3506. Marketing
| Title | 3506. Marketing |
|---|---|
| Parent | 35. Commerce, Management, Tourism and Services |
Latest research outputs
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Price dynamics and quality collaborations: a game theory exploration of cooperative advertising and contract design in manufacturer–retailer supply chains
Taheri-Moghaddam, Alireza, Taleizadeh, Ata Allah and Thaichon, Park. 2025. "Price dynamics and quality collaborations: a game theory exploration of cooperative advertising and contract design in manufacturer–retailer supply chains." Journal of Revenue and Pricing Management. 24 (1), pp. 80-98. https://doi.org/10.1057/s41272-024-00517-2Article
Continuous Purchase Intention of Organic Personal Care Products: Evidence from India
Halan, Deepak, Aashish, Kumar and Thaichon, Park. 2025. "Continuous Purchase Intention of Organic Personal Care Products: Evidence from India." Journal of International Consumer Marketing. 37 (1), pp. 23-40. https://doi.org/10.1080/08961530.2024.2348641Article
Price optimization for manufacturers in a competitive retail market: imported products and online crowdfunding option
Parvasi, Seyed Parsa, Taleizadeh, Ata Allah and Thaichon, Park. 2025. "Price optimization for manufacturers in a competitive retail market: imported products and online crowdfunding option." Journal of Revenue and Pricing Management. 24 (1), pp. 12-19. https://doi.org/10.1057/s41272-023-00471-5Article
Interrelation between sustainable dynamic capabilities, corporate sustainability, and sustained competitive advantage
Bari, Nadeem, Chimhundu, Ranga and Chan, Ka Ching. 2024. "Interrelation between sustainable dynamic capabilities, corporate sustainability, and sustained competitive advantage." Sustainability. 16 (7), p. 2864. https://doi.org/10.3390/su16072864Article
The Role of Marketing Agility During Deep Uncertainty in Community Pharmacies
Eckstein, Gary. 2024. The Role of Marketing Agility During Deep Uncertainty in Community Pharmacies. PhD by Publication Doctor of Philosophy. University of Southern Queensland. https://doi.org/10.26192/zwq68PhD by Publication
An investigation of factors influencing ridesharing services and their impact on tourism destination traffic: P-SERVQUAL 4.0 as a measure of service quality
Jayasooriya, Vajira. 2024. An investigation of factors influencing ridesharing services and their impact on tourism destination traffic: P-SERVQUAL 4.0 as a measure of service quality. Doctorate other than PhD Doctor of Business Administration. University of Southern Queensland. https://doi.org/10.26192/zv5x8Doctorate other than PhD
Simplifying Sentiment Analysis on Social Media: A Step-by-Step Approach
Chau, Xuan Truong Du, Nguyen, Thanh Toan, Jo, Jun, Quach, Sara, Ngo, Liem Viet, Pham, Hien and Thaichon, Park. 2024. "Simplifying Sentiment Analysis on Social Media: A Step-by-Step Approach." Australasian Marketing Journal. 32 (4), pp. 367-380. https://doi.org/10.1177/14413582231217126Article
Price optimization in supply chain agreements: a comparative analysis of buyback and put option contracts for inventory risk management
Farzadmehr, Mehran, Taleizadeh, Ata Allah and Thaichon, Park. 2024. "Price optimization in supply chain agreements: a comparative analysis of buyback and put option contracts for inventory risk management." Journal of Revenue and Pricing Management. https://doi.org/10.1057/s41272-024-00500-xArticle
Service-dominant logic and customer engagement based value proposition framework in peer-to-peer accommodation: A two-study approach
Ashaduzzaman, Md, Thaichon, Park, Weaven, Scott, Jebarajakirthy, Charles, Ross, Mitchell, Maseeh, Haroon Iqbal and Hoque, Imranul. 2024. "Service-dominant logic and customer engagement based value proposition framework in peer-to-peer accommodation: A two-study approach." Journal of Consumer Behaviour: an international research review. 23 (6), pp. 3232-3252. https://doi.org/10.1002/cb.2399Article
Personal Values and Sustainable Consumerism: Performance Trends, Intellectual Structure, and Future Research Fronts
Khan, Fateh Mohd, Uddin, S. M. Fatah, Anas, Mohammad, Kautish, Pradeep and Thaichon, Park. 2024. "Personal Values and Sustainable Consumerism: Performance Trends, Intellectual Structure, and Future Research Fronts ." Journal of Consumer Behaviour: an international research review. https://doi.org/10.1002/cb.2436Article
National brands versus store brands: retailer fight against national brands to improve store brands via a dynamic discount pricing strategy
Yahyavi, Dawood, Taleizadeh, Ata Allah and Thaichon, Park. 2024. "National brands versus store brands: retailer fight against national brands to improve store brands via a dynamic discount pricing strategy." Operational Research: An International Journal. 24 (4). https://doi.org/10.1007/s12351-024-00850-9Article
Using the theory of planned behavior to examine the environmental behavior of roadrunners in Taiwan
Pai, Chih‑Jui, LePage, Ben A., Ng, Eric and Fang, Wei‑Ta. 2024. "Using the theory of planned behavior to examine the environmental behavior of roadrunners in Taiwan." Discover Sustainability. 5. https://doi.org/10.1007/s43621-024-00731-3Article
Social Media Usage Patterns: A Comparative Qualitative Study of Three Ethnic Groups
Abdalla, Ahmed Amr Abdelsamia. 2024. Social Media Usage Patterns: A Comparative Qualitative Study of Three Ethnic Groups. PhD Thesis Doctor of Philosophy . University of Southern Queensland. https://doi.org/10.26192/zqv36PhD Thesis
Optimizing online selling through an online-to-offline platform: strategic ramifications for local n stores
Taleizadeh, Ata Allah, Darabi, Ebrahim Salehi and Thaichon, Park. 2024. "Optimizing online selling through an online-to-offline platform: strategic ramifications for local n stores." Journal of Revenue and Pricing Management. 23 (6), pp. 554-574. https://doi.org/10.1057/s41272-023-00448-4Article
Marketing agility during deep uncertainty using a sensemaking perspective: the performance influence of digitization and government intervention in retail healthcare
Eckstein, Gary, Shrestha, Anup and Russo, Fiona. 2024. "Marketing agility during deep uncertainty using a sensemaking perspective: the performance influence of digitization and government intervention in retail healthcare." Asia Pacific Journal of Marketing and Logistics. https://doi.org/10.1108/APJML-07-2024-0991Article
A Journey From Customer Acquisition to Retention: An Integrative Model for Guiding Future Gaming Marketing Research
Tuguinay, Jovanie, Prentice, Catherine, Moyle, Brent, Vada, Sera and Weaven, Scott. 2024. "A Journey From Customer Acquisition to Retention: An Integrative Model for Guiding Future Gaming Marketing Research." Cornell Hospitality Quarterly: hospitality leadership through learning. 65 (3), pp. 335-353. https://doi.org/10.1177/19389655231214718Article
Access mode of consumption and psychological ownership: exploring the role of self-product connection
Tan, Ser Zian, Tjiptono, Fandy, Yang, Lin, Bandyopadhyay, Argho and Thaichon, Park. 2024. "Access mode of consumption and psychological ownership: exploring the role of self-product connection." Asia Pacific Journal of Marketing and Logistics. https://doi.org/10.1108/APJML-04-2024-0515Article
Using Social Media Analytics to Understand the Impact of Government Intervention on Consumer Behaviour During a Pandemic
Quach, Sara, Zuo, Alec, Thaichon, Park, Roberts, Robin and Tang, Wenzhu. 2024. "Using Social Media Analytics to Understand the Impact of Government Intervention on Consumer Behaviour During a Pandemic." Australasian Marketing Journal. https://doi.org/10.1177/14413582241267329Article
Exploring the differential effects of consumer brand attitude persuasion for printed advertisements in luxury and nonluxury brands
Jayawardena, Nirma Sadamali, Quach, Sara, Bandyopadhyay, Chinmoy and Thaichon, Park. 2024. "Exploring the differential effects of consumer brand attitude persuasion for printed advertisements in luxury and nonluxury brands." Asia Pacific Journal of Marketing and Logistics. 36 (9), pp. 2155-2176. https://doi.org/10.1108/APJML-12-2022-1022Article
Determinants of Blockchain Technology Adoption in the Australian Agricultural Supply Chain: A Systematic Literature Review
Gandhi Maniam, Peter Sasitharan, Acharya, Nirmal, Sassenberg, Anne-Marie and Soar, Jeffrey. 2024. "Determinants of Blockchain Technology Adoption in the Australian Agricultural Supply Chain: A Systematic Literature Review." Sustainability. 16 (13). https://doi.org/10.3390/su16135806Article
Fostering Women’s Empowerment in Europe: Case Studies of Innovation in AI, Blockchain, and the Metaverse
Pritiprada, Prashasti, Satpathy, Ipseeta, Patnaik, B.C.M. and Thaichon, Park. 2024. "Fostering Women’s Empowerment in Europe: Case Studies of Innovation in AI, Blockchain, and the Metaverse." Thaichon, Park, Dutta, Pushan Kumar, Chelliah, Pethuru Raj and Gupta, Sachin (ed.) Technology and Luxury Hospitality: AI, Blockchain and the Metaverse. United Kingdom. Routledge. pp. 80-92Edited book (chapter)
Exploring the Role of Artificial Intelligence for Luxury Hotel Brands: A Case Study in Europe
Mishra, Udgam, Jayawardena, Nirma Sadamali and Thaichon, Park. 2024. "Exploring the Role of Artificial Intelligence for Luxury Hotel Brands: A Case Study in Europe." Thaichon, Park, Dutta, Pushan Kumar, Chelliah, Pethuru Raj and Gupta, Sachin (ed.) Technology and Luxury Hospitality: AI, Blockchain and the Metaverse. United Kingdom. Routledge. pp. 278-294Edited book (chapter)
Technology and Luxury Hospitality: AI, Blockchain and the Metaverse
Thaichon, Park, Dutta, Pushan Kumar, Chelliah, Pethuru Raj and Gupta, Sachin. Thaichon, Park, Dutta, Pushan Kumar, Chelliah, Pethuru Raj and Gupta, Sachin (ed.) 2024. Technology and Luxury Hospitality: AI, Blockchain and the Metaverse. United Kingdom. Taylor & Francis.Edited book
How do consumers evaluate sponsorship in the aftermath of sport celebrity scandals? Uncovering evidence on social media data mining
Sassenberg, Anne-Marie and Sassenberg, Cindy. 2024. "How do consumers evaluate sponsorship in the aftermath of sport celebrity scandals? Uncovering evidence on social media data mining." International Journal of Sports Marketing and Sponsorship. 25 (5), pp. 1044-1058. https://doi.org/10.1108/IJSMS-09-2023-0200Article
Identifying the influence of obsolescence risk and health beliefs in fitness wearable healthcare technology
Rana, Avinash, Soodan, Vishal, Kumar, Ashwani, Jayawardena, Nirma Sadamali, Thaichon, Park, Gupta, Kamal and Rana, Nripendra P.. 2024. "Identifying the influence of obsolescence risk and health beliefs in fitness wearable healthcare technology." Journal of Global Scholars of Marketing Science: Bridging Asia and the World (Quanqiu Yingxiao Kexue Yanjiuyuan Xuebao). 34 (3), pp. 366-392. https://doi.org/10.1080/21639159.2024.2326496Article
The power of flattery: Enhancing prosocial behavior through virtual influencers
Quach, Sara, Cheah, Isaac and Thaichon, Park. 2024. "The power of flattery: Enhancing prosocial behavior through virtual influencers." Psychology and Marketing. 41 (7), pp. 1629-1648. https://doi.org/10.1002/mar.22001Article
Firm engagement: Scale development and verification
Han, Xiaoyun, Zheng, Yundan, Prentice, Catherine and Chen, Shuping. 2024. "Firm engagement: Scale development and verification." Journal of Retailing and Consumer Services. 80. https://doi.org/10.1016/j.jretconser.2024.103902Article
Examining the moderating effects of shopping orientation, product knowledge and involvement on the effectiveness of Virtual Reality (VR) retail environment
Zhang, Yunen, Shao, Wei, Quach, Sara, Thaichon, Park and Li, Qianmin. 2024. "Examining the moderating effects of shopping orientation, product knowledge and involvement on the effectiveness of Virtual Reality (VR) retail environment." Journal of Retailing and Consumer Services. 78. https://doi.org/10.1016/j.jretconser.2024.103713Article
Shaping destination marketing with norms and personality
Wasaya, Allah, Prentice, Catherine and Hsiao, Aaron. 2024. "Shaping destination marketing with norms and personality." Journal of Retailing and Consumer Services. 77. https://doi.org/10.1016/j.jretconser.2023.103643Article
Fact or fake: information, misinformation and disinformation via social media
Lim, Xin-Jean, Quach, Sara, Thaichon, Park, Cheah, Jun-Hwa and Ting, Hiram. 2024. "Fact or fake: information, misinformation and disinformation via social media." Journal of Strategic Marketing. 32 (5), pp. 659-664. https://doi.org/10.1080/0965254X.2024.2306558Article
Identifying factors influencing purchase intention of sustainable luxury retailing products
Lavuri, Rambabu, Kaul, Dimple, Mohan, Geetha, Jayawardena, Nirma Sadamali and Thaichon, Park. 2024. "Identifying factors influencing purchase intention of sustainable luxury retailing products." International Journal of Retail and Distribution Management. 52 (2). https://doi.org/10.1108/IJRDM-05-2023-0310Article
Impact of Online Reviews on Online Hotel Booking Intentions
Lien, Ching-Yu, Li, Raci, Lo, Huey-Hsi and Ng, Eric. 2024. "Impact of Online Reviews on Online Hotel Booking Intentions." IEEE International Conference on Industrial Engineering and Engineering Management (IEEM 2023). Singapore 18 - 21 Dec 2023 United States. IEEE (Institute of Electrical and Electronics Engineers). https://doi.org/10.1109/IEEM58616.2023.10406428Paper
Norms and consumer behaviors in tourism: a systematic literature review
Wasaya, Allah, Prentice, Catherine and Hsiao, Aaron. 2024. "Norms and consumer behaviors in tourism: a systematic literature review." Tourism Review. 79 (4), pp. 923-938. https://doi.org/10.1108/TR-03-2023-0151Article
Exploring the Role of Omnichannel Retailing Technologies: Future Research Directions
Thaichon, Park, Quach, Sara, Barari, Mojtaba and Nguyen, Mai. 2024. "Exploring the Role of Omnichannel Retailing Technologies: Future Research Directions." Australasian Marketing Journal. 32 (2), pp. 162-177. https://doi.org/10.1177/14413582231167664Article
Assessment of Factors Contributing to Consumer Attitudes and Preferences toward Chantenay Carrots using the CHAID Model
Rezazade, Faeze and Summers, Jane. 2024. "Assessment of Factors Contributing to Consumer Attitudes and Preferences toward Chantenay Carrots using the CHAID Model." Journal of International Food and Agribusiness Marketing. 36 (3), pp. 527-549. https://doi.org/10.1080/08974438.2023.2175097Article
The effects of team diversity on promoting sustainable luxury products
Quach, Sara, Septianto, Felix, Thaichon, Park and Sung, Billy. 2024. "The effects of team diversity on promoting sustainable luxury products." Asia Pacific Journal of Marketing and Logistics. 36 (9), pp. 2082-2103. https://doi.org/10.1108/APJML-12-2022-1064Article
Environmental values and sustainability: Mediating role of nature connectedness, and love for nature toward vegan food consumption
Kautish, Pradeep, Thaichon, Park and Soni, Pavleen. 2024. "Environmental values and sustainability: Mediating role of nature connectedness, and love for nature toward vegan food consumption." Journal of Consumer Behaviour: an international research review. 23 (3), pp. 1130-1145. https://doi.org/10.1002/cb.2267Article
“Regions” as brands: an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho, Hall, John, Wong, Ho Yin, Lockshin, Larry, Zhang, Yunen and Thaichon, Park. 2024. "“Regions” as brands: an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect." Asia Pacific Journal of Marketing and Logistics. 36 (2), pp. 457-479. https://doi.org/10.1108/APJML-03-2023-0196Article
Intend to use green energy?
Ahmed, Al Sadat Ibne, Chimhundu, Ranga, Zhou, Joe and Sultan, Md Parves. 2023. "Intend to use green energy?" 2023 AMA Winter Academic Conference. United States 10 - 12 Feb 2023 United States.Paper
Do socio-psychological factors contribute to the use of green energy and climate change mitigation in the residential sector?
Ahmed, Al Sadat Ibne, Chimhundu, Ranga, Zhou, Joe and Sultan, Md Parves. 2023. "Do socio-psychological factors contribute to the use of green energy and climate change mitigation in the residential sector?" 2023 AMA Winter Academic Conference. United States 10 - 12 Feb 2023 United States.Paper