Influencer marketing: sponsorship disclosure and value co-creation behaviour
Article
Article Title | Influencer marketing: sponsorship disclosure and value co-creation behaviour |
---|---|
ERA Journal ID | 19845 |
Article Category | Article |
Authors | Bu, Yi, Parkinson, J. and Thaichon, Park |
Journal Title | Marketing Intelligence and Planning |
Journal Citation | 40 (7), pp. 854-870 |
Number of Pages | 17 |
Year | 06 Sep 2022 |
Publisher | Emerald |
Place of Publication | United Kingdom |
ISSN | 0263-4503 |
1355-2538 | |
1758-8049 | |
Digital Object Identifier (DOI) | https://doi.org/10.1108/MIP-09-2021-0310 |
Web Address (URL) | https://www.emerald.com/insight/content/doi/10.1108/MIP-09-2021-0310/full/html |
Abstract | Purpose Design/methodology/approach Findings Originality/value |
Keywords | Influencer type; Sponsorship disclosure; Participation behaviour; Citizenship behaviour; Value co-creation behaviour; Influencer marketing |
ANZSRC Field of Research 2020 | 350601. Consumer behaviour |
Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |
Byline Affiliations | Griffith University |
https://research.usq.edu.au/item/xx0w6/influencer-marketing-sponsorship-disclosure-and-value-co-creation-behaviour
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