Dr Anne-Marie Sassenberg
![Dr Anne-Marie Sassenberg](/download/7c3995e49d1e281fffcb829cb822a6e112a02ad31e4aaa3f7181dd5c6ad7f2e3/364914/webdisplay/w197/h225/Sassenberg%20Nov%202023.jpg)
Name | Dr Anne-Marie Sassenberg |
---|---|
Email Address | anne-marie.sassenberg@unisq.edu.au |
Job Title | Senior Lecturer (Marketing) |
Qualifications | BCom Pretoria, MCom Pretoria, PhD USQ |
Department | School of Business |
ORCID | https://orcid.org/0000-0003-3404-3570 |
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Employment
Position | Organisation | From | To |
---|---|---|---|
Senior Lecturer in Marketing | University of Southern Queensland | 2007 | 2023 |
Expertise
Anne-Marie is an expert in Customer Experience and Digital Marketing. She published in academic journals such as the Journal of Theoretical and Applied Electronic Commerce Research, Management Review Quarterly, Collegian, Journal of Nursing Management, Journal of Wine Business Research, Sustainability, Sport Marketing Quarterly, and Journal of Global Sport Management.
Teaching
Anne-Marie teaching interest includes the following courses in Marketing, Customer Experience, Digital Marketing and Branding and Marketing Communications at the UniSQ School of Business.
Fields of Research
- 350604. Marketing communications
- 350605. Marketing management (incl. strategy and customer relations)
- 350606. Marketing research methodology
Professional Membership
Professional Membership | Year |
---|---|
Anne-Marie is a member of the Australian and New Zealand Marketing Academy and the American Marketing Association |
BCom
Pretoria
1984
MCom
Pretoria
2001
PhD
USQ
2015
Current Supervisions
Research Title | Supervisor Type | Level of Study | Commenced |
---|---|---|---|
Understanding factors influencing Chinese students¿ intentions to study in Australia in a post-pandemic era | Associate Supervisor | Doctoral | 2024 |
The Changing Dynamics of Retail Marketing Mix in the Present-Day Scenario and Analysing the Major Confronts of Retail Marketers for Various Customers All Across the Globe | Principal Supervisor | Doctoral | 2023 |
The Impact of Social Media Influencers upon Small and Medium Enterprises: The Case of the Decorative Cosmetic Industry | Associate Supervisor | Doctoral | 2021 |
The Impact of Real-Time Ridesharing on the Sustainability of Regional Tourism Destinations in Australia | Associate Supervisor | Doctoral | 2021 |
Role of CSR on British Columbias Small Business | Principal Supervisor | Doctoral | 2021 |
Values, Satisfaction and Loyalty in tourism: Perspectives of Individuals with ASD and their Caregivers | Principal Supervisor | Doctoral | 2019 |
The role of design thinking and marketing strategies in implementing business ethics programs for social enterprises: Implications for Canadian and Australian Practitioners | Associate Supervisor | Doctoral | 2018 |
Completed Supervisions
Research Title | Supervisor Type | Level of Study | Completed |
---|---|---|---|
Luxury consumer value in the global property market | Associate Supervisor | Doctoral | 2023 |
Business Acumen Challenges Facing Nursing Leaders | Principal Supervisor | Doctoral | 2022 |
LUXURY BRAND PURCHASING INTENTIONS OF IMMIGRANTS IN THE AUSTRALIAN CONTEXT | Principal Supervisor | Doctoral | 2022 |
CONSUMERS¿ TRUST AND COGNITIVE ABSORPTION ON BEHAVIOURAL INTENTIONS TO REUSE RECOMMENDER SYSTEMS | Principal Supervisor | Doctoral | 2022 |
Drivers and Challenges for the Adoption of Blockchain Technology in Agricultural Supply Chains | Principal Supervisor | Doctoral | 2022 |
Investigating website features quality using three online techniques on the lead generation website - a case study | Principal Supervisor | Doctoral | 2021 |
The Effects of the mobile tourism website quality on customer intention to reuse and recommend | Principal Supervisor | Doctoral | 2020 |