Predicting intention to recycle on the basis of the theory of planned behaviour

Article


Arli, Denni, Badejo, Abi, Carlini, Joan, France, Cassandra, Jebarajakirthy, Charles, Knox, Kathy, Pentecost, Robin, Perkins, Helen, Thaichon, Park, Sarker, Tapan and Wright, Owen. 2019. "Predicting intention to recycle on the basis of the theory of planned behaviour." International Journal of Nonprofit and Voluntary Sector Marketing. 25 (2), pp. 1-14. https://doi.org/10.1002/nvsm.1653
Article Title

Predicting intention to recycle on the basis of the theory of planned behaviour

ERA Journal ID19797
Article CategoryArticle
AuthorsArli, Denni (Author), Badejo, Abi (Author), Carlini, Joan (Author), France, Cassandra (Author), Jebarajakirthy, Charles (Author), Knox, Kathy (Author), Pentecost, Robin (Author), Perkins, Helen (Author), Thaichon, Park (Author), Sarker, Tapan (Author) and Wright, Owen (Author)
Journal TitleInternational Journal of Nonprofit and Voluntary Sector Marketing
Journal Citation25 (2), pp. 1-14
Article Numbere1653
Number of Pages14
Year2019
Place of PublicationUnited Kingdom
ISSN1465-4520
1479-103X
Digital Object Identifier (DOI)https://doi.org/10.1002/nvsm.1653
Web Address (URL)https://onlinelibrary.wiley.com/doi/10.1002/nvsm.1653
Abstract

Governments worldwide have launched various schemes to promote recycling by individuals, from legislation to voluntary and mandatory policies, waste charging, kerbside collection, waste separation bins, and promotional campaigns. Much remains to be done, however, in terms of understanding the psychological relationships among consumers' attitudes, intentions, and behaviours when it comes to recycling. This study was designed to examine recycling intention through the lens of the theory of planned behaviour (TPB). Using online survey, we recruited participants (n = 827) through an online survey platform (mturk.com). The results show that TPB can predict consumers' intention to recycle. It was further found, however, that attitude towards recycling did not predict intention to recycle. The findings presented here have significant implications for policymakers and practitioners who are interested in inculcating recycling intention and behaviours in members of the public. This study extends the TPB in the context of recycling. There is a need to examine the theories' explanatory power in different research settings and context. Moreover, regulations and policies on recycling continue to evolve. For example, recently in 2018, Australia is banning plastic bag. Consequently, the new policy will affect people's perception towards recycling. Hence, continued research on recycling is needed.

KeywordsRecycling; Legislation; Mandatory policies; Waste charging
ANZSRC Field of Research 2020350702. Corporate social responsibility
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Byline AffiliationsUniversity of Minnesota, United States
Griffith University
University of Queensland
Institution of OriginUniversity of Southern Queensland
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Zutshi, Ambika, Mendy, John, Sharma, Gagan Deep, Thomas, Asha and Sarker, Tapan. 2021. "From Challenges to Creativity: Enhancing SMEs’ Resilience in the Context of COVID-19 ." Sustainability. 13 (12), pp. 1-16. https://doi.org/10.3390/su13126542
Can Banks Sustain the Growth in Renewable Energy Supply? An International Evidence
Choudhury, Tonmoy, Kamran, Muhammad, Djajadikerta, Hadrian Geri and Sarker, Tapan. 2021. "Can Banks Sustain the Growth in Renewable Energy Supply? An International Evidence." European Journal of Development Research. https://doi.org/10.1057/s41287-021-00492-z
The 7A Framework: Extending the 4A Framework Based on Exchanges in Subsistence Marketplaces in India and Vietnam
Sarker, Tapan, Dey, Subhendu, Maity, Moutusy, Arli, Denni and Nguyen, Giang. 2022. "The 7A Framework: Extending the 4A Framework Based on Exchanges in Subsistence Marketplaces in India and Vietnam." Journal of Macromarketing. https://doi.org/10.1177/02761467221099818
Social Enterprises and SDGs: A Case Study of SELCO Solar Light Pvt. Ltd, India
Sarker, Tapan, Dey, Subhendu, Yousaf, Anish and Mishra, Abhishek. 2022. "Social Enterprises and SDGs: A Case Study of SELCO Solar Light Pvt. Ltd, India." Markman, Gideon, Ward, Andrew and Steckler, Erica (ed.) World Scientific Encyclopedia of Business Sustainability, Ethics and Entrepreneurship. Volume 2: Sustainable Development Goals (SDGs). New Jersey, United States. World Scientific Publishing. pp. 221-235
Revisiting Development of the Green Bond Market: Evidence of the AHP Approach
Tu, Chuc Anh, Sarker, Tapan and Rasoulinezhad, Ehsan. 2020. Revisiting Development of the Green Bond Market: Evidence of the AHP Approach. Tokyo, Japan. Asian Development Bank Institute.
AI systems as supplemental agents, rather than primary agents
Saha, Aninda and Sarker, Tapan. 2019. "AI systems as supplemental agents, rather than primary agents." Science.
Taxing for the future: An intergenerational perspective
Sarker, Tapan. 2013. "Taxing for the future: An intergenerational perspective." Hossain, Moazzem, Sarker, Tapan and McIntosh, Malcolm (ed.) The Asian Century, Sustainable Growth and Climate Change: Responsible Futures Matter. Edward Elgar Publishing. pp. 85-110
Sustainable resource development in Asia: Challenges and opportunities
Sharma, Vigya and Sarker, Tapan. 2013. "Sustainable resource development in Asia: Challenges and opportunities." Hossain, Moazzem, Sarker, Tapan and McIntosh, Malcolm (ed.) The Asian Century, Sustainable Growth and Climate Change: Responsible Futures Matter. Edward Elgar Publishing. pp. 225-252
Empowering society for better corporate social responsibility (CSR): The case of Malaysia
Amran, Azlan, Zain, Mustaffa Mohamed, Sulaiman, Maliah, Sarker, Tapan and Ooi, Say Keat. 2013. "Empowering society for better corporate social responsibility (CSR): The case of Malaysia." Kajian Malaysia. 31 (1), pp. 57-78.
Voluntary codes of conduct and their implementation in the Australian mining and petroleum industries: is there a business case for CSR?
Sarker, Tapan K.. 2013. "Voluntary codes of conduct and their implementation in the Australian mining and petroleum industries: is there a business case for CSR?" Asian Journal of Business Ethics. 2 (2), pp. 205-224. https://doi.org/10.1007/s13520-012-0027-3
Incentives and disincentives for reducing emissions under REDD+ in Indonesia
Nurfatriani, Fitri, Salminah, Mimi, Cadman, Tim and Sarker, Tapan. 2018. "Incentives and disincentives for reducing emissions under REDD+ in Indonesia." Hossain, Moazzem, Hales, Robert and Sarker, Tapan (ed.) Pathways to a Sustainable Economy: Bridging the Gap between Paris Climate Change Commitments and Net Zero Emissions. Switzerland. Springer. pp. 191-207
What’s in it for me? The potential for managerial benefits to improve tax compliance
Faridy, Nahida, Freudenberg, Brett and Sarker, Tapan. 2018. "What’s in it for me? The potential for managerial benefits to improve tax compliance." Australian Tax Forum: a journal of taxation policy, law and reform. 33 (2), pp. 307-342.
Complexity, compliance costs and non compliance with VAT by small and medium enterprises in Bangladesh: is there a relationship?
Faridy, Nahida, Copp, Richard, Freudenberg, Brett and Sarker, Tapan. 2014. "Complexity, compliance costs and non compliance with VAT by small and medium enterprises in Bangladesh: is there a relationship?" Australian Tax Forum: a journal of taxation policy, law and reform. 29, pp. 281-328.
The Devil is in the Detail: An Analysis of VAT Compliance Costs for SMEs in a Developing Nation
Faridy, Nahida, Freudenberg, Brett and Sarker, Tapan. 2017. "The Devil is in the Detail: An Analysis of VAT Compliance Costs for SMEs in a Developing Nation." New Zealand Journal of Taxation Law and Policy. 23 (2), pp. 176-203.
'They are a tax fearing people': Deterrent Effect-Penalties, Audit and Corruption in a Developing Country
Faridy, Nahida, Freudenberg, Brett and Sarker, Tapan. 2016. "'They are a tax fearing people': Deterrent Effect-Penalties, Audit and Corruption in a Developing Country." Curtin Law and Taxation Review. 3, pp. 1-50.
Sustainable coffee supply chain management: a case study in Buon Me Thuot City, Daklak, Vietnam
Nguyen, Giang N. T. and Sarker, Tapan. 2018. "Sustainable coffee supply chain management: a case study in Buon Me Thuot City, Daklak, Vietnam." International Journal of Corporate Social Responsibility. 3 (1), pp. 1-17. https://doi.org/10.1186/s40991-017-0024-x
First Demographic Dividend, Digitalization, and Economic Growth: Bangladesh’s Experience
Zaman, Kazi Arif Uz and Sarker, Tapan. 2021. "First Demographic Dividend, Digitalization, and Economic Growth: Bangladesh’s Experience." Park, Sang-Chul, Ogawa, Naohiro, Kim, Chul Ju, Sirivunnabood, Pitchaya and Le, Thai-Ha (ed.) Demographic transition and its impacts in Asia and Europe. Tokyo, Japan. Asian Development Bank Institute. pp. 123-161
Promoting Sustainable Development through Realising the First Demographic Dividend Opportunity in the Digital Economy: The Nepal Experience
Tandukar, Shristi, Sarker, Tapan and Dey, Sima Rani. 2021. "Promoting Sustainable Development through Realising the First Demographic Dividend Opportunity in the Digital Economy: The Nepal Experience." Park, Sang-Chul, Ogawa, Naohiro, Kim, Chul Ju, Sirivunnabood, Pitchaya and Le, Thai-Ha (ed.) Demographic Transition and Its Impacts in Asia and Europe. Tokyo, Japan. Asian Development Bank Institute. pp. 162-191
Energy Security and Economic Integration: A Comparative Analysis of Europe and Asia-Pacific
Taghizadeh-Hesary, Farhad, Sarker, Tapan, Mortha, Aline and Kim, Chul Ju. 2021. "Energy Security and Economic Integration: A Comparative Analysis of Europe and Asia-Pacific." Park, Sang Chul, Kim, Chul Ju, Taghizadeh-Hesary, Farhad and Sirivunnabood, Pitchaya (ed.) Economic Integration in Asia and Europe: Lessons and Policies. Tokyo, Japan. Asian Development Bank Institute. pp. 593-620
Weaknesses of VAT in Nepal
Sharma, Dhani Ram and Sarker, Tapan. 2014. "Weaknesses of VAT in Nepal." International VAT Monitor. 25 (3), pp. 140-142.
The Role of Fiscal Incentives and Market-Based Incentives in Promoting Energy Efficiency in the Industrial Sector: Case Studies from Asia
Sarker, Tapan, Taghizadeh-Hesary, Farhad, Mortha, Aline and Saha, Anjan. 2021. "The Role of Fiscal Incentives and Market-Based Incentives in Promoting Energy Efficiency in the Industrial Sector: Case Studies from Asia." Liu, Yang, Taghizadeh-Hesary, Farhad and Yoshino, Naoyuki (ed.) Energy Efficiency Financing and Market-Based Instruments. Singapore. Springer. pp. 131-149
Mahindra & Mahindra – Mainstreaming Sustainability Through Knowledge Building
Sarker, Tapan, Ray, Subhasis and Gazder, Beroz. 2017. "Mahindra & Mahindra – Mainstreaming Sustainability Through Knowledge Building." Lenssen, Gilbert, Rhee, Jay Hyuk and Martinez, Fabien (ed.) The Role of Corporate Sustainability in Asian Development: A Case Study Handbook in the Automotive and ICT Industries. Switzerland. Springer. pp. 145-165
Factors influencing managers’ environmental investment decisions: an empirical examination in the Australian offshore oil and gas industry
Sarker, Tapan. 2017. "Factors influencing managers’ environmental investment decisions: an empirical examination in the Australian offshore oil and gas industry." International Journal of Environmental Policy and Decision Making. 2 (3), pp. 236-270. https://doi.org/10.1504/IJEPDM.2017.085408
The Asian century, sustainable growth and climate change: Responsible futures matter
Hossain, Moazzem, Sarker, Tapan and McIntosh, Malcolm. Hossain, Moazzem, Sarker, Tapan and McIntosh, Malcolm (ed.) 2013. The Asian century, sustainable growth and climate change: Responsible futures matter. United States. Edward Elgar Publishing.
Influencer marketing: Homophily, customer value co-creation behaviour and purchase intention
Bu, Yi, Parkinson, Joy and Thaichon, Park. 2022. "Influencer marketing: Homophily, customer value co-creation behaviour and purchase intention ." Journal of Retailing and Consumer Services. 66. https://doi.org/10.1016/j.jretconser.2021.102904
The dark and bright side of online consumer behavior
Thaichon, Park, Cheah, Jun-Hwa and Ting, Hiram. 2022. "The dark and bright side of online consumer behavior." Journal of Consumer Behaviour: an international research review. 21 (3), pp. 445-449. https://doi.org/10.1002/cb.2041
The hidden compliance cost of VAT: An exploration of psychological and corruption costs of VAT in a developing country
Faridy, Nahida, Freudenberg, Brett, Sarker, Tapan and Copp, Richard. 2016. "The hidden compliance cost of VAT: An exploration of psychological and corruption costs of VAT in a developing country." eJournal of Tax Research. 14 (1), pp. 166-205.
Pathways to a sustainable economy: Bridging the gap between Paris climate change commitments and net zero emissions
Hossain, Moazzem, Hales, Robert and Sarker, Tapan. Hossain, Moazzem, Hales, Robert and Sarker, Tapan (ed.) 2018. Pathways to a sustainable economy: Bridging the gap between Paris climate change commitments and net zero emissions. Switzerland. Springer.
Is the literacy of small business owners important for cash flow management?: The experts’ perspective
Belle Isle, Melissa, Freudenberg, Brett and Sarker, Tapan. 2018. "Is the literacy of small business owners important for cash flow management?: The experts’ perspective." Journal of the Australasian Tax Teachers Association. 13 (1), pp. 31-67.
Investigating solutions for the development of a green bond market: Evidence from analytic hierarchy process
Tu, Chuc Anh, Rasoulinezhad, Ehsan and Sarker, Tapan. 2020. "Investigating solutions for the development of a green bond market: Evidence from analytic hierarchy process." Finance Research Letters. 34, pp. 1-5. https://doi.org/10.1016/j.frl.2020.101457
Role of energy finance in geothermal power development in Japan
Taghizadeh-Hesary, Farhad, Mortha, Aline, Farabi-Asl, Hadi, Sarker, Tapan, Chapman, Andrew, Shigetomi, Yosuke and Fraser, Timothy. 2020. "Role of energy finance in geothermal power development in Japan." International Review of Economics and Finance. 70, pp. 398-412. https://doi.org/10.1016/j.iref.2020.06.011
The business tax literacy of Australian small businesses
Belle Isle, Melissa, Freudenberg, Brett and Sarker, Tapan. 2022. "The business tax literacy of Australian small businesses." Australian Tax Forum: a journal of taxation policy, law and reform. 37 (1), pp. 65-103.
Role of the Land-Based Private Sector in Low-Emission Development: An Indonesian Case
Alviya, Iis, Sarker, Tapan, Sarvaiya, Harsha and Iftekhar, Md Sayed. 2021. "Role of the Land-Based Private Sector in Low-Emission Development: An Indonesian Case." Sustainability. 13 (24), pp. 1-22. https://doi.org/10.3390/su132413811
Quality infrastructure and natural disaster resiliency: A panel analysis of Asia and the Pacific
Taghizadeh-Hesary, Farhad, Sarker, Tapan, Yoshino, Naoyuki, Mortha, Aline and Vo, Xuan Vinh. 2020. "Quality infrastructure and natural disaster resiliency: A panel analysis of Asia and the Pacific." Economic Analysis and Policy. 69, pp. 394-406. https://doi.org/10.1016/j.eap.2020.12.021
Determinants of the Russia and Asia–Pacific energy trade
Taghizadeh-Hesary, Farhad, Rasoulinezhad, Ehsan, Yoshino, Naoyuki, Sarker, Tapan and Mirza, Nawazish. 2021. "Determinants of the Russia and Asia–Pacific energy trade." Energy Strategy Reviews. 38, pp. 1-9. https://doi.org/10.1016/j.esr.2021.100681
Revisiting conventional and green finance spillover in post-COVID world: Evidence from robust econometric models
Sharma, Gagan Deep, Sarker, Tapan, Rao, Amar, Talan, Gaurav and Jain, Mansi. 2022. "Revisiting conventional and green finance spillover in post-COVID world: Evidence from robust econometric models." Global Finance Journal. 51, pp. 1-22. https://doi.org/10.1016/j.gfj.2021.100691
Neuroentrepreneurship: an integrative review and research agenda
Sharma, Gagan Deep, Paul, Justin, Srivastava, Mrinalini, Yadav, Anshita, Mendy, John, Sarker, Tapan and Bansal, Sanchita. 2021. "Neuroentrepreneurship: an integrative review and research agenda." Entrepreneurship and Regional Development. 33 (9-10), pp. 863-893. https://doi.org/10.1080/08985626.2021.1966106
Conditional acceptance of digitized business model innovation at the BoP: A stakeholder analysis of eKutir in India
Sengupta, Tuhin, Narayanamurthy, Gopalakrishnan, Hota, Pradeep Kumar, Sarker, Tapan and Dey, Subhendu. 2021. "Conditional acceptance of digitized business model innovation at the BoP: A stakeholder analysis of eKutir in India." Technological Forecasting and Social Change. 170, pp. 1-12. https://doi.org/10.1016/j.techfore.2021.120857
Renewable energy generation from livestock waste for a sustainable circular economy in Bangladesh
Islam, K. M. Nazmul, Sarker, Tapan, Taghizadeh-Hesary, Farhad, Atri, Anashuwa Chowdhury and Alam, Mohammad Shafiul. 2021. "Renewable energy generation from livestock waste for a sustainable circular economy in Bangladesh." Renewable and Sustainable Energy Reviews. 139, pp. 1-13. https://doi.org/10.1016/j.rser.2020.110695
Spillovers of the COVID-19 Pandemic: Impact on Global Economic Activity, the Stock Market, and the Energy Sector
Hasan, Md. Bokhtiar, Mahi, Masnun, Sarker, Tapan and Amin, Md. Ruhul. 2021. "Spillovers of the COVID-19 Pandemic: Impact on Global Economic Activity, the Stock Market, and the Energy Sector." Journal of Risk and Financial Management. 14 (5), pp. 1-18. https://doi.org/10.3390/jrfm14050200
Promoting energy efficiency financing within the G20: the role of fiscal instruments
Sarker, Tapan, Taghizadeh-Hesary, Farhad and Yoshino, Naoyuki. 2021. Promoting energy efficiency financing within the G20: the role of fiscal instruments. Germany. Global Solutions Initiative Foundation.
Sustainable Coastal and Maritime Tourism: A Potential Blue Economy Avenue for Bangladesh
Islam, Md Wasiul and Sarker, Tapan. 2021. Sustainable Coastal and Maritime Tourism: A Potential Blue Economy Avenue for Bangladesh. Japan. Asian Development Bank Institute.
Demographic Dividend, Digital Innovation, and Economic Growth: Bangladesh Experience
Zaman, Kazi Arif Uz and Sarker, Tapan. 2021. Demographic Dividend, Digital Innovation, and Economic Growth: Bangladesh Experience. Japan. Asian Development Bank Institute.
Supporting SMEs in Sustainable Strategy Development Post-Covid-19: Challenges and Policy Agenda for the G20
Barbagila, Martina, Buttice, Vincenzo, Giudici, Giancarlo, Mendy, John, Sarker, Tapan, Sharma, Gagan D., Thomas, Asha and Zutshi, Ambika. 2021. Supporting SMEs in Sustainable Strategy Development Post-Covid-19: Challenges and Policy Agenda for the G20. Germany. Global Solutions Initiative Foundation.
Building the business case for climate change adaptation: Lessons from Coastal Australia
Hales, Rob, Banhalmi-Zakar, Zsuzsa, Sarker, Tapan, Lo, Alex, Chai, Andreas, Whittlesea, Emma, Fleming, Chris, Kelly, Katrina and Bun, Mara. 2016. Building the business case for climate change adaptation: Lessons from Coastal Australia. Australia. National Climate Change Adaptation Research Facility.
A general equilibrium assessment of climate change–induced loss of agricultural productivity in Nepal
Chalise, Sudarshan, Naranpanawa, Athula, Bandara, Jayatilleke S. and Sarker, Tapan. 2017. "A general equilibrium assessment of climate change–induced loss of agricultural productivity in Nepal." Economic Modelling. 62, pp. 43-50. https://doi.org/10.1016/j.econmod.2017.01.014
Factors Influencing the Green Bond Market Expansion: Evidence from a Multi-Dimensional Analysis
Tu, Chuc Anh, Sarker, Tapan and Rasoulinezhad, Ehsan. 2020. "Factors Influencing the Green Bond Market Expansion: Evidence from a Multi-Dimensional Analysis." Journal of Risk and Financial Management. 13 (6), pp. 1-14. https://doi.org/10.3390/jrfm13060126
Neuroscientific Research Methods and Techniques in Consumer Research
Zhang, Yunen, Thaichon, Park and Shao, Wei. 2022. "Neuroscientific Research Methods and Techniques in Consumer Research ." Australasian Marketing Journal. 31 (3), pp. 211-227. https://doi.org/10.1177/14413582221085321
Moving from multi-channel to Omni-channel retailing: Special issue introduction
Thaichon, Park, Phau, Ian and Weaven, Scott. 2022. "Moving from multi-channel to Omni-channel retailing: Special issue introduction ." Journal of Retailing and Consumer Services. 65. https://doi.org/10.1016/j.jretconser.2020.102311
Relationship marketing in franchising and retailing
Thaichon, Park, Frazer, Lorelle and Weaven, Scott. 2022. "Relationship marketing in franchising and retailing." Journal of Strategic Marketing. 30 (2), pp. 113-114. https://doi.org/10.1080/0965254X.2020.1745871
Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna, Frazer, Lorelle, Quach, Sara and Thaichon, Park. 2022. "Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector ." Journal of Strategic Marketing. 30 (2), pp. 137-159. https://doi.org/10.1080/0965254X.2020.1733051
Sustainable development and finance post-pandemic – future directions and challenges
Cadman, Timothy and Sarker, Tapan. 2022. "Sustainable development and finance post-pandemic – future directions and challenges." De Gruyter Handbook of Sustainable Development and Finance. Germany. Walter de Gruyter. pp. 653-665
Top of the Grade: Factors that could influence small business literacy
Belle Isle, Melissa, Freudenberg, Brett and Sarker, Tapan. 2022. "Top of the Grade: Factors that could influence small business literacy." Journal of Australian Taxation. 24 (1), pp. 5-34.
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara, Septianto, Felix, Thaichon, Park and Nasution, Reza Ashari. 2022. "The role of art infusion in enhancing pro-environmental luxury brand advertising ." Journal of Retailing and Consumer Services. 64. https://doi.org/10.1016/j.jretconser.2021.102780
Investigating tourist post-travel evaluation and behavioural intention: a cultural intelligence perspective
Zhang, Yunen, Shao, Wei and Thaichon, Park. 2021. "Investigating tourist post-travel evaluation and behavioural intention: a cultural intelligence perspective ." Asia Pacific Journal of Marketing and Logistics. 33 (10), pp. 2037-2053. https://doi.org/10.1108/APJML-08-2020-0584
Does religion make consumers more environmentally friendly?
Arli, Denni, Pentecost, Robin and Thaichon, Park. 2021. "Does religion make consumers more environmentally friendly? " Marketing Intelligence and Planning. 39 (8), pp. 1024-1041. https://doi.org/10.1108/MIP-09-2020-0404
Package appearance matter: Facial expression and Galvanic Skin Response analysis approach
Hamelin, Nicolas, Agrawal, Suchi, Patwa, Nitin, Ferm, Ferm and Thaichon, Park. 2021. "Package appearance matter: Facial expression and Galvanic Skin Response analysis approach ." Journal of Global Scholars of Marketing Science: Bridging Asia and the World (Quanqiu Yingxiao Kexue Yanjiuyuan Xuebao). 31 (4), pp. 624-644. https://doi.org/10.1080/21639159.2021.1939094
Mixed emotional appeal enhances positive word-of-mouth: The moderating role of narrative person
Quach, Sara, Septianto, Felix, Thaichon, Park and Chiew, Tung Moi. 2021. "Mixed emotional appeal enhances positive word-of-mouth: The moderating role of narrative person ." Journal of Retailing and Consumer Services. 62. https://doi.org/10.1016/j.jretconser.2021.102618
Understanding Chinese consumers' pre-purchase value expectations: the role of country of origin effect
Qu, Mengnan, Quach, Sara, Thaichon, Park, Frazer, Lorelle, Lawley, Meredith, Arli, Denni, Weaven, Scott and Roberts, Robin E.. 2021. "Understanding Chinese consumers' pre-purchase value expectations: the role of country of origin effect ." Asia Pacific Journal of Marketing and Logistics. 33 (8), pp. 1861-1877. https://doi.org/10.1108/APJML-06-2020-0388
Understanding online shopping behaviours and purchase intentions amongst millennials
Dharmesti, Maria, Dharmesti, Theresia Rasika Seta, Kuhne, Sarah and Thaichon, Park. 2021. "Understanding online shopping behaviours and purchase intentions amongst millennials." Young Consumers. 22 (1), pp. 152-167. https://doi.org/10.1108/YC-12-2018-0922
Customer pre-participatory social media drivers and their influence on attitudinal loyalty within the retail banking industry: A multi-group analysis utilizing social exchange theory
Ferm, Lars-Erik Casper and Thaichon, Park. 2021. "Customer pre-participatory social media drivers and their influence on attitudinal loyalty within the retail banking industry: A multi-group analysis utilizing social exchange theory." Journal of Retailing and Consumer Services. 61. https://doi.org/10.1016/j.jretconser.2021.102584
Value co-creation and social media: Investigating antecedents and influencing factors in the U.S. retail banking industry
Ferm, Lars-Erik Casper and Thaichon, Park. 2021. "Value co-creation and social media: Investigating antecedents and influencing factors in the U.S. retail banking industry." Journal of Retailing and Consumer Services. 61. https://doi.org/10.1016/j.jretconser.2021.102548
Special issue introduction: e-tailing: the current landscape and future developments
Thaichon, Park, Brown, James R. and Weaven, Scott. 2021. "Special issue introduction: e-tailing: the current landscape and future developments." Asia Pacific Journal of Marketing and Logistics. 33 (6), pp. 1289-1291. https://doi.org/10.1108/APJML-07-2021-881
Can positioning strategies help influence willingness to pay for office space? Evidence on the moderating effect of office space grade and industry sector for occupiers of leased office space
Cheah, Jun-Hwa, Ting, Hiram, Thaichon, Park, Fam, Kim-Shyan and Bazylewich, Martin. 2021. "Can positioning strategies help influence willingness to pay for office space? Evidence on the moderating effect of office space grade and industry sector for occupiers of leased office space." Journal of Strategic Marketing. 29 (4), pp. 337-358. https://doi.org/10.1080/0965254X.2020.1733049
Surviving an economic downturn: Dynamic capabilities of SMEs
Weaven, Scott, Quach, Sara, Thaichon, Park, Frazer, Lorelle, Billot, Ken and Grace, Debra. 2021. "Surviving an economic downturn: Dynamic capabilities of SMEs ." Journal of Business Research. 128, pp. 109-123. https://doi.org/10.1016/j.jbusres.2021.02.009
Guest Editorial: Technologies and Relationship Marketing
Thaichon, Park, Soutar, Geoff and Weaven, Scott. 2021. "Guest Editorial: Technologies and Relationship Marketing ." Australasian Marketing Journal. 29 (2), pp. 109-110. https://doi.org/10.1177/1839334921994387
Digital content marketing as a catalyst for e-WOM in food tourism
Bu, Yi, Parkinson, Joy and Thaichon, Park. 2021. "Digital content marketing as a catalyst for e-WOM in food tourism." Australasian Marketing Journal. 29 (2), pp. 142-154. https://doi.org/10.1016/j.ausmj.2020.01.001
Customer participation in firm-initiated activities via social media: Understanding the role of experiential value
Quach, Sara, Shao, Wei, Ross, Mitchell and Thaichon, Park. 2021. "Customer participation in firm-initiated activities via social media: Understanding the role of experiential value ." Australasian Marketing Journal. 29 (2), pp. 132-141. https://doi.org/10.1016/j.ausmj.2020.05.006
Loyalty layers, expectations and the role of knowledge
Quach, Sara, Thaichon, Park, Roberts, Robin E. and Weaven, Scott. 2021. "Loyalty layers, expectations and the role of knowledge ." Marketing Intelligence and Planning. 39 (3), pp. 377-393. https://doi.org/10.1108/MIP-09-2019-0489
The experience of regret in small business failure: who's to blame?
Quach, Sara, Weaven, Scott K., Thaichon, Park, Grace, Debra, Frazer, Lorelle. and Brown, James R.. 2021. "The experience of regret in small business failure: who's to blame? " European Journal of Marketing. 55 (8), pp. 2201-2238. https://doi.org/10.1108/EJM-12-2019-0917
Resilience toward supply disruptions: A stochastic inventory control model with partial backordering under the base stock policy
Taleizadeh, Ata Allah, Tafakkori, Keivan and Thaichon, Park. 2021. "Resilience toward supply disruptions: A stochastic inventory control model with partial backordering under the base stock policy ." Journal of Retailing and Consumer Services. 58. https://doi.org/10.1016/j.jretconser.2020.102291
What to expect after the honeymoon: evolutionary psychology of part-time franchising
Thaichon, Park, Weaven, Scott, Quach, Sara, Baker, Brent and Frazer, Lorelle. 2020. "What to expect after the honeymoon: evolutionary psychology of part-time franchising." Journal of Strategic Marketing. 28 (8), pp. 702-726. https://doi.org/10.1080/0965254X.2019.1570315
Price image and the sugrophobia effect on luxury retail purchase intention
Cheah, Jun-Hwa, Waller, David, Thaichon, Park, Ting, Hiram and Lim, Xin-Jean. 2020. "Price image and the sugrophobia effect on luxury retail purchase intention." Journal of Retailing and Consumer Services. 57. https://doi.org/10.1016/j.jretconser.2020.102188
Host and guest value co-creation and satisfaction in a shared economy: The case of Airbnb
Thaichon, Park, Surachartkumtonkun, Jiraporn, Singhal, Anubhuti and Alabastro, Artem. 2020. "Host and guest value co-creation and satisfaction in a shared economy: The case of Airbnb." Journal of Global Scholars of Marketing Science: Bridging Asia and the World (Quanqiu Yingxiao Kexue Yanjiuyuan Xuebao). 30 (4), pp. 407-422. https://doi.org/10.1080/21639159.2020.1752278
Special issue introduction: online relationship marketing
Thaichon, Park, Brown, James R. and Weaven, Scott. 2020. "Special issue introduction: online relationship marketing." Marketing Intelligence and Planning. 38 (6), pp. 673-675. https://doi.org/10.1108/MIP-09-2020-623
Customer engagement and co-created value in social media
Quach, Sara, Shao, Wei, Ross, Mitchell and Thaichon, Park. 2020. "Customer engagement and co-created value in social media." Marketing Intelligence and Planning. 38 (6), pp. 730-744. https://doi.org/10.1108/MIP-04-2019-0218
Online relationship marketing: evolution and theoretical insights into online relationship marketing
Thaichon, Park, Liyanaarachchi, Gajendra, Quach, Sara, Weaven, Scott and Bu, Yi. 2020. "Online relationship marketing: evolution and theoretical insights into online relationship marketing ." Marketing Intelligence and Planning. 38 (6), pp. 676-698. https://doi.org/10.1108/MIP-04-2019-0232
Toward a theory of outside-in marketing: Past, present, and future
Quach, Sara, Thaichon, Park, Lee, Ju-Yeon, Weaven, Scott and Palmatier, Robert W.. 2020. "Toward a theory of outside-in marketing: Past, present, and future ." Industrial Marketing Management. 89, pp. 107-128. https://doi.org/10.1016/j.indmarman.2019.10.016
To donate or to waste it: Understanding posthumous organ donation attitude
Alassaf, Amani, Fry, Marie-Louise and Thaichon, Park. 2020. "To donate or to waste it: Understanding posthumous organ donation attitude." Australasian Marketing Journal. 28 (3), pp. 87-97. https://doi.org/10.1016/j.ausmj.2020.04.001
Examining antecedents of reconciliation following service failure and recovery
Radu, Alexandru, Surachartkumtonkun, Jiraporn, Weaven, Scott and Thaichon, Park. 2020. "Examining antecedents of reconciliation following service failure and recovery ." Journal of Strategic Marketing. 28 (5), pp. 417-433. https://doi.org/10.1080/0965254X.2018.1518920
Storytelling, the scale of persuasion and retention: A neuromarketing approach
Hamelin, Nicolas, Thaichon, Park, Abrahams, Christopher, Driver, Nicholas, Lipscombe, Joe and Pillai, Jayarethanam. 2020. "Storytelling, the scale of persuasion and retention: A neuromarketing approach." Journal of Retailing and Consumer Services. 55. https://doi.org/10.1016/j.jretconser.2020.102099
Triadic relationship between customers, service providers and government in a highly regulated industry
Quach, Sara, Thaichon, Park and Hewege, Chandana. 2020. "Triadic relationship between customers, service providers and government in a highly regulated industry ." Journal of Retailing and Consumer Services. 55. https://doi.org/10.1016/j.jretconser.2020.102148
Enrichment for retail businesses: How female entrepreneurs and masculine traits enhance business success
Moudry, Dann Vit and Thaichon, Park. 2020. "Enrichment for retail businesses: How female entrepreneurs and masculine traits enhance business success ." Journal of Retailing and Consumer Services. 54. https://doi.org/10.1016/j.jretconser.2020.102068
Female franchisees; a lost opportunity for franchising sector growth?
Thaichon, Park, Weaven, Scott, Quach, Sara, Bodey, Kelli, Merrilees, Bill and Frazer, Lorelle. 2020. "Female franchisees; a lost opportunity for franchising sector growth?" Journal of Strategic Marketing. 28 (2), pp. 107-122. https://doi.org/10.1080/0965254X.2018.1482946
B2B purchase engagement: Examining the key drivers and outcomes in professional services
Nyadzayo, Munyaradzi W., Casidy, Riza and Thaichon, Park. 2020. "B2B purchase engagement: Examining the key drivers and outcomes in professional services ." Industrial Marketing Management. 85, pp. 197-208. https://doi.org/10.1016/j.indmarman.2019.11.007
The role of fiscal instruments in encouraging the private sector and smallholders to reduce emissions from deforestation and forest degradation: Evidence from Indonesia
Cadman, Tim, Sarker, Tapan, Muttaqin, Zahrul, Nurfatriani, Firti and Maraseni, Tek. 2019. "The role of fiscal instruments in encouraging the private sector and smallholders to reduce emissions from deforestation and forest degradation: Evidence from Indonesia." Forest Policy and Economics. 108, pp. 1-10. https://doi.org/10.1016/j.forpol.2019.04.017
Gratitude in franchisor-franchisee relationships: does personality matter?
Quach, Sara, Weaven, Scott K., Thaichon, Park, Baker, Brent and Edwards, Chase Jeremiah. 2020. "Gratitude in franchisor-franchisee relationships: does personality matter?" European Journal of Marketing. 54 (1), pp. 109-144. https://doi.org/10.1108/EJM-07-2018-0458
A model of entrepreneurship education in franchising - application of outside-in marketing with a behavioural focus
Quach, Sara, Weaven, Scott, Thaichon, Park, Grace, Debra and Frazer, Lorelle. 2020. "A model of entrepreneurship education in franchising - application of outside-in marketing with a behavioural focus." Journal of Business and Industrial Marketing. 35 (1), pp. 116-133. https://doi.org/10.1108/JBIM-07-2018-0210
Consumer behaviour and disposition decisions: The why and how of smartphone disposition
Ting, Hiram, Thaichon, Park, Chuah, Francis and Tan, Sharon Rebecca. 2019. "Consumer behaviour and disposition decisions: The why and how of smartphone disposition." Journal of Retailing and Consumer Services. 51, pp. 212-220. https://doi.org/10.1016/j.jretconser.2019.06.002
The effects of e-commerce on franchising: Practical implications and models
Kremez, Z., Frazer, Lorelle and Thaichon, Park. 2019. "The effects of e-commerce on franchising: Practical implications and models." Australasian Marketing Journal. 27 (3), pp. 158-168. https://doi.org/10.1016/j.ausmj.2019.04.002
Emerging from my youth - intra-cohort segmentation
Pentecost, Robin, Donoghue, Sune and Thaichon, Park. 2019. "Emerging from my youth - intra-cohort segmentation." International Journal of Retail and Distribution Management. 47 (5), pp. 571-588. https://doi.org/10.1108/IJRDM-06-2018-0113
How much effort is enough? Unlocking customer fanaticism in services industries
Quach, Sara, Hewege, Chandana Rathnasiri and Thaichon, Park. 2019. "How much effort is enough? Unlocking customer fanaticism in services industries." Marketing Intelligence and Planning. 37 (3), pp. 325-338. https://doi.org/10.1108/MIP-06-2018-0226
Enhancing client-agency relationship quality in the advertising industry - an application of project management
Levin, Elizabeth, Quach, Thu Nguyen and Thaichon, Park. 2019. "Enhancing client-agency relationship quality in the advertising industry - an application of project management." Journal of Business and Industrial Marketing. 34 (2), pp. 463-473. https://doi.org/10.1108/JBIM-08-2017-0186
The role of creativity and project management in enhancing service quality of advertising agencies: A qualitative approach
Levin, Elizabeth, Thaichon, Park, Quach, Sara and Lobo, Antonio. 2018. "The role of creativity and project management in enhancing service quality of advertising agencies: A qualitative approach ." Australasian Marketing Journal. 26 (1), pp. 31-40. https://doi.org/10.1016/j.ausmj.2017.10.002
Comparative evaluation of zero deforestation governance
Cadman, Tim, Maraseni, Tek, Sarker, Tapan and Ma, Hwan Ok. 2017. "Comparative evaluation of zero deforestation governance." EFTRN News. 58, pp. 161-168.
Are You a Chocolate Lover? An Investigation of the Repurchase Behavior of Chocolate Consumers
Thaichon, Park, Jebarajakirthy, Charles, Tatuu, Puja and Gajbhiyeb, Rahul Gautam. 2018. "Are You a Chocolate Lover? An Investigation of the Repurchase Behavior of Chocolate Consumers ." Journal of Food Products Marketing: innovations in food advertising, food promotion, food publicity, food sales promotion. 24 (2), pp. 163-176. https://doi.org/10.1080/10454446.2017.1266551
Hybrid sales structures in the age of e-commerce
Thaichon, Park, Surachartkumtonkun, Jiraporn, Quach, Sara, Weaven, Scott and Palmatier, Robert W.. 2018. "Hybrid sales structures in the age of e-commerce." Journal of Personal Selling and Sales Management. 38 (3), pp. 277-302. https://doi.org/10.1080/08853134.2018.1441718
Dark motives-counterfeit selling framework An investigate on the supply side of the non-deceptive market
Quach, Sara and Thaichon, Park. 2018. "Dark motives-counterfeit selling framework An investigate on the supply side of the non-deceptive market ." Marketing Intelligence and Planning. 36 (2), pp. 245-259. https://doi.org/10.1108/MIP-04-2017-0069
From connoisseur luxury to mass luxury: Value co-creation and co-destruction in the online environment
Quach, Sara and Thaichon, Park. 2017. "From connoisseur luxury to mass luxury: Value co-creation and co-destruction in the online environment." Journal of Business Research. 81, pp. 163-172. https://doi.org/10.1016/j.jbusres.2017.06.015
Aesthetic labor and visible diversity: The role in retailing service encounters
Quach, Sara, Jebarajakirthy, Charles and Thaichon, Park. 2017. "Aesthetic labor and visible diversity: The role in retailing service encounters." Journal of Retailing and Consumer Services. 38, pp. 34-43. https://doi.org/10.1016/j.jretconser.2017.05.004
Emotion and advertising effectiveness: A novel facial expression analysis approach
Hamelin, Nicolas, El Moujahid, Othmane and Thaichon, Park. 2017. "Emotion and advertising effectiveness: A novel facial expression analysis approach." Journal of Retailing and Consumer Services. 36, pp. 103-111. https://doi.org/10.1016/j.jretconser.2017.01.001
Consumer socialization process: The role of age in children's online shopping behavior
Thaichon, Park. 2017. "Consumer socialization process: The role of age in children's online shopping behavior." Journal of Retailing and Consumer Services. 34, pp. 38-47. https://doi.org/10.1016/j.jretconser.2016.09.007
An analysis of product-place co-branding: the case of Ceylon Tea
Ranasinghe, Wasanee Tharanga, Thaichon, Park and Ranasinghe, Malanee. 2017. "An analysis of product-place co-branding: the case of Ceylon Tea." Asia Pacific Journal of Marketing and Logistics. 29 (1), pp. 200-214. https://doi.org/10.1108/APJML-10-2015-0156
Dark motives-counterfeit purchase framework: Internal and external motives behind counterfeit purchase via digital platforms
Thaichon, Park and Quach, Sara. 2016. "Dark motives-counterfeit purchase framework: Internal and external motives behind counterfeit purchase via digital platforms." Journal of Retailing and Consumer Services. 33, pp. 82-91. https://doi.org/10.1016/j.jretconser.2016.08.003
Consumer motives and impact of western media on the Moroccan luxury buyer
Hamelin, Nicolas and Thaichon, Park. 2016. "Consumer motives and impact of western media on the Moroccan luxury buyer ." Journal of Retailing and Consumer Services. 32, pp. 164-170. https://doi.org/10.1016/j.jretconser.2016.06.010
The Political economy of sustainable development: policy instruments and market mechanisms
Cadman, Tim, Eastwood, Lauren, Lopez-Casero Michaelis, Federico, Maraseni, Tek, Pittock, Jamie and Sarker, Tapan. 2015. The Political economy of sustainable development: policy instruments and market mechanisms. Cheltenham, Northampton,United Kingdom. Edward Elgar Publishing.
Internet service providers' service quality and its effect on customer loyalty of different usage patterns
Quach, Thu Nguyen, Thaichon, Paramaporn and Jebarajakirthy, Charles. 2016. "Internet service providers' service quality and its effect on customer loyalty of different usage patterns." Journal of Retailing and Consumer Services. 29, pp. 104-113. https://doi.org/10.1016/j.jretconser.2015.11.012
Marketing microcredit to bottom of the pyramid market Investigating determinants and the role of self-identity: the case of youth in post-war context
Jebarajakirthy, Charles and Thaichon, Paramaporn. 2016. "Marketing microcredit to bottom of the pyramid market Investigating determinants and the role of self-identity: the case of youth in post-war context." International Journal of Bank Marketing. 34 (2), pp. 191-215. https://doi.org/10.1108/IJBM-12-2014-0176
The impact of creative competence and project management on longevity of the client-advertising agency relationship
Levin, Elizabeth, Thaichon, Paramaporn and Quach, Thu Nguyen. 2016. "The impact of creative competence and project management on longevity of the client-advertising agency relationship." Journal of Business and Industrial Marketing. 31 (2), pp. 274-286. https://doi.org/10.1108/JBIM-11-2014-0220
Evaluating specific service quality aspects which impact on customers’ behavioural loyalty in high-tech internet services
Thaichon, Paramaporn and Jebarajakirthy, Charles. 2016. "Evaluating specific service quality aspects which impact on customers’ behavioural loyalty in high-tech internet services." Asia Pacific Journal of Marketing and Logistics. 28 (1), pp. 141-159. https://doi.org/10.1108/APJML-02-2015-0027
The effects of service quality on internet service provider customers' behaviour A mixed methods study
Quach, Thu Nguyen, Jebarajakirthy, Charles and Thaichon, Park. 2016. "The effects of service quality on internet service provider customers' behaviour A mixed methods study." Asia Pacific Journal of Marketing and Logistics. 28 (3), pp. 435-463. https://doi.org/10.1108/APJML-03-2015-0039
The influence of relationship marketing orientation on brand equity in banks
Yoganathan, Dhanushanthini, Jebarajakirthy, Charles and Thaichon, Paramaporn. 2015. "The influence of relationship marketing orientation on brand equity in banks." Journal of Retailing and Consumer Services. 26, pp. 14-22. https://doi.org/10.1016/j.jretconser.2015.05.006
Resource constraints and Asia’s growth: regional cooperation for enhancing energy security
Hossain, Shanawez and Sarker, Tapan. 2013. "Resource constraints and Asia’s growth: regional cooperation for enhancing energy security." Hossain, Moazzem, Sarker, Tapan and McIntosh, Malcolm (ed.) The Asian Century, Sustainable Growth and Climate Change: Responsible Futures Matter. 9781781005743. Edward Elgar Publishing. pp. 54-81
Marketing research: an integrated approach: solving business problems: the value of marketing research
Wilson, Alan, Johns, Raechel, Miller, Karen W. and Pentecost, Robin. 2010. Marketing research: an integrated approach: solving business problems: the value of marketing research. Frenchs Forest, NSW. Pearson Education Australia.