3506. Marketing
| Title | 3506. Marketing |
|---|---|
| Parent | 35. Commerce, Management, Tourism and Services |
Latest research outputs
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Quick-commerce: green initiatives on customer brand engagement
Lavuri, Rambabu, Kokatnur, Shilpa and Thaichon, Park. 2024. "Quick-commerce: green initiatives on customer brand engagement." Asia Pacific Journal of Marketing and Logistics. https://doi.org/10.1108/APJML-05-2023-0396Article
“Regions” as brands: an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho, Hall, John, Wong, Ho Yin, Lockshin, Larry, Zhang, Yunen and Thaichon, Park. 2024. "“Regions” as brands: an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect." Asia Pacific Journal of Marketing and Logistics. 36 (2), pp. 457-479. https://doi.org/10.1108/APJML-03-2023-0196Article
Intrinsic motivations affecting millennial mobile impulsive shopping in emerging markets during the COVID-19 pandemic
Lavuri, Rambabu, Kaur, Jaspreet and Thaichon, Park. 2023. "Intrinsic motivations affecting millennial mobile impulsive shopping in emerging markets during the COVID-19 pandemic." Asia Pacific Journal of Marketing and Logistics. https://doi.org/10.1108/APJML-06-2022-0517Article
What motivates consumers to be in line with online shopping?: a systematic literature review and discussion of future research perspectives
Srivastava, Abhinav and Thaichon, Park. 2023. "What motivates consumers to be in line with online shopping?: a systematic literature review and discussion of future research perspectives." Asia Pacific Journal of Marketing and Logistics. 35 (3), pp. 687-725. https://doi.org/10.1108/APJML-10-2021-0777Article
Relationship outcomes following a service failure: the role of agent likability
Radu, Alexandru, Quach, Sara, Thaichon, Park, Surachartkumtonkun, Jiraporn and Weaven, Scott. 2023. "Relationship outcomes following a service failure: the role of agent likability ." Asia Pacific Journal of Marketing and Logistics. 35 (2), pp. 364-379. https://doi.org/10.1108/APJML-07-2021-0510Article
Do socio-psychological factors contribute to the use of green energy and climate change mitigation in the residential sector?
Ahmed, Al Sadat Ibne, Chimhundu, Ranga, Zhou, Joe and Sultan, Md Parves. 2023. "Do socio-psychological factors contribute to the use of green energy and climate change mitigation in the residential sector?" 2023 AMA Winter Academic Conference. United States 10 - 12 Feb 2023 United States.Paper
Price promotion in omnichannel retailing: how much is too much?
Quach, Sara, Barari, Mojtaba, Thaichon, Park and Moudry, Dann Vit. 2023. "Price promotion in omnichannel retailing: how much is too much? " Asia Pacific Journal of Marketing and Logistics. 35 (1), pp. 198-213. https://doi.org/10.1108/APJML-07-2021-0475Article
Enhancing the adoption of temperature monitoring technologies: the case study of selected Australian vegetable supply
Habib, Moudassir. 2023. Enhancing the adoption of temperature monitoring technologies: the case study of selected Australian vegetable supply. PhD Thesis Doctor of Philosophy . University of Southern Queensland. https://doi.org/10.26192/z621zPhD Thesis
Marketing and recruitment strategies used by regional Australian universities in Thailand: a mixed methods study investigating their influence on Thai students’ decision to enrol
Chin, Daniel. 2023. Marketing and recruitment strategies used by regional Australian universities in Thailand: a mixed methods study investigating their influence on Thai students’ decision to enrol. PhD by Publication Doctor of Philosophy. University of Southern Queensland. https://doi.org/10.26192/z61zxPhD by Publication
Impact of online marketing activities on consumers' online purchase intentions in the Australian retail sector
Hussain, Syed Ibrar. 2023. Impact of online marketing activities on consumers' online purchase intentions in the Australian retail sector. PhD Thesis Doctor of Philosophy. University of Southern Queensland. https://doi.org/10.26192/z3vy6PhD Thesis
Investigating dynamic capabilities for sustainability-driven competitive advantage
Bari, Nadeem. 2023. Investigating dynamic capabilities for sustainability-driven competitive advantage. Doctorate other than PhD Doctor of Business Administration. University of Southern Queensland. https://doi.org/10.26192/z3vx9Doctorate other than PhD
Marketing agility in volatile, uncertain, complex and ambiguous (VUCA) contexts: a systematic literature review and future research agenda
Eckstein, Gary, Shrestha, Anup, Sassenberg, Anne-Marie and Dwivedi, Yogesh K.. 2023. "Marketing agility in volatile, uncertain, complex and ambiguous (VUCA) contexts: a systematic literature review and future research agenda." Management Review Quarterly. https://doi.org/10.1007/s11301-023-00382-0Article
Influence of Landscape Preference and Place Attachment on Responsible Environmental Behavior — A Study of Taipei’s Guandu Nature Park Wetlands, Taiwan
Wu, Szu-Ju, Ng, Eric, Lin, Kai-Bo, Cheng, Yi-Hsin, LePage, Ben A. and Fang, Wei-Ta. 2023. "Influence of Landscape Preference and Place Attachment on Responsible Environmental Behavior — A Study of Taipei’s Guandu Nature Park Wetlands, Taiwan." Land. 12 (11). https://doi.org/10.3390/land12112036Article
Information Dissemination During the COVID-19 Outbreak Among the Students at the Tertiary Level in Bangladesh
Rahman, Syed Mahbubur, Mamoon, Mahreen, Haque, Afdalin Bin, Abedin, Md. Joynal, Haque, Rezwanul, Nahar, Rezbin, Uddin, Md. Nasir and Islam, Md. Shamimul. 2023. "Information Dissemination During the COVID-19 Outbreak Among the Students at the Tertiary Level in Bangladesh." Sultan, Parves (ed.) Innovation, Leadership and Governance in Higher Education: Perspectives on the Covid-19 Recovery Strategies. Singapore. Springer. pp. 335-349Edited book (chapter)
Sustainable plant-based dietary supply chain design to reduce malnutrition in deprived areas
Heidari, Shima Yekkehbash, Taleizadeh, Ata Allah and Thaichon, Park. 2023. "Sustainable plant-based dietary supply chain design to reduce malnutrition in deprived areas." Computers and Industrial Engineering. 181. https://doi.org/10.1016/j.cie.2023.109234Article
Norms and consumer behaviors in tourism: a systematic literature review
Wasaya, Allah, Prentice, Catherine and Hsiao, Aaron. 2023. "Norms and consumer behaviors in tourism: a systematic literature review." Tourism Review. https://doi.org/10.1108/TR-03-2023-0151Article
Assessment of Factors Contributing to Consumer Attitudes and Preferences toward Chantenay Carrots using the CHAID Model
Rezazade, Faeze and Summers, Jane. 2023. "Assessment of Factors Contributing to Consumer Attitudes and Preferences toward Chantenay Carrots using the CHAID Model." Journal of International Food and Agribusiness Marketing. https://doi.org/10.1080/08974438.2023.2175097Article
The effects of team diversity on promoting sustainable luxury products
Quach, Sara, Septianto, Felix, Thaichon, Parl and Sung, Billy. 2023. "The effects of team diversity on promoting sustainable luxury products." Asia Pacific Journal of Marketing and Logistics. https://doi.org/10.1108/APJML-12-2022-1064Article
Chatbots in frontline services and customer experience: An anthropomorphism perspective
Nguyen, Mai, Ferm, Lars-Erik Casper, Quach, Sara, Pontes, Nicolas and Thaichon, Park. 2023. "Chatbots in frontline services and customer experience: An anthropomorphism perspective." Psychology and Marketing. 40 (11), pp. 2201-2225. https://doi.org/10.1002/mar.21882Article
Do extrinsic factors encourage shoppers’ compulsive buying? Store environment and product characteristics
Lavuri, Rambabu and Thaichon, Park. 2023. "Do extrinsic factors encourage shoppers’ compulsive buying? Store environment and product characteristics." Marketing Intelligence and Planning. 41 (6), pp. 722-740. https://doi.org/10.1108/MIP-03-2023-0097Article
Brand competitiveness antecedents: The interaction effects of marketing and R&D expenditure
Koshksaray, Amir Abedini, Quach, Sara, Trinh, Giang, Keivani, Somayeh Bahoush and Thaichon, Park. 2023. "Brand competitiveness antecedents: The interaction effects of marketing and R&D expenditure." Journal of Retailing and Consumer Services. 75. https://doi.org/10.1016/j.jretconser.2023.103532Article
Environmental values and sustainability: Mediating role of nature connectedness, and love for nature toward vegan food consumption
Kautish, Pradeep, Thaichon, Park and Soni, Pavleen. 2023. "Environmental values and sustainability: Mediating role of nature connectedness, and love for nature toward vegan food consumption." Journal of Consumer Behaviour: an international research review. https://doi.org/10.1002/cb.2267Article
Organisational and regulatory strategies to combat false news circulation on social media
Jayawardena, Nirma Sadamali, Quach, Sara, Thaichon, Park, Ross, Mitchell, Weaven, Scott and Behl, Abhishek. 2023. "Organisational and regulatory strategies to combat false news circulation on social media." Journal of Strategic Marketing. https://doi.org/10.1080/0965254X.2023.2253815Article
I think, therefore I ignore: a study on disinformation’s credibility perceptions and sharing intentions over social media
Ferm, Lars-Erik Casper and Thaichon, Park. 2023. "I think, therefore I ignore: a study on disinformation’s credibility perceptions and sharing intentions over social media." Journal of Strategic Marketing. https://doi.org/10.1080/0965254X.2023.2253819Article
Consumers’ Behavioural Intentions to Reuse Recommender Systems: Assessing the Effects of Trust Propensity, Trusting Beliefs and Perceived Usefulness.
Acharya, Nirmal, Sassenberg, Anne-Marie and Soar, Jeffrey. 2023. "Consumers’ Behavioural Intentions to Reuse Recommender Systems: Assessing the Effects of Trust Propensity, Trusting Beliefs and Perceived Usefulness." Journal of Theoretical and Applied Electronic Commerce Research. 18 (1), pp. 55-78. https://doi.org/10.3390/jtaer18010004Article
An exploratory study of the deepest values underlying the purchase of a property in a master-planned luxury branded estate in southeast Queensland
den Braber, Johannis Christiaan. 2023. An exploratory study of the deepest values underlying the purchase of a property in a master-planned luxury branded estate in southeast Queensland. PhD Thesis Doctor of Philosophy. University of Southern Queensland. https://doi.org/10.26192/z014vPhD Thesis
The impact of technological innovation on marketing: individuals, organizations and environment: a systematic review
Ali, Omar, Osmanaj, Valmira, Alryalat, Mohammad, Chimhundu, Ranga and Dwivedi, Yogesh K.. 2023. "The impact of technological innovation on marketing: individuals, organizations and environment: a systematic review." Economic Research. 26 (3). https://doi.org/10.1080/1331677X.2023.2210661Article
Effects of Social Media Marketing on Consumer Purchase Intention in the Retail Sector of Australia
Hussain, Syed Ibrar and Chimhundu, Ranga. 2023. "Effects of Social Media Marketing on Consumer Purchase Intention in the Retail Sector of Australia." Journal of Business and Management Studies. 5 (1), pp. 69-88. https://doi.org/10.32996/jbms.2023.5.1.8Article
Effects on Consumer Purchase Intentions through Online Marketing Activities: Evidence from Australian Retail Sector Consumers
Hussain, Syed Ibrar and Chimhundu, Ranga. 2023. "Effects on Consumer Purchase Intentions through Online Marketing Activities: Evidence from Australian Retail Sector Consumers." International Journal of Arts and Humanities Studies. 3 (1), pp. 16-25. https://doi.org/10.32996/Ijahs.2023.3.1.3Article
Investigating the impact of customer-based brand equity on customer satisfaction and brand loyalty in the online shopping goods retail industry in Australia
Khurram, Sana. 2023. Investigating the impact of customer-based brand equity on customer satisfaction and brand loyalty in the online shopping goods retail industry in Australia. Masters Thesis Master of Business Research. University of Southern Queensland. https://doi.org/10.26192/yyw24Masters Thesis
Doing more with less: An integrative literature review on responsible consumption behaviour
Nangia, Priya, Bansal, Sanchita and Thaichon, Park. 2023. "Doing more with less: An integrative literature review on responsible consumption behaviour ." Journal of Consumer Behaviour: an international research review. 23 (1), pp. 141-155. https://doi.org/10.1002/cb.2163Article
Ethnicity in advertising and millennials: the role of social identity and social distinctiveness
Shao, Wei, Zhang, Yunen, Cheng, Anni, Quach, Sara and Thaichon, Park. 2023. "Ethnicity in advertising and millennials: the role of social identity and social distinctiveness ." International Journal of Advertising. 42 (8), pp. 1377-1418. https://doi.org/10.1080/02650487.2023.2172663Article
Towards a Review-Analytics-as-a-Service (RAaaS) Framework for SMEs: A Case Study on Review Fraud Detection and Understanding
Chau, Xuan Truong Du, Nguyen, Thanh Toan, Tran, Vinh Khiem, Quach, Sara, Thaichon, Park, Jo, Jun, Vo, Bay, Tran, Quang Dieu and Nguyen, Quoc Viet Hung. 2024. "Towards a Review-Analytics-as-a-Service (RAaaS) Framework for SMEs: A Case Study on Review Fraud Detection and Understanding ." Australasian Marketing Journal. 32 (1), pp. 76-90. https://doi.org/10.1177/14413582221146004Article
The effect of environmental corporate social responsibility on customer retention: A mixed methods study on the mediating effect of customer behaviour
Worthington, Samantha L. 2023. The effect of environmental corporate social responsibility on customer retention: A mixed methods study on the mediating effect of customer behaviour. PhD Thesis Doctor of Philosophy. University of Southern Queensland. https://doi.org/10.26192/wq878PhD Thesis
Intend to use Green Energy?
Ahmed, Al Sadat Ibne, Chimhundu, Ranga, Zhou, Joe and Sultan, Md Parves. 2023. "Intend to use Green Energy?" 2023 AMA Winter Academic Conference. United States 10 - 12 Feb 2023 United States.Paper
Factors contributing towards the intention to purchase green energy
Ahmed, Al Sadat Ibne, Chimhundu, Ranga, Zhou, Joe and Sultan, Md Parves. 2023. "Factors contributing towards the intention to purchase green energy." 2023 AMA Winter Academic Conference. United States 10 - 12 Feb 2023 United States.Paper
Identifying food fraud vulnerability factors in food fraud incidents – a review of global incidents 2000–2018
Rezazade, Faeze, Summers, Jane and Teik, Derek Ong Lai. 2021. "Identifying food fraud vulnerability factors in food fraud incidents – a review of global incidents 2000–2018." British Food Journal. https://doi.org/10.1108/BFJ-02-2021-0140Article
The Influence of Web Design on Customer Engagement with an Online Travel Agency
Dominique-Ferreira, Sergio, Viana, Marta, Prentice, Catherine and Martins, Nuno. 2022. "The Influence of Web Design on Customer Engagement with an Online Travel Agency." Abreu, Antonio, Liberato, Dalia and Ojeda, Juan Carlos Garcia (ed.) 2021 International Conference on Tourism, Technology and Systems (ICOTTS 21). Cartagena de Indias, Colombia 04 - 06 Nov 2021 Singapore. https://doi.org/10.1007/978-981-19-1040-1_28Paper
Forecasting Advertisement Effectiveness: Neuroscience and Data Envelopment Analysis
Hamelin, Nicolas, Al-Shihabi, Sameh, Quach, Sara and Thaichon, Park. 2022. "Forecasting Advertisement Effectiveness: Neuroscience and Data Envelopment Analysis ." Australasian Marketing Journal. 30 (4), pp. 313-330. https://doi.org/10.1177/18393349211005061Article
Digital technologies: tensions in privacy and data
Quach, Sara, Thaichon, Park, Martin, Kelly D., Weaven, Scott and Palmatier, Robert W.. 2022. "Digital technologies: tensions in privacy and data ." Journal of the Academy of Marketing Science. 50 (6), pp. 1299-1323. https://doi.org/10.1007/s11747-022-00845-yArticle