An e-tourism adoption model & its implications for tourism industry in Nepal
Paper
Paper/Presentation Title | An e-tourism adoption model & its implications for tourism industry in Nepal |
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Presentation Type | Paper |
Authors | Lama, Sanjay (Author), Pradhan, Sojen (Author) and Shrestha, Anup (Author) |
Editors | Pesonen, Juho and Neidhardt, Julia |
Journal or Proceedings Title | Information and Communication Technologies in Tourism 2019 |
Number of Pages | 12 |
Year | 2019 |
Place of Publication | Cham, Switzerland |
ISBN | 9783030059392 |
9783030059408 | |
Digital Object Identifier (DOI) | https://doi.org/10.1007/978-3-030-05940-8_23 |
Web Address (URL) of Paper | https://link.springer.com/chapter/10.1007/978-3-030-05940-8_23 |
Conference/Event | International Conference in Information and Communication Technologies in Tourism 2019 |
Event Details | International Conference in Information and Communication Technologies in Tourism 2019 Event Date 30 Jan 2019 to end of 01 Feb 2019 Event Location Nicosia, Cyprus |
Abstract | Although Nepal has tremendous tourism opportunities, the small and medium tourism enterprises (SMTEs) that constitute the largest percentage of tourism service providers, are lagging behind in e-Tourism adoption. This research conducts a comprehensive analysis of existing literature to propose an e-Tourism adoption model based on the Technology-Organisation-Environment and e-Readiness models. This model is supported by empirical data using qualitative in-depth interviews with seven key stakeholders and quantitative survey with 198 SMTEs. An operational model is outlined to identify the barriers and motivators for e-Tourism adoption in Nepal. Implications of this model for key stakeholders such as the government, tourism organisations and tourism associations are discussed. As Nepal moves to a federal political structure, the findings and recommendation from this research are expected to help policy makers, tourism associations and SMTEs to develop specific e-Tourism based programs in order to provide superior services to tourists. |
Keywords | e-tourism adoption, Nepal tourism, stakeholders, SMTEs, tourism organisations |
ANZSRC Field of Research 2020 | 350899. Tourism not elsewhere classified |
460999. Information systems not elsewhere classified | |
Public Notes | File reproduced in accordance with the copyright policy of the publisher/author. |
Byline Affiliations | University of Technology Sydney |
School of Management and Enterprise | |
Institution of Origin | University of Southern Queensland |
https://research.usq.edu.au/item/q51vw/an-e-tourism-adoption-model-its-implications-for-tourism-industry-in-nepal
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