3506. Marketing
| Title | 3506. Marketing |
|---|---|
| Parent | 35. Commerce, Management, Tourism and Services |
Latest research outputs
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Factors contributing towards the intention to purchase green energy
Ahmed, Al Sadat Ibne, Chimhundu, Ranga, Zhou, Joe and Sultan, Md Parves. 2023. "Factors contributing towards the intention to purchase green energy." 2023 AMA Winter Academic Conference. United States 10 - 12 Feb 2023 United States.Paper
Identifying food fraud vulnerability factors in food fraud incidents – a review of global incidents 2000–2018
Rezazade, Faeze, Summers, Jane and Teik, Derek Ong Lai. 2021. "Identifying food fraud vulnerability factors in food fraud incidents – a review of global incidents 2000–2018." British Food Journal. https://doi.org/10.1108/BFJ-02-2021-0140Article
The Influence of Web Design on Customer Engagement with an Online Travel Agency
Dominique-Ferreira, Sergio, Viana, Marta, Prentice, Catherine and Martins, Nuno. 2022. "The Influence of Web Design on Customer Engagement with an Online Travel Agency." Abreu, Antonio, Liberato, Dalia and Ojeda, Juan Carlos Garcia (ed.) 2021 International Conference on Tourism, Technology and Systems (ICOTTS 21). Cartagena de Indias, Colombia 04 - 06 Nov 2021 Singapore. https://doi.org/10.1007/978-981-19-1040-1_28Paper
Forecasting Advertisement Effectiveness: Neuroscience and Data Envelopment Analysis
Hamelin, Nicolas, Al-Shihabi, Sameh, Quach, Sara and Thaichon, Park. 2022. "Forecasting Advertisement Effectiveness: Neuroscience and Data Envelopment Analysis ." Australasian Marketing Journal. 30 (4), pp. 313-330. https://doi.org/10.1177/18393349211005061Article
Digital technologies: tensions in privacy and data
Quach, Sara, Thaichon, Park, Martin, Kelly D., Weaven, Scott and Palmatier, Robert W.. 2022. "Digital technologies: tensions in privacy and data ." Journal of the Academy of Marketing Science. 50 (6), pp. 1299-1323. https://doi.org/10.1007/s11747-022-00845-yArticle
Effects of cognitive absorption on continuous use intention of AI-driven recommender systems in e-commerce
Acharya, Nirmal, Sassenberg, Anne-Marie and Soar, Jeffrey. 2023. "Effects of cognitive absorption on continuous use intention of AI-driven recommender systems in e-commerce." Foresight (Cambridge): the journal for future studies, strategic thinking and policy. 25 (2), pp. 194-208. https://doi.org/10.1108/FS-10-2021-0200Article
Digital Transformation in Real Estate Marketing: A Review
Rabby, Fazla, Chimhundu, Ranga and Hassan, Rumman. 2022. "Digital Transformation in Real Estate Marketing: A Review." Singh, Amandeep, Bansal, Rohit and Sharma, Sandhir (ed.) Big Data: A Road Map for Successful Digital Marketing. Germany. Walter de Gruyter. pp. 39-61Edited book (chapter)
The influence of travel companionships on memorable tourism experiences, well-being, and behavioural intentions
Vada, Sera, Prentice, Catherine, Filep, Sebastian and King, Brian. 2022. "The influence of travel companionships on memorable tourism experiences, well-being, and behavioural intentions." International Journal of Tourism Research. 24 (5), pp. 714-724. https://doi.org/10.1002/jtr.2533Article
Securing jobs with individual trait and organisational support?
Zeidan, Susan, Prentice, Catherine and Nguyen, Mai. 2023. "Securing jobs with individual trait and organisational support?" International Journal of Organizational Analysis. 31 (6), pp. 2707-2728. https://doi.org/10.1108/IJOA-12-2021-3076Article
Systematic literature review on emotional intelligence and conflict management
Winardi, Michael Aswin, Prentice, Catherine and Weaven, Scott. 2022. "Systematic literature review on emotional intelligence and conflict management." Journal of Global Scholars of Marketing Science: Bridging Asia and the World (Quanqiu Yingxiao Kexue Yanjiuyuan Xuebao). 32 (3), pp. 372-397. https://doi.org/10.1080/21639159.2020.1808847Article
Beliefs about the factors that motivate prosocial sentiments among people in the privileged class of Pakistan during the COVID-19 pandemic
Ahmed, Ahsan Mehmood, Rasool, Shahid, Prentice, Catherine and Ahmad, Muhammad Hissan. 2022. "Beliefs about the factors that motivate prosocial sentiments among people in the privileged class of Pakistan during the COVID-19 pandemic." Journal of Social Issues. 78 (3), pp. 717-736. https://doi.org/10.1111/josi.12506Article
A systematic literature review of AI in the sharing economy
Chen, Ying, Prentice, Catherine, Weaven, Scott and Hsiao, Aaron. 2022. "A systematic literature review of AI in the sharing economy." Journal of Global Scholars of Marketing Science: Bridging Asia and the World (Quanqiu Yingxiao Kexue Yanjiuyuan Xuebao). 32 (3), pp. 434-451. https://doi.org/10.1080/21639159.2020.1808850Article
Managing eWOM for hotel performance
Mathews, Shane, Prentice, Catherine, Tsou, Alice, Weeks, Clinton, Tam, Lisa and Luck, Edwina. 2022. "Managing eWOM for hotel performance." Journal of Global Scholars of Marketing Science: Bridging Asia and the World (Quanqiu Yingxiao Kexue Yanjiuyuan Xuebao). 32 (3), pp. 331-350. https://doi.org/10.1080/21639159.2020.1808844Article
Effects of atmosphere on emotions and consumer behaviour at wineries
Sassenberg, Anne-Marie, Sassenberg, Cindy, Sassenberg, Claudia and Heneghan, Maire. 2022. "Effects of atmosphere on emotions and consumer behaviour at wineries." International Journal of Wine Business Research. 34 (4), pp. 523-541. https://doi.org/10.1108/IJWBR-05-2021-0028Article
A holistic approach to food fraud vulnerability assessment
Rezazade, Faeze, Summers, Jane and Ong Lai Teik, Derek. 2022. "A holistic approach to food fraud vulnerability assessment." Food Control. 131, pp. 1-12. https://doi.org/10.1016/j.foodcont.2021.108440Article
Exploring the motives behind the purchase of western imported food products. A phenomenological study from a Muslim-dominated region
Bukhari, Syed Faheem Hasan, Woodside, Frances M., Hassan, Rumman, Hussain, Saima and Khurram, Sana. 2022. "Exploring the motives behind the purchase of western imported food products. A phenomenological study from a Muslim-dominated region." Journal of Islamic Marketing. 13 (2), pp. 481-507. https://doi.org/10.1108/JIMA-05-2020-0139Article
Novel products and advertising visuals: the mediating role of perceived luxuriousness on willingness to try clean meat products
Septianto, Felix, Quach, Sara, Thaichon, Park and Japutra, Arnold. 2022. "Novel products and advertising visuals: the mediating role of perceived luxuriousness on willingness to try clean meat products ." International Journal of Advertising. 42 (5), pp. 916-944. https://doi.org/10.1080/02650487.2022.2125183Article
Influencer marketing: sponsorship disclosure and value co-creation behaviour
Bu, Yi, Parkinson, J. and Thaichon, Park. 2022. "Influencer marketing: sponsorship disclosure and value co-creation behaviour ." Marketing Intelligence and Planning. 40 (7), pp. 854-870. https://doi.org/10.1108/MIP-09-2021-0310Article
A sustainable inventory system with price-sensitive demand and carbon emissions under partial trade credit and partial backordering
Taleizadeh, Ata Allah, Aliabadi, Leila and Thaichon, Park. 2022. "A sustainable inventory system with price-sensitive demand and carbon emissions under partial trade credit and partial backordering." Operational Research: An International Journal. 22 (4), pp. 4471-4516. https://doi.org/10.1007/s12351-021-00683-wArticle
Purchase intention of organic foods: are lifestyles of health and sustainability the reason for my purchase decision?
Kaur, Jagdeep, Lavuri, Rambabu, Thaichon, Park and Martin, Brett. 2022. "Purchase intention of organic foods: are lifestyles of health and sustainability the reason for my purchase decision? " Asia Pacific Journal of Marketing and Logistics. 35 (6), pp. 1532-1551. https://doi.org/10.1108/APJML-02-2022-0123Article
The influence of risk perception and brand image on airline passengers' travel behaviours
Prentice, Catherine and Manhas, Parikshat Singh. 2018. "The influence of risk perception and brand image on airline passengers' travel behaviours." 28th Annual Council for Australasian Tourism and Hospitality Education Conference (CAUTHE 2018). Newcastle, Australia 05 - 08 Feb 2018 Newcastle, Australia.Paper
Too old to Shop? A Comparative Analysis of the Engagement of Junior and Senior Customers in Social Commerce
Wang, Xuequn, Gewald, Heiko, Lin, Xiaolin and Prentice, Catherine. 2020. "Too old to Shop? A Comparative Analysis of the Engagement of Junior and Senior Customers in Social Commerce." 53rd Annual Hawaii International Conference on System Sciences (HICSS 2020). Maui, United States 07 - 10 Jan 2020 Maui, United States.Paper
Developing a digital platform based on a design and marketing approach
Dominique-Ferreira, Sergio, Viana, Marta and Prentice, Catherine. 2021. "Developing a digital platform based on a design and marketing approach." Rocha, Alvaro, Goncalves, Ramiro, Penalvo, Francisco Garcia and Martins, Jose (ed.) 16th Iberian Conference on Information Systems and Technologies (CISTI 2021). Chaves, Portugal 23 - 26 Jun 2021 United States. https://doi.org/10.23919/CISTI52073.2021.9476363Paper
Understanding Short-Term Rental Data Sources - A Variety of Second-Best Solutions
Pawlicz, Adam and Prentice, Catherine. 2021. "Understanding Short-Term Rental Data Sources - A Variety of Second-Best Solutions." Buhalis, Dimitrios, Ekiz, Erdogan, Gracan, Daniela, Ivanov, Stanislav, Kesar, Oliver, Nizic, Marinela Krstinic, Mihalic, Tanja and Rakic, Tijana (ed.) 6th International Scientific Conference: ToSEE - Tourism in Southern and Eastern Europe (2021). Opatija, Croatia 30 Jun - 02 Jul 2021 Opatija, Croatia.Paper
The divergent effects of neat food presentation on purchase likelihood: the moderating role of time-related positioning
Quach, Sara, Septianto, Felix and Thaichon, Park. 2022. "The divergent effects of neat food presentation on purchase likelihood: the moderating role of time-related positioning ." Asia Pacific Journal of Marketing and Logistics. 35 (6), pp. 1425-1442. https://doi.org/10.1108/APJML-03-2022-0224Article
A Western franchise in Shanghai, China: a late entrant's success
Roberts, Robin E., Frazer, Lorelle and Thaichon, Park. 2022. "A Western franchise in Shanghai, China: a late entrant's success." Journal of Strategic Marketing. 30 (6), pp. 606-626. https://doi.org/10.1080/0965254X.2020.1823457Article
Trait Emotional Intelligence, Personality and the Self-Perceived Performance Ratings of Casino Key Account Representatives
Prentice, Catherine. 2008. Trait Emotional Intelligence, Personality and the Self-Perceived Performance Ratings of Casino Key Account Representatives. PhD Thesis Victoria University.PhD Thesis
The relationship between personality, emotional intelligence and adaptiveness in the casino industry
Prentice, Catherine. 2010. "The relationship between personality, emotional intelligence and adaptiveness in the casino industry." 7th International Conference on Public Welfare and Gaming Industry (2010). Beijing, ChinaPaper
The Role of Relationship Selling in the Performance of Casino Employees
Prentice, Catherine and King, Brian. 2010. "The Role of Relationship Selling in the Performance of Casino Employees." Wells, Malcolm (ed.) 20th Annual Council for Australasian Tourism and Hospitality Education Conference (CAUTHE 2010). Hobart, Tasmania 08 - 11 Feb 2010 Hobart, Tasmania.Paper
Relationship selling and the service performance of casino frontline employees
Prentice, Catherine and King, Brian. 2010. "Relationship selling and the service performance of casino frontline employees." Wells, Malcolm (ed.) 20th Annual Council for Australasian Tourism and Hospitality Education Conference (CAUTHE 2010). Hobart, Tasmania 08 - 11 Feb 2010 Hobart, Australia.Paper
Emotional labour and its consequences: The moderating effect of emotional intelligence
Prentice, Catherine. 2013. "Emotional labour and its consequences: The moderating effect of emotional intelligence." Individual Sources, Dynamics, and Expressions of Emotion. Bingley, United Kingdom. Emerald. pp. 187-201Edited book (chapter)
Impacts of personality, emotional intelligence and adaptiveness on service performance of casino hosts: A hierarchical approach
Prentice, Catherine and King, Brian E. M.. 2013. "Impacts of personality, emotional intelligence and adaptiveness on service performance of casino hosts: A hierarchical approach." Journal of Business Research. 66 (9), pp. 1637-1643. https://doi.org/10.1016/j.jbusres.2012.12.009Article
Impacts of the Structure of the Casino Industry
Thompson, William and Prentice, Catherine. 2013. "Impacts of the Structure of the Casino Industry." 15th International Conference on Gambling and Risk Taking (2013). Las Vegas, United States 13 May 2013 Las Vegas, United States.Presentation
Should Casinos Exist as Monopolies or Should Casinos Be in Open Markets
Thompson, William N. and Prentice, Catherine. 2013. "Should Casinos Exist as Monopolies or Should Casinos Be in Open Markets." UNLV Gaming Law Journal. 4 (1), pp. 39-72.Article
Who stays, who walks, and why in high-intensity service contexts
Prentice, Catherine. 2014. "Who stays, who walks, and why in high-intensity service contexts." Journal of Business Research. 67 (4), pp. 608-614. https://doi.org/10.1016/j.jbusres.2013.02.044Article
The relationship between casino service and gambler loyalty
Prentice, Catherine. 2014. "The relationship between casino service and gambler loyalty." 24th Annual Council for Australasian Tourism and Hospitality Education Conference (CAUTHE 2014). Brisbane, Australia 10 - 13 Feb 2014 Brisbane, Australia.Paper
To Gamble or Not? Perceptions of Macau Among Mainland Chinese and Hong Kong Visitors
Zeng, ZhongLu, Prentice, Catherine and King, Brian Edward. 2014. "To Gamble or Not? Perceptions of Macau Among Mainland Chinese and Hong Kong Visitors." International Journal of Tourism Research. 16 (2), pp. 105-112. https://doi.org/10.1002/jtr.1902Article
Gambler Loyalty – A Qualitative and Quantitative Investigation
Prentice, Catherine. 2015. "Gambler Loyalty – A Qualitative and Quantitative Investigation." Campbell, Colin and Ma, Junzhao Jonathon (ed.) Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. Cham, Switzerland. Springer. pp. 760-760Edited book (chapter)
Service Quality Perception and Casino Player Loyalty
Prentice, Catherine. 2016. "Service Quality Perception and Casino Player Loyalty." Obal, Michael W., Krey, Nina and Bushardt, Christian (ed.) Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference. Cham, Switzerland. Springer. pp. 405-410Edited book (chapter)
Emotional intelligence and marketing
Prentice, Catherine. Venkatesh, Sandhya (ed.) 2019. Emotional intelligence and marketing. Singapore. World Scientific Publishing.Authored book