3506. Marketing
| Title | 3506. Marketing |
|---|---|
| Parent | 35. Commerce, Management, Tourism and Services |
Latest research outputs
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Doing more with less: An integrative literature review on responsible consumption behaviour
Nangia, Priya, Bansal, Sanchita and Thaichon, Park. 2023. "Doing more with less: An integrative literature review on responsible consumption behaviour ." Journal of Consumer Behaviour: an international research review. https://doi.org/10.1002/cb.2163Article
Intrinsic motivations affecting millennial mobile impulsive shopping in emerging markets during the COVID-19 pandemic
Lavuri, Rambabu, Kaur, Jaspreet and Thaichon, Park. 2023. "Intrinsic motivations affecting millennial mobile impulsive shopping in emerging markets during the COVID-19 pandemic." Asia Pacific Journal of Marketing and Logistics. https://doi.org/10.1108/APJML-06-2022-0517Article
What motivates consumers to be in line with online shopping?: a systematic literature review and discussion of future research perspectives
Srivastava, Abhinav and Thaichon, Park. 2023. "What motivates consumers to be in line with online shopping?: a systematic literature review and discussion of future research perspectives." Asia Pacific Journal of Marketing and Logistics. 35 (3), pp. 687-725. https://doi.org/10.1108/APJML-10-2021-0777Article
Towards a Review-Analytics-as-a-Service (RAaaS) Framework for SMEs: A Case Study on Review Fraud Detection and Understanding
Chau, Xuan Truong Du, Nguyen, Thanh Toan, Tran, Vinh Khiem, Quach, Sara, Thaichon, Park, Jo, Jun, Vo, Bay, Tran, Quang Dieu and Nguyen, Quoc Viet Hung. 2023. "Towards a Review-Analytics-as-a-Service (RAaaS) Framework for SMEs: A Case Study on Review Fraud Detection and Understanding ." Australasian Marketing Journal. https://doi.org/10.1177/14413582221146004Article
Relationship outcomes following a service failure: the role of agent likability
Radu, Alexandru, Quach, Sara, Thaichon, Park, Surachartkumtonkun, Jiraporn and Weaven, Scott. 2023. "Relationship outcomes following a service failure: the role of agent likability ." Asia Pacific Journal of Marketing and Logistics. 35 (2), pp. 364-379. https://doi.org/10.1108/APJML-07-2021-0510Article
Do socio-psychological factors contribute to the use of green energy and climate change mitigation in the residential sector?
Ahmed, Al Sadat Ibne, Chimhundu, Ranga, Zhou, Joe and Sultan, Md Parves. 2023. "Do socio-psychological factors contribute to the use of green energy and climate change mitigation in the residential sector?" 2023 AMA Winter Academic Conference. United States 10 - 12 Feb 2023 United States.Paper
Ethnicity in advertising and millennials: the role of social identity and social distinctiveness
Shao, Wei, Zhang, Yunen, Cheng, Anni, Quach, Sara and Thaichon, Park. 2023. "Ethnicity in advertising and millennials: the role of social identity and social distinctiveness ." International Journal of Advertising. https://doi.org/10.1080/02650487.2023.2172663Article
Price promotion in omnichannel retailing: how much is too much?
Quach, Sara, Barari, Mojtaba, Thaichon, Park and Moudry, Dann Vit. 2023. "Price promotion in omnichannel retailing: how much is too much? " Asia Pacific Journal of Marketing and Logistics. 35 (1), pp. 198-213. https://doi.org/10.1108/APJML-07-2021-0475Article
Marketing agility in volatile, uncertain, complex and ambiguous (VUCA) contexts: a systematic literature review and future research agenda
Eckstein, Gary, Shrestha, Anup, Sassenberg, Anne-Marie and Dwivedi, Yogesh K.. 2023. "Marketing agility in volatile, uncertain, complex and ambiguous (VUCA) contexts: a systematic literature review and future research agenda." Management Review Quarterly. https://doi.org/10.1007/s11301-023-00382-0Article
Influence of Landscape Preference and Place Attachment on Responsible Environmental Behavior — A Study of Taipei’s Guandu Nature Park Wetlands, Taiwan
Wu, Szu-Ju, Ng, Eric, Lin, Kai-Bo, Cheng, Yi-Hsin, LePage, Ben A. and Fang, Wei-Ta. 2023. "Influence of Landscape Preference and Place Attachment on Responsible Environmental Behavior — A Study of Taipei’s Guandu Nature Park Wetlands, Taiwan." Land. 12 (11). https://doi.org/10.3390/land12112036Article
Consumers’ Behavioural Intentions to Reuse Recommender Systems: Assessing the Effects of Trust Propensity, Trusting Beliefs and Perceived Usefulness.
Acharya, Nirmal, Sassenberg, Anne-Marie and Soar, Jeffrey. 2023. "Consumers’ Behavioural Intentions to Reuse Recommender Systems: Assessing the Effects of Trust Propensity, Trusting Beliefs and Perceived Usefulness." Journal of Theoretical and Applied Electronic Commerce Research. 18 (1), pp. 55-78. https://doi.org/10.3390/jtaer18010004Article
An exploratory study of the deepest values underlying the purchase of a property in a master-planned luxury branded estate in southeast Queensland
den Braber, Johannis Christiaan. 2023. An exploratory study of the deepest values underlying the purchase of a property in a master-planned luxury branded estate in southeast Queensland. PhD Thesis Doctor of Philosophy. University of Southern Queensland. https://doi.org/10.26192/z014vPhD Thesis
The impact of technological innovation on marketing: individuals, organizations and environment: a systematic review
Ali, Omar, Osmanaj, Valmira, Alryalat, Mohammad, Chimhundu, Ranga and Dwivedi, Yogesh K.. 2023. "The impact of technological innovation on marketing: individuals, organizations and environment: a systematic review." Economic Research. 26 (3). https://doi.org/10.1080/1331677X.2023.2210661Article
Effects of Social Media Marketing on Consumer Purchase Intention in the Retail Sector of Australia
Hussain, Syed Ibrar and Chimhundu, Ranga. 2023. "Effects of Social Media Marketing on Consumer Purchase Intention in the Retail Sector of Australia." Journal of Business and Management Studies. 5 (1), pp. 69-88. https://doi.org/10.32996/jbms.2023.5.1.8Article
Effects on Consumer Purchase Intentions through Online Marketing Activities: Evidence from Australian Retail Sector Consumers
Hussain, Syed Ibrar and Chimhundu, Ranga. 2023. "Effects on Consumer Purchase Intentions through Online Marketing Activities: Evidence from Australian Retail Sector Consumers." International Journal of Arts and Humanities Studies. 3 (1), pp. 16-25. https://doi.org/10.32996/Ijahs.2023.3.1.3Article
Investigating the impact of customer-based brand equity on customer satisfaction and brand loyalty in the online shopping goods retail industry in Australia
Khurram, Sana. 2023. Investigating the impact of customer-based brand equity on customer satisfaction and brand loyalty in the online shopping goods retail industry in Australia. Masters Thesis Master of Business Research. University of Southern Queensland. https://doi.org/10.26192/yyw24Masters Thesis
The effect of environmental corporate social responsibility on customer retention: A mixed methods study on the mediating effect of customer behaviour
Worthington, Samantha L. 2023. The effect of environmental corporate social responsibility on customer retention: A mixed methods study on the mediating effect of customer behaviour. PhD Thesis Doctor of Philosophy. University of Southern Queensland. https://doi.org/10.26192/wq878PhD Thesis
Intend to use Green Energy?
Ahmed, Al Sadat Ibne, Chimhundu, Ranga, Zhou, Joe and Sultan, Md Parves. 2023. "Intend to use Green Energy?" 2023 AMA Winter Academic Conference. United States 10 - 12 Feb 2023 United States.Paper
Factors contributing towards the intention to purchase green energy
Ahmed, Al Sadat Ibne, Chimhundu, Ranga, Zhou, Joe and Sultan, Md Parves. 2023. "Factors contributing towards the intention to purchase green energy." 2023 AMA Winter Academic Conference. United States 10 - 12 Feb 2023 United States.Paper
Identifying food fraud vulnerability factors in food fraud incidents – a review of global incidents 2000–2018
Rezazade, Faeze, Summers, Jane and Teik, Derek Ong Lai. 2021. "Identifying food fraud vulnerability factors in food fraud incidents – a review of global incidents 2000–2018." British Food Journal. https://doi.org/10.1108/BFJ-02-2021-0140Article
Marketing and recruitment strategies used by regional Australian universities in Thailand: a scoping review
Chin, Daniel, van der Laan, Luke and Surachartkumtonkun, Jiraporn. 2022. "Marketing and recruitment strategies used by regional Australian universities in Thailand: a scoping review." Journal of Marketing for Higher Education. https://doi.org/10.1080/08841241.2022.2149664Article
The Influence of Web Design on Customer Engagement with an Online Travel Agency
Dominique-Ferreira, Sergio, Viana, Marta, Prentice, Catherine and Martins, Nuno. 2022. "The Influence of Web Design on Customer Engagement with an Online Travel Agency." Abreu, Antonio, Liberato, Dalia and Ojeda, Juan Carlos Garcia (ed.) 2021 International Conference on Tourism, Technology and Systems (ICOTTS 21). Cartagena de Indias, Colombia 04 - 06 Nov 2021 Singapore. https://doi.org/10.1007/978-981-19-1040-1_28Paper
Forecasting Advertisement Effectiveness: Neuroscience and Data Envelopment Analysis
Hamelin, Nicolas, Al-Shihabi, Sameh, Quach, Sara and Thaichon, Park. 2022. "Forecasting Advertisement Effectiveness: Neuroscience and Data Envelopment Analysis ." Australasian Marketing Journal. 30 (4), pp. 313-330. https://doi.org/10.1177/18393349211005061Article
Digital technologies: tensions in privacy and data
Quach, Sara, Thaichon, Park, Martin, Kelly D., Weaven, Scott and Palmatier, Robert W.. 2022. "Digital technologies: tensions in privacy and data ." Journal of the Academy of Marketing Science. 50 (6), pp. 1299-1323. https://doi.org/10.1007/s11747-022-00845-yArticle
Effects of cognitive absorption on continuous use intention of AI-driven recommender systems in e-commerce
Acharya, Nirmal, Sassenberg, Anne-Marie and Soar, Jeffrey. 2023. "Effects of cognitive absorption on continuous use intention of AI-driven recommender systems in e-commerce." Foresight (Cambridge): the journal for future studies, strategic thinking and policy. 25 (2), pp. 194-208. https://doi.org/10.1108/FS-10-2021-0200Article
Digital Transformation in Real Estate Marketing: A Review
Rabby, Fazla, Chimhundu, Ranga and Hassan, Rumman. 2022. "Digital Transformation in Real Estate Marketing: A Review." Singh, Amandeep, Bansal, Rohit and Sharma, Sandhir (ed.) Big Data: A Road Map for Successful Digital Marketing. Germany. Walter de Gruyter. pp. 39-61Edited book (chapter)
The influence of travel companionships on memorable tourism experiences, well-being, and behavioural intentions
Vada, Sera, Prentice, Catherine, Filep, Sebastian and King, Brian. 2022. "The influence of travel companionships on memorable tourism experiences, well-being, and behavioural intentions." International Journal of Tourism Research. 24 (5), pp. 714-724. https://doi.org/10.1002/jtr.2533Article
Beliefs about the factors that motivate prosocial sentiments among people in the privileged class of Pakistan during the COVID-19 pandemic
Ahmed, Ahsan Mehmood, Rasool, Shahid, Prentice, Catherine and Ahmad, Muhammad Hissan. 2022. "Beliefs about the factors that motivate prosocial sentiments among people in the privileged class of Pakistan during the COVID-19 pandemic." Journal of Social Issues. 78 (3), pp. 717-736. https://doi.org/10.1111/josi.12506Article
Effects of atmosphere on emotions and consumer behaviour at wineries
Sassenberg, Anne-Marie, Sassenberg, Cindy, Sassenberg, Claudia and Heneghan, Maire. 2022. "Effects of atmosphere on emotions and consumer behaviour at wineries." International Journal of Wine Business Research. 34 (4), pp. 523-541. https://doi.org/10.1108/IJWBR-05-2021-0028Article
A holistic approach to food fraud vulnerability assessment
Rezazade, Faeze, Summers, Jane and Ong Lai Teik, Derek. 2022. "A holistic approach to food fraud vulnerability assessment." Food Control. 131, pp. 1-12. https://doi.org/10.1016/j.foodcont.2021.108440Article
Exploring the motives behind the purchase of western imported food products. A phenomenological study from a Muslim-dominated region
Bukhari, Syed Faheem Hasan, Woodside, Frances M., Hassan, Rumman, Hussain, Saima and Khurram, Sana. 2022. "Exploring the motives behind the purchase of western imported food products. A phenomenological study from a Muslim-dominated region." Journal of Islamic Marketing. 13 (2), pp. 481-507. https://doi.org/10.1108/JIMA-05-2020-0139Article
Novel products and advertising visuals: the mediating role of perceived luxuriousness on willingness to try clean meat products
Septianto, Felix, Quach, Sara, Thaichon, Park and Japutra, Arnold. 2022. "Novel products and advertising visuals: the mediating role of perceived luxuriousness on willingness to try clean meat products ." International Journal of Advertising. 42 (5), pp. 916-944. https://doi.org/10.1080/02650487.2022.2125183Article
Influencer marketing: sponsorship disclosure and value co-creation behaviour
Bu, Yi, Parkinson, J. and Thaichon, Park. 2022. "Influencer marketing: sponsorship disclosure and value co-creation behaviour ." Marketing Intelligence and Planning. 40 (7), pp. 854-870. https://doi.org/10.1108/MIP-09-2021-0310Article
A sustainable inventory system with price-sensitive demand and carbon emissions under partial trade credit and partial backordering
Taleizadeh, Ata Allah, Aliabadi, Leila and Thaichon, Park. 2022. "A sustainable inventory system with price-sensitive demand and carbon emissions under partial trade credit and partial backordering." Operational Research: An International Journal. 22 (4), pp. 4471-4516. https://doi.org/10.1007/s12351-021-00683-wArticle
Purchase intention of organic foods: are lifestyles of health and sustainability the reason for my purchase decision?
Kaur, Jagdeep, Lavuri, Rambabu, Thaichon, Park and Martin, Brett. 2022. "Purchase intention of organic foods: are lifestyles of health and sustainability the reason for my purchase decision? " Asia Pacific Journal of Marketing and Logistics. 35 (6), pp. 1532-1551. https://doi.org/10.1108/APJML-02-2022-0123Article
The influence of risk perception and brand image on airline passengers' travel behaviours
Prentice, Catherine and Manhas, Parikshat Singh. 2018. "The influence of risk perception and brand image on airline passengers' travel behaviours." 28th Annual Council for Australasian Tourism and Hospitality Education Conference (CAUTHE 2018). Newcastle, Australia 05 - 08 Feb 2018 Newcastle, Australia.Paper
Too old to Shop? A Comparative Analysis of the Engagement of Junior and Senior Customers in Social Commerce
Wang, Xuequn, Gewald, Heiko, Lin, Xiaolin and Prentice, Catherine. 2020. "Too old to Shop? A Comparative Analysis of the Engagement of Junior and Senior Customers in Social Commerce." 53rd Annual Hawaii International Conference on System Sciences (HICSS 2020). Maui, United States 07 - 10 Jan 2020 Maui, United States.Paper
Developing a digital platform based on a design and marketing approach
Dominique-Ferreira, Sergio, Viana, Marta and Prentice, Catherine. 2021. "Developing a digital platform based on a design and marketing approach." Rocha, Alvaro, Goncalves, Ramiro, Penalvo, Francisco Garcia and Martins, Jose (ed.) 16th Iberian Conference on Information Systems and Technologies (CISTI 2021). Chaves, Portugal 23 - 26 Jun 2021 United States. https://doi.org/10.23919/CISTI52073.2021.9476363Paper
Understanding Short-Term Rental Data Sources - A Variety of Second-Best Solutions
Pawlicz, Adam and Prentice, Catherine. 2021. "Understanding Short-Term Rental Data Sources - A Variety of Second-Best Solutions." Buhalis, Dimitrios, Ekiz, Erdogan, Gracan, Daniela, Ivanov, Stanislav, Kesar, Oliver, Nizic, Marinela Krstinic, Mihalic, Tanja and Rakic, Tijana (ed.) 6th International Scientific Conference: ToSEE - Tourism in Southern and Eastern Europe (2021). Opatija, Croatia 30 Jun - 02 Jul 2021 Opatija, Croatia.Paper
The divergent effects of neat food presentation on purchase likelihood: the moderating role of time-related positioning
Quach, Sara, Septianto, Felix and Thaichon, Park. 2022. "The divergent effects of neat food presentation on purchase likelihood: the moderating role of time-related positioning ." Asia Pacific Journal of Marketing and Logistics. 35 (6), pp. 1425-1442. https://doi.org/10.1108/APJML-03-2022-0224Article