Barriers of e-tourism adoption in developing countries: a case study of Nepal
Paper
Paper/Presentation Title | Barriers of e-tourism adoption in developing countries: a case study of Nepal |
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Presentation Type | Paper |
Authors | Lama, Sanjay (Author), Pradhan, Sojen (Author), Shrestha, Anup (Author) and Beirman, David (Author) |
Journal or Proceedings Title | Proceedings of the 29th Australasian Conference on Information Systems (ACIS 2018) |
Number of Pages | 12 |
Year | 2018 |
Place of Publication | Australia |
Web Address (URL) of Paper | https://aisel.aisnet.org/acis2018/94/ |
Web Address (URL) of Conference Proceedings | https://aisel.aisnet.org/acis2018/ |
Conference/Event | 29th Australasian Conference on Information Systems (ACIS 2018) |
Event Details | Rank A A A A A A |
Event Details | 29th Australasian Conference on Information Systems (ACIS 2018) Parent Australasian Conference on Information Systems (ACIS) Delivery In person Event Date 03 to end of 05 Dec 2018 Event Location Sydney, Australia |
Abstract | Developing countries lack e-tourism competencies despite attractive destinations to offer. Nepal is one of the developing countries with its natural beauty and diverse cultural heritage that has great tourism potential. This research is aimed at identifying barriers of e-tourism adoption in developing countries, using Nepal as a case study. Based on the Technology, Organization and Environment (TOE) and e-readiness models, and our literature review, we propose ten factors that affect e-tourism adoption. We applied mixed methods to validate these factors using seven interviews with relevant stakeholders and a survey of 198 tourism organisations in Nepal. The results demonstrate that e-tourism adoption is affected by environmental factors such as lack of national infrastructure, market size, and country-specific contextual factors. Similarly, organizational factors include lack of e-tourism awareness, lack of resources, low value proposition and limited top management support. Finally, we discuss these factors and its implication to policy and practice. |
Keywords | e-tourism, technology adoption barriers, environmental and organisational factors, developing countries, Nepal |
ANZSRC Field of Research 2020 | 350899. Tourism not elsewhere classified |
460999. Information systems not elsewhere classified | |
Byline Affiliations | University of Technology Sydney |
School of Management and Enterprise | |
Institution of Origin | University of Southern Queensland |
https://research.usq.edu.au/item/q4zv2/barriers-of-e-tourism-adoption-in-developing-countries-a-case-study-of-nepal
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