Understanding the drivers of destination equity in the post-pandemic era: the case of Australia

Article

Sarker, Tapan, Rabbanee, F.K., Shakeela, Aishath, Jebarajakirthy, Charles, Sarwar, Aisha and Mollah, Md Ruhul Amin. 2023. "Understanding the drivers of destination equity in the post-pandemic era: the case of Australia." Asia Pacific Journal of Tourism Research. 28 (5), pp. 433-448. https://doi.org/10.1080/10941665.2023.2245501
Article Title

Understanding the drivers of destination equity in the post-pandemic era: the case of Australia

ERA Journal ID19652
Article CategoryArticle
AuthorsSarker, Tapan, Rabbanee, F.K., Shakeela, Aishath, Jebarajakirthy, Charles, Sarwar, Aisha and Mollah, Md Ruhul Amin
Journal TitleAsia Pacific Journal of Tourism Research
Journal Citation28 (5), pp. 433-448
Number of Pages16
Year2023
Place of PublicationUnited Kingdom
ISSN1094-1665
1741-6507
Digital Object Identifier (DOI)https://doi.org/10.1080/10941665.2023.2245501
Web Address (URL)https://www.tandfonline.com/doi/full/10.1080/10941665.2023.2245501
Abstract

Drawing on the appraisal theory of emotions and based on an online Qualtrics survey conducted among members of the Australian consumer panel (n = 357), this study examined destination equity considering the changing travel preferences in the post COVID-19 pandemic era. The findings empirically support that in addition to conventional destination equity drivers, tourists in the post-pandemic era consider the internal environment when deciding on a travel destination. Peace of mind was identified as a key manoeuvring factor influencing tourists’ behaviours such as higher payment and share-of-wallet. Theoretical and managerial implications of the findings are presented.

KeywordsDestination equity; customer equity drivers; share-of-wallet; COVID-19; risk perceptions; appraisal theory of emotions
Contains Sensitive ContentDoes not contain sensitive content
ANZSRC Field of Research 2020350806. Tourist behaviour and visitor experience
Byline AffiliationsSchool of Business
Curtin University of Technology
Griffith University
La Trobe University
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Tu, Chuc Anh, Sarker, Tapan and Rasoulinezhad, Ehsan. 2020. Revisiting Development of the Green Bond Market: Evidence of the AHP Approach. Tokyo, Japan. Asian Development Bank Institute.
Taxing for the future: An intergenerational perspective
Sarker, Tapan. 2013. "Taxing for the future: An intergenerational perspective." Hossain, Moazzem, Sarker, Tapan and McIntosh, Malcolm (ed.) The Asian Century, Sustainable Growth and Climate Change: Responsible Futures Matter. Edward Elgar Publishing. pp. 85-110
Sustainable resource development in Asia: Challenges and opportunities
Sharma, Vigya and Sarker, Tapan. 2013. "Sustainable resource development in Asia: Challenges and opportunities." Hossain, Moazzem, Sarker, Tapan and McIntosh, Malcolm (ed.) The Asian Century, Sustainable Growth and Climate Change: Responsible Futures Matter. Edward Elgar Publishing. pp. 225-252
Empowering society for better corporate social responsibility (CSR): The case of Malaysia
Amran, Azlan, Zain, Mustaffa Mohamed, Sulaiman, Maliah, Sarker, Tapan and Ooi, Say Keat. 2013. "Empowering society for better corporate social responsibility (CSR): The case of Malaysia." Kajian Malaysia. 31 (1), pp. 57-78.
Voluntary codes of conduct and their implementation in the Australian mining and petroleum industries: is there a business case for CSR?
Sarker, Tapan K.. 2013. "Voluntary codes of conduct and their implementation in the Australian mining and petroleum industries: is there a business case for CSR?" Asian Journal of Business Ethics. 2 (2), pp. 205-224. https://doi.org/10.1007/s13520-012-0027-3
Incentives and disincentives for reducing emissions under REDD+ in Indonesia
Nurfatriani, Fitri, Salminah, Mimi, Cadman, Tim and Sarker, Tapan. 2018. "Incentives and disincentives for reducing emissions under REDD+ in Indonesia." Hossain, Moazzem, Hales, Robert and Sarker, Tapan (ed.) Pathways to a Sustainable Economy: Bridging the Gap between Paris Climate Change Commitments and Net Zero Emissions. Switzerland. Springer. pp. 191-207
What’s in it for me? The potential for managerial benefits to improve tax compliance
Faridy, Nahida, Freudenberg, Brett and Sarker, Tapan. 2018. "What’s in it for me? The potential for managerial benefits to improve tax compliance." Australian Tax Forum: a journal of taxation policy, law and reform. 33 (2), pp. 307-342.
Complexity, compliance costs and non compliance with VAT by small and medium enterprises in Bangladesh: is there a relationship?
Faridy, Nahida, Copp, Richard, Freudenberg, Brett and Sarker, Tapan. 2014. "Complexity, compliance costs and non compliance with VAT by small and medium enterprises in Bangladesh: is there a relationship?" Australian Tax Forum: a journal of taxation policy, law and reform. 29, pp. 281-328.
The Devil is in the Detail: An Analysis of VAT Compliance Costs for SMEs in a Developing Nation
Faridy, Nahida, Freudenberg, Brett and Sarker, Tapan. 2017. "The Devil is in the Detail: An Analysis of VAT Compliance Costs for SMEs in a Developing Nation." New Zealand Journal of Taxation Law and Policy. 23 (2), pp. 176-203.
'They are a tax fearing people': Deterrent Effect-Penalties, Audit and Corruption in a Developing Country
Faridy, Nahida, Freudenberg, Brett and Sarker, Tapan. 2016. "'They are a tax fearing people': Deterrent Effect-Penalties, Audit and Corruption in a Developing Country." Curtin Law and Taxation Review. 3, pp. 1-50.
Sustainable coffee supply chain management: a case study in Buon Me Thuot City, Daklak, Vietnam
Nguyen, Giang N. T. and Sarker, Tapan. 2018. "Sustainable coffee supply chain management: a case study in Buon Me Thuot City, Daklak, Vietnam." International Journal of Corporate Social Responsibility. 3 (1), pp. 1-17. https://doi.org/10.1186/s40991-017-0024-x
First Demographic Dividend, Digitalization, and Economic Growth: Bangladesh’s Experience
Zaman, Kazi Arif Uz and Sarker, Tapan. 2021. "First Demographic Dividend, Digitalization, and Economic Growth: Bangladesh’s Experience." Park, Sang-Chul, Ogawa, Naohiro, Kim, Chul Ju, Sirivunnabood, Pitchaya and Le, Thai-Ha (ed.) Demographic transition and its impacts in Asia and Europe. Tokyo, Japan. Asian Development Bank Institute. pp. 123-161
Promoting Sustainable Development through Realising the First Demographic Dividend Opportunity in the Digital Economy: The Nepal Experience
Tandukar, Shristi, Sarker, Tapan and Dey, Sima Rani. 2021. "Promoting Sustainable Development through Realising the First Demographic Dividend Opportunity in the Digital Economy: The Nepal Experience." Park, Sang-Chul, Ogawa, Naohiro, Kim, Chul Ju, Sirivunnabood, Pitchaya and Le, Thai-Ha (ed.) Demographic Transition and Its Impacts in Asia and Europe. Tokyo, Japan. Asian Development Bank Institute. pp. 162-191
Energy Security and Economic Integration: A Comparative Analysis of Europe and Asia-Pacific
Taghizadeh-Hesary, Farhad, Sarker, Tapan, Mortha, Aline and Kim, Chul Ju. 2021. "Energy Security and Economic Integration: A Comparative Analysis of Europe and Asia-Pacific." Park, Sang Chul, Kim, Chul Ju, Taghizadeh-Hesary, Farhad and Sirivunnabood, Pitchaya (ed.) Economic Integration in Asia and Europe: Lessons and Policies. Tokyo, Japan. Asian Development Bank Institute. pp. 593-620
Weaknesses of VAT in Nepal
Sharma, Dhani Ram and Sarker, Tapan. 2014. "Weaknesses of VAT in Nepal." International VAT Monitor. 25 (3), pp. 140-142.
The Role of Fiscal Incentives and Market-Based Incentives in Promoting Energy Efficiency in the Industrial Sector: Case Studies from Asia
Sarker, Tapan, Taghizadeh-Hesary, Farhad, Mortha, Aline and Saha, Anjan. 2021. "The Role of Fiscal Incentives and Market-Based Incentives in Promoting Energy Efficiency in the Industrial Sector: Case Studies from Asia." Liu, Yang, Taghizadeh-Hesary, Farhad and Yoshino, Naoyuki (ed.) Energy Efficiency Financing and Market-Based Instruments. Singapore. Springer. pp. 131-149
Mahindra & Mahindra – Mainstreaming Sustainability Through Knowledge Building
Sarker, Tapan, Ray, Subhasis and Gazder, Beroz. 2017. "Mahindra & Mahindra – Mainstreaming Sustainability Through Knowledge Building." Lenssen, Gilbert, Rhee, Jay Hyuk and Martinez, Fabien (ed.) The Role of Corporate Sustainability in Asian Development: A Case Study Handbook in the Automotive and ICT Industries. Switzerland. Springer. pp. 145-165
Factors influencing managers’ environmental investment decisions: an empirical examination in the Australian offshore oil and gas industry
Sarker, Tapan. 2017. "Factors influencing managers’ environmental investment decisions: an empirical examination in the Australian offshore oil and gas industry." International Journal of Environmental Policy and Decision Making. 2 (3), pp. 236-270. https://doi.org/10.1504/IJEPDM.2017.085408
The Asian century, sustainable growth and climate change: Responsible futures matter
Hossain, Moazzem, Sarker, Tapan and McIntosh, Malcolm. Hossain, Moazzem, Sarker, Tapan and McIntosh, Malcolm (ed.) 2013. The Asian century, sustainable growth and climate change: Responsible futures matter. United States. Edward Elgar Publishing.
The hidden compliance cost of VAT: An exploration of psychological and corruption costs of VAT in a developing country
Faridy, Nahida, Freudenberg, Brett, Sarker, Tapan and Copp, Richard. 2016. "The hidden compliance cost of VAT: An exploration of psychological and corruption costs of VAT in a developing country." eJournal of Tax Research. 14 (1), pp. 166-205.
Pathways to a sustainable economy: Bridging the gap between Paris climate change commitments and net zero emissions
Hossain, Moazzem, Hales, Robert and Sarker, Tapan. Hossain, Moazzem, Hales, Robert and Sarker, Tapan (ed.) 2018. Pathways to a sustainable economy: Bridging the gap between Paris climate change commitments and net zero emissions. Switzerland. Springer.
Is the literacy of small business owners important for cash flow management?: The experts’ perspective
Belle Isle, Melissa, Freudenberg, Brett and Sarker, Tapan. 2018. "Is the literacy of small business owners important for cash flow management?: The experts’ perspective." Journal of the Australasian Tax Teachers Association. 13 (1), pp. 31-67.
Predicting intention to recycle on the basis of the theory of planned behaviour
Arli, Denni, Badejo, Abi, Carlini, Joan, France, Cassandra, Jebarajakirthy, Charles, Knox, Kathy, Pentecost, Robin, Perkins, Helen, Thaichon, Park, Sarker, Tapan and Wright, Owen. 2019. "Predicting intention to recycle on the basis of the theory of planned behaviour." International Journal of Nonprofit and Voluntary Sector Marketing. 25 (2), pp. 1-14. https://doi.org/10.1002/nvsm.1653
Investigating solutions for the development of a green bond market: Evidence from analytic hierarchy process
Tu, Chuc Anh, Rasoulinezhad, Ehsan and Sarker, Tapan. 2020. "Investigating solutions for the development of a green bond market: Evidence from analytic hierarchy process." Finance Research Letters. 34, pp. 1-5. https://doi.org/10.1016/j.frl.2020.101457
Role of energy finance in geothermal power development in Japan
Taghizadeh-Hesary, Farhad, Mortha, Aline, Farabi-Asl, Hadi, Sarker, Tapan, Chapman, Andrew, Shigetomi, Yosuke and Fraser, Timothy. 2020. "Role of energy finance in geothermal power development in Japan." International Review of Economics and Finance. 70, pp. 398-412. https://doi.org/10.1016/j.iref.2020.06.011
The business tax literacy of Australian small businesses
Belle Isle, Melissa, Freudenberg, Brett and Sarker, Tapan. 2022. "The business tax literacy of Australian small businesses." Australian Tax Forum: a journal of taxation policy, law and reform. 37 (1), pp. 65-103.
Role of the Land-Based Private Sector in Low-Emission Development: An Indonesian Case
Alviya, Iis, Sarker, Tapan, Sarvaiya, Harsha and Iftekhar, Md Sayed. 2021. "Role of the Land-Based Private Sector in Low-Emission Development: An Indonesian Case." Sustainability. 13 (24), pp. 1-22. https://doi.org/10.3390/su132413811
Quality infrastructure and natural disaster resiliency: A panel analysis of Asia and the Pacific
Taghizadeh-Hesary, Farhad, Sarker, Tapan, Yoshino, Naoyuki, Mortha, Aline and Vo, Xuan Vinh. 2020. "Quality infrastructure and natural disaster resiliency: A panel analysis of Asia and the Pacific." Economic Analysis and Policy. 69, pp. 394-406. https://doi.org/10.1016/j.eap.2020.12.021
Revisiting conventional and green finance spillover in post-COVID world: Evidence from robust econometric models
Sharma, Gagan Deep, Sarker, Tapan, Rao, Amar, Talan, Gaurav and Jain, Mansi. 2022. "Revisiting conventional and green finance spillover in post-COVID world: Evidence from robust econometric models." Global Finance Journal. 51, pp. 1-22. https://doi.org/10.1016/j.gfj.2021.100691
Neuroentrepreneurship: an integrative review and research agenda
Sharma, Gagan Deep, Paul, Justin, Srivastava, Mrinalini, Yadav, Anshita, Mendy, John, Sarker, Tapan and Bansal, Sanchita. 2021. "Neuroentrepreneurship: an integrative review and research agenda." Entrepreneurship and Regional Development. 33 (9-10), pp. 863-893. https://doi.org/10.1080/08985626.2021.1966106
Conditional acceptance of digitized business model innovation at the BoP: A stakeholder analysis of eKutir in India
Sengupta, Tuhin, Narayanamurthy, Gopalakrishnan, Hota, Pradeep Kumar, Sarker, Tapan and Dey, Subhendu. 2021. "Conditional acceptance of digitized business model innovation at the BoP: A stakeholder analysis of eKutir in India." Technological Forecasting and Social Change. 170, pp. 1-12. https://doi.org/10.1016/j.techfore.2021.120857
Renewable energy generation from livestock waste for a sustainable circular economy in Bangladesh
Islam, K. M. Nazmul, Sarker, Tapan, Taghizadeh-Hesary, Farhad, Atri, Anashuwa Chowdhury and Alam, Mohammad Shafiul. 2021. "Renewable energy generation from livestock waste for a sustainable circular economy in Bangladesh." Renewable and Sustainable Energy Reviews. 139, pp. 1-13. https://doi.org/10.1016/j.rser.2020.110695
Spillovers of the COVID-19 Pandemic: Impact on Global Economic Activity, the Stock Market, and the Energy Sector
Hasan, Md. Bokhtiar, Mahi, Masnun, Sarker, Tapan and Amin, Md. Ruhul. 2021. "Spillovers of the COVID-19 Pandemic: Impact on Global Economic Activity, the Stock Market, and the Energy Sector." Journal of Risk and Financial Management. 14 (5), pp. 1-18. https://doi.org/10.3390/jrfm14050200
Promoting energy efficiency financing within the G20: the role of fiscal instruments
Sarker, Tapan, Taghizadeh-Hesary, Farhad and Yoshino, Naoyuki. 2021. Promoting energy efficiency financing within the G20: the role of fiscal instruments. Germany. Global Solutions Initiative Foundation.
Sustainable Coastal and Maritime Tourism: A Potential Blue Economy Avenue for Bangladesh
Islam, Md Wasiul and Sarker, Tapan. 2021. Sustainable Coastal and Maritime Tourism: A Potential Blue Economy Avenue for Bangladesh. Japan. Asian Development Bank Institute.
Demographic Dividend, Digital Innovation, and Economic Growth: Bangladesh Experience
Zaman, Kazi Arif Uz and Sarker, Tapan. 2021. Demographic Dividend, Digital Innovation, and Economic Growth: Bangladesh Experience. Japan. Asian Development Bank Institute.
Supporting SMEs in Sustainable Strategy Development Post-Covid-19: Challenges and Policy Agenda for the G20
Barbagila, Martina, Buttice, Vincenzo, Giudici, Giancarlo, Mendy, John, Sarker, Tapan, Sharma, Gagan D., Thomas, Asha and Zutshi, Ambika. 2021. Supporting SMEs in Sustainable Strategy Development Post-Covid-19: Challenges and Policy Agenda for the G20. Germany. Global Solutions Initiative Foundation.
Building the business case for climate change adaptation: Lessons from Coastal Australia
Hales, Rob, Banhalmi-Zakar, Zsuzsa, Sarker, Tapan, Lo, Alex, Chai, Andreas, Whittlesea, Emma, Fleming, Chris, Kelly, Katrina and Bun, Mara. 2016. Building the business case for climate change adaptation: Lessons from Coastal Australia. Australia. National Climate Change Adaptation Research Facility.
A general equilibrium assessment of climate change–induced loss of agricultural productivity in Nepal
Chalise, Sudarshan, Naranpanawa, Athula, Bandara, Jayatilleke S. and Sarker, Tapan. 2017. "A general equilibrium assessment of climate change–induced loss of agricultural productivity in Nepal." Economic Modelling. 62, pp. 43-50. https://doi.org/10.1016/j.econmod.2017.01.014
Factors Influencing the Green Bond Market Expansion: Evidence from a Multi-Dimensional Analysis
Tu, Chuc Anh, Sarker, Tapan and Rasoulinezhad, Ehsan. 2020. "Factors Influencing the Green Bond Market Expansion: Evidence from a Multi-Dimensional Analysis." Journal of Risk and Financial Management. 13 (6), pp. 1-14. https://doi.org/10.3390/jrfm13060126
Financial inclusion and macroeconomic performance: Connecting the dots, setting the agenda
Chavriya, Shubham, Sharma, Gagan Deep and Sarker, Tapan. 2022. "Financial inclusion and macroeconomic performance: Connecting the dots, setting the agenda." 35th Australian and New Zealand Academy of Management Conference (ANZAM 2022). Australia 06 - 07 Dec 2022 Australia. Australian and New Zealand Academy of Management.
Sustainable development and finance post-pandemic – future directions and challenges
Cadman, Timothy and Sarker, Tapan. 2022. "Sustainable development and finance post-pandemic – future directions and challenges." De Gruyter Handbook of Sustainable Development and Finance. Germany. Walter de Gruyter. pp. 653-665
Top of the Grade: Factors that could influence small business literacy
Belle Isle, Melissa, Freudenberg, Brett and Sarker, Tapan. 2022. "Top of the Grade: Factors that could influence small business literacy." Journal of Australian Taxation. 24 (1), pp. 5-34.
The role of fiscal instruments in encouraging the private sector and smallholders to reduce emissions from deforestation and forest degradation: Evidence from Indonesia
Cadman, Tim, Sarker, Tapan, Muttaqin, Zahrul, Nurfatriani, Firti and Maraseni, Tek. 2019. "The role of fiscal instruments in encouraging the private sector and smallholders to reduce emissions from deforestation and forest degradation: Evidence from Indonesia." Forest Policy and Economics. 108, pp. 1-10. https://doi.org/10.1016/j.forpol.2019.04.017
Comparative evaluation of zero deforestation governance
Cadman, Tim, Maraseni, Tek, Sarker, Tapan and Ma, Hwan Ok. 2017. "Comparative evaluation of zero deforestation governance." EFTRN News. 58, pp. 161-168.
Are You a Chocolate Lover? An Investigation of the Repurchase Behavior of Chocolate Consumers
Thaichon, Park, Jebarajakirthy, Charles, Tatuu, Puja and Gajbhiyeb, Rahul Gautam. 2018. "Are You a Chocolate Lover? An Investigation of the Repurchase Behavior of Chocolate Consumers ." Journal of Food Products Marketing: innovations in food advertising, food promotion, food publicity, food sales promotion. 24 (2), pp. 163-176. https://doi.org/10.1080/10454446.2017.1266551
Aesthetic labor and visible diversity: The role in retailing service encounters
Quach, Sara, Jebarajakirthy, Charles and Thaichon, Park. 2017. "Aesthetic labor and visible diversity: The role in retailing service encounters." Journal of Retailing and Consumer Services. 38, pp. 34-43. https://doi.org/10.1016/j.jretconser.2017.05.004
The Political economy of sustainable development: policy instruments and market mechanisms
Cadman, Tim, Eastwood, Lauren, Lopez-Casero Michaelis, Federico, Maraseni, Tek, Pittock, Jamie and Sarker, Tapan. 2015. The Political economy of sustainable development: policy instruments and market mechanisms. Cheltenham, Northampton,United Kingdom. Edward Elgar Publishing.
Internet service providers' service quality and its effect on customer loyalty of different usage patterns
Quach, Thu Nguyen, Thaichon, Paramaporn and Jebarajakirthy, Charles. 2016. "Internet service providers' service quality and its effect on customer loyalty of different usage patterns." Journal of Retailing and Consumer Services. 29, pp. 104-113. https://doi.org/10.1016/j.jretconser.2015.11.012
Marketing microcredit to bottom of the pyramid market Investigating determinants and the role of self-identity: the case of youth in post-war context
Jebarajakirthy, Charles and Thaichon, Paramaporn. 2016. "Marketing microcredit to bottom of the pyramid market Investigating determinants and the role of self-identity: the case of youth in post-war context." International Journal of Bank Marketing. 34 (2), pp. 191-215. https://doi.org/10.1108/IJBM-12-2014-0176
Evaluating specific service quality aspects which impact on customers’ behavioural loyalty in high-tech internet services
Thaichon, Paramaporn and Jebarajakirthy, Charles. 2016. "Evaluating specific service quality aspects which impact on customers’ behavioural loyalty in high-tech internet services." Asia Pacific Journal of Marketing and Logistics. 28 (1), pp. 141-159. https://doi.org/10.1108/APJML-02-2015-0027
The effects of service quality on internet service provider customers' behaviour A mixed methods study
Quach, Thu Nguyen, Jebarajakirthy, Charles and Thaichon, Park. 2016. "The effects of service quality on internet service provider customers' behaviour A mixed methods study." Asia Pacific Journal of Marketing and Logistics. 28 (3), pp. 435-463. https://doi.org/10.1108/APJML-03-2015-0039
The influence of relationship marketing orientation on brand equity in banks
Yoganathan, Dhanushanthini, Jebarajakirthy, Charles and Thaichon, Paramaporn. 2015. "The influence of relationship marketing orientation on brand equity in banks." Journal of Retailing and Consumer Services. 26, pp. 14-22. https://doi.org/10.1016/j.jretconser.2015.05.006
Resource constraints and Asia’s growth: regional cooperation for enhancing energy security
Hossain, Shanawez and Sarker, Tapan. 2013. "Resource constraints and Asia’s growth: regional cooperation for enhancing energy security." Hossain, Moazzem, Sarker, Tapan and McIntosh, Malcolm (ed.) The Asian Century, Sustainable Growth and Climate Change: Responsible Futures Matter. 9781781005743. Edward Elgar Publishing. pp. 54-81