Mahindra & Mahindra – Mainstreaming Sustainability Through Knowledge Building
Edited book (chapter)
Sarker, Tapan, Ray, Subhasis and Gazder, Beroz. 2017. "Mahindra & Mahindra – Mainstreaming Sustainability Through Knowledge Building." Lenssen, Gilbert, Rhee, Jay Hyuk and Martinez, Fabien (ed.) The Role of Corporate Sustainability in Asian Development: A Case Study Handbook in the Automotive and ICT Industries. Switzerland. Springer. pp. 145-165
| Chapter Title | Mahindra & Mahindra – Mainstreaming Sustainability Through Knowledge Building |
|---|---|
| Book Chapter Category | Edited book (chapter) |
| ERA Publisher ID | 3337 |
| Book Title | The Role of Corporate Sustainability in Asian Development: A Case Study Handbook in the Automotive and ICT Industries |
| Authors | Sarker, Tapan (Author), Ray, Subhasis (Author) and Gazder, Beroz (Author) |
| Editors | Lenssen, Gilbert, Rhee, Jay Hyuk and Martinez, Fabien |
| Volume | 7 |
| Page Range | 145-165 |
| Series | Advances in Business Ethics Research |
| Chapter Number | 8 |
| Number of Pages | 21 |
| Year | 2017 |
| Publisher | Springer |
| Place of Publication | Switzerland |
| ISBN | 9783319451589 |
| 9783319451602 | |
| Digital Object Identifier (DOI) | https://doi.org/10.1007/978-3-319-45160-2_8 |
| Web Address (URL) | https://link.springer.com/chapter/10.1007/978-3-319-45160-2_8 |
| Abstract | This chapter provides support in using a knowledge building approach as a tool for mainstreaming sustainability in business operations. Using a case of Mahindra & Mahindra Ltd, the chapter outlines the role of knowledge management, which aimed to achieve two key objectives. The first objective revolved around creating awareness and understanding of the importance of integrating sustainability drivers at the strategic, managerial and operational level. The second objective focused on adopting an 'alternative thinking' approach to enable innovation and change to occur in its products and services. The approach taken by the Mahindra Group revolved around enabling a focus on sustainability to be deeply ingrained into the ethos of the organisation. As the Mahindra Group approach to sustainability finds its roots in its core values, it has been able to enmesh this further within its new brand positioning ‘Mahindra RISE’. |
| Keywords | Corporate social responsibility; Corporate governance; Knowledge management; Knowledge building; United Nations global Compact |
| ANZSRC Field of Research 2020 | 350299. Banking, finance and investment not elsewhere classified |
| 350702. Corporate social responsibility | |
| Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |
| Byline Affiliations | Griffith University |
| Xavier Institute of Management, India | |
| Mahindra Group, India | |
| Journal Title | The Role of Corporate Sustainability in Asian Development: A Case Study Handbook in the Automotive and ICT Industries |
| Institution of Origin | University of Southern Queensland |
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