Marketing agility during deep uncertainty using a sensemaking perspective: the performance influence of digitization and government intervention in retail healthcare
Article
| Article Title | Marketing agility during deep uncertainty using a sensemaking perspective: the performance influence of digitization and |
|---|---|
| ERA Journal ID | 19787 |
| Article Category | Article |
| Authors | Eckstein, Gary, Shrestha, Anup and Russo, Fiona |
| Journal Title | Asia Pacific Journal of Marketing and Logistics |
| Journal Citation | 37 (6), pp. 1608-1626 |
| Number of Pages | 19 |
| Year | 2025 |
| Publisher | Emerald |
| Place of Publication | United Kingdom |
| ISSN | 1355-5855 |
| 1758-4248 | |
| Digital Object Identifier (DOI) | https://doi.org/10.1108/APJML-07-2024-0991 |
| Web Address (URL) | https://www.emerald.com/insight/content/doi/10.1108/apjml-07-2024-0991/full/html |
| Abstract | Purpose Design/methodology/approach Findings Originality/value |
| Keywords | marketing agility; sensemaking; government interventions; healthcare; quantitative research |
| Related Output | |
| Is part of | The Role of Marketing Agility During Deep Uncertainty in Community Pharmacies |
| Contains Sensitive Content | Does not contain sensitive content |
| ANZSRC Field of Research 2020 | 350605. Marketing management (incl. strategy and customer relations) |
| 460908. Information systems organisation and management | |
| Public Notes | The accessible file is the accepted version of the paper. Please refer to the URL for the published version. |
This article is part of a UniSQ Thesis by publication. See Related Output. | |
| Byline Affiliations | University of Southern Queensland |
https://research.usq.edu.au/item/zq27q/marketing-agility-during-deep-uncertainty-using-a-sensemaking-perspective-the-performance-influence-of-digitization-and-government-intervention-in-retail-healthcare
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