logistics7030059

Exploring the formation of mobile travel website quality and predicting its influence on travelers’ behavioral intentions

Chan, Janelle, Chan, Irene Cheng Chu, Sassenberg, Anne-Marie and Shrestha, Anup. 2021. "Exploring the formation of mobile travel website quality and predicting its influence on travelers’ behavioral intentions." Journal of China Tourism Research. 18 (5), pp. 1011 - 1034. https://doi.org/10.1080/19388160.2021.1969310

Sustainability project partnerships in times of crisis: conceptual framework and implications for stakeholder integration

Grunwald, Guido, Schwill, Jurgen and Sassenberg, Anne-Marie. 2021. "Sustainability project partnerships in times of crisis: conceptual framework and implications for stakeholder integration." Journal of Entrepreneurship and Public Policy. 10 (3), pp. 352-378. https://doi.org/10.1108/JEPP-04-2021-0044

Managing value co-creation in partnerships for sustainability: toward a process model for stakeholder integration

Grunwald, Guido, Schwill, Jurgen and Sassenberg, Anne-Marie. 2022. "Managing value co-creation in partnerships for sustainability: toward a process model for stakeholder integration." Ratten, Vanessa, Jones, Paul, Braga, Vitor and Parra-Lopez, Eduardo (ed.) Artisan entrepreneurship. United Kingdom. Emerald. pp. 99-126

Evaluating Integrated Marketing Communications Effectiveness

Sassenberg, Anne-Marie. 2021. "Evaluating Integrated Marketing Communications Effectiveness." Luck, Edwina, Barker, Nigel, Sassenberg, Anne-Marie, Chitty, Bill, Andrews, J. Craig and Shimp, Terence A. (ed.) Integrated Marketing Communications. Australia. Cengage Learning Australia. pp. 390-420

Social media marketing

Sassenberg, Anne-Marie. 2021. "Social media marketing." Luck, Edwina, Barker, Nigel, Sassenberg, Anne-Marie, Chitty, Bill, Andrews, J. Craig and Shimp, Terence A. (ed.) Integrated Marketing Communications. Australia. Cengage Learning Australia. pp. 269-292

Marketing Public Relations and Sponsorship Marketing

Sassenberg, Anne-Marie. 2021. "Marketing Public Relations and Sponsorship Marketing." Luck, Edwina, Barker, Nigel, Sassenberg, Anne-Marie, Chitty, Bill, Andrews, J. Craig and Shimp, Terence A. (ed.) Integrated Marketing Communications. Australia. Cengage Learning Australia. pp. 360-390

Media planning and analysis

Sassenberg, Anne-Marie. 2021. "Media planning and analysis." Luck, Edwina, Barker, Nigel, Sassenberg, Anne-Marie, Chitty, Bill, Shimp, Terence A. and Andrews, J. Craig (ed.) Integrated Marketing Communications. Australia. Cengage Learning Australia. pp. 159-189

The impact of digital communications on consumer perceptions of sport celebrity transgressions

Sassenberg, Anne-Marie, Summers, Jane, Johnson Morgan, Melissa and Hassan, Rumman. 2018. "The impact of digital communications on consumer perceptions of sport celebrity transgressions." Journal of Global Sport Management. 3 (2), pp. 189-207. https://doi.org/10.1080/24704067.2018.1457968

Helping sport management to protect corporate social responsibility

Sassenberg, Anne-Marie. 2018. "Helping sport management to protect corporate social responsibility." 2018 Global Marketing Conference at Tokyo. Tokyo, Japan 26 - 29 Jul 2018 Korea. https://doi.org/10.15444/GMC2018.06.02.02

Integrated marketing communications, Asia-Pacific

Chitty, Bill, Luck, Edwina, Barker, Nigel, Sassenberg, Anne-Marie, Shimp, Terence A. and Andrews, J. Craig. Jakovcic, Jade (ed.) 2017. Integrated marketing communications, Asia-Pacific. Melbourne, Australia. Cengage Learning Australia.

The type of sport celebrity transgression: does it impact on the associated sponsors and sport?

Sassenberg, Anne-Marie. 2016. "The type of sport celebrity transgression: does it impact on the associated sponsors and sport?" 5th International Conference on Advances in Economics, Management and Social Study. Kuala Lumpur, Malaysia 12 - 13 Mar 2016 United States. https://doi.org/10.15224/978-1-634248-089-7-33

Effects of sport celebrity transgressions: an exploratory study

Sassenberg, A.. 2015. "Effects of sport celebrity transgressions: an exploratory study." Sport Marketing Quarterly. 24 (2), pp. 78-90.

Effects of sport celebrity transgressions in the sport industry

Sassenberg, Anne-Marie. 2015. Effects of sport celebrity transgressions in the sport industry. PhD Thesis Doctor of Philosophy. University of Southern Queensland.

A sport celebrity brand image: a conceptual model

Sassenberg, Anne-Marie, Verreynne, Martie-Louise and Johnson Morgan, Melissa. 2012. "A sport celebrity brand image: a conceptual model." International Journal of Organisational Behaviour. 17 (2), pp. 108-121.

Scandals, sports and sponsors: what impact do sport celebrity transgressions have on consumer's perceptions of the celebrity's brand image and the brand image of their sponsors?

Sassenberg, Anne-Marie and Johnson Morgan, Melissa. 2010. "Scandals, sports and sponsors: what impact do sport celebrity transgressions have on consumer's perceptions of the celebrity's brand image and the brand image of their sponsors?" Schwartz, Eric (ed.) 8th Annual Sports Marketing Association Conference: Sport Marketing Strategies in Hard Times (SMA 2010). New Orleans, United States 26 - 29 Oct 2010 New Orleans, United States.

A sport celebrity image model: focusing efforts to improve outcomes

Sassenberg, Anne-Marie and Verreynne, Martie-Louise. 2010. "A sport celebrity image model: focusing efforts to improve outcomes." Ballantine, Paul and Finsterwalder, Jörg (ed.) ANZMAC 2010: Doing More With Less. Christchurch, New Zealand 29 Nov - 01 Dec 2010 Christchurch, New Zealand.

The impact of negative publicity on: an individual sporting celebrity's brand DNA; the brand DNA of their associated team and/or sport; and attitudes of their sponsors and partners

Johnson Morgan, Melissa, Summers, Jane and Sassenberg, Anne-Marie. 2008. "The impact of negative publicity on: an individual sporting celebrity's brand DNA; the brand DNA of their associated team and/or sport; and attitudes of their sponsors and partners." James, Jeffrey, Summers, Jane and Johnson Morgan, Melissa (ed.) 6th Annual Sport Marketing Association Conference: Bridging the Gap: Bringing the World Down Under 6th Annual Sport Marketing Association Conference (SMA 2008). Gold Coast, Australia 17 - 19 Jul 2008 Toowoomba, Australia.

Determinants of Blockchain Technology Adoption in the Australian Agricultural Supply Chain: A Systematic Literature Review

Gandhi Maniam, Peter Sasitharan, Acharya, Nirmal, Sassenberg, Anne-Marie and Soar, Jeffrey. 2024. "Determinants of Blockchain Technology Adoption in the Australian Agricultural Supply Chain: A Systematic Literature Review." Sustainability. 16 (13). https://doi.org/10.3390/su16135806

How do consumers evaluate sponsorship in the aftermath of sport celebrity scandals? Uncovering evidence on social media data mining

Sassenberg, Anne-Marie and Sassenberg, Cindy. 2024. "How do consumers evaluate sponsorship in the aftermath of sport celebrity scandals? Uncovering evidence on social media data mining." International Journal of Sports Marketing and Sponsorship. 25 (5), pp. 1044-1058. https://doi.org/10.1108/IJSMS-09-2023-0200

Correction: Marketing agility in volatile, uncertain, complex and ambiguous (VUCA) contexts: a systematic literature review and future research agenda

Eckstein, Gary, Shrestha, Anup, Sassenberg, Anne-Marie and Dwivedi, Yogesh K.. 2023. "Correction: Marketing agility in volatile, uncertain, complex and ambiguous (VUCA) contexts: a systematic literature review and future research agenda ." Management Review Quarterly. https://doi.org/10.1007/s11301-023-00391-z

Marketing agility in volatile, uncertain, complex and ambiguous (VUCA) contexts: a systematic literature review and future research agenda

Eckstein, Gary, Shrestha, Anup, Sassenberg, Anne-Marie and Dwivedi, Yogesh K.. 2023. "Marketing agility in volatile, uncertain, complex and ambiguous (VUCA) contexts: a systematic literature review and future research agenda." Management Review Quarterly. https://doi.org/10.1007/s11301-023-00382-0