Understanding the drivers of destination equity in the post-pandemic era: the case of Australia
Article
Sarker, Tapan, Rabbanee, F.K., Shakeela, Aishath, Jebarajakirthy, Charles, Sarwar, Aisha and Mollah, Md Ruhul Amin. 2023. "Understanding the drivers of destination equity in the post-pandemic era: the case of Australia." Asia Pacific Journal of Tourism Research. 28 (5), pp. 433-448. https://doi.org/https://doi.org/10.1080/10941665.2023.2245501
| Article Title | Understanding the drivers of destination equity in the post-pandemic era: the case of Australia |
|---|---|
| ERA Journal ID | 19652 |
| Article Category | Article |
| Authors | Sarker, Tapan, Rabbanee, F.K., Shakeela, Aishath, Jebarajakirthy, Charles, Sarwar, Aisha and Mollah, Md Ruhul Amin |
| Journal Title | Asia Pacific Journal of Tourism Research |
| Journal Citation | 28 (5), pp. 433-448 |
| Number of Pages | 16 |
| Year | 2023 |
| Place of Publication | United Kingdom |
| ISSN | 1094-1665 |
| 1741-6507 | |
| Digital Object Identifier (DOI) | https://doi.org/https://doi.org/10.1080/10941665.2023.2245501 |
| Web Address (URL) | https://www.tandfonline.com/doi/full/10.1080/10941665.2023.2245501 |
| Abstract | Drawing on the appraisal theory of emotions and based on an online Qualtrics survey conducted among members of the Australian consumer panel (n = 357), this study examined destination equity considering the changing travel preferences in the post COVID-19 pandemic era. The findings empirically support that in addition to conventional destination equity drivers, tourists in the post-pandemic era consider the internal environment when deciding on a travel destination. Peace of mind was identified as a key manoeuvring factor influencing tourists’ behaviours such as higher payment and share-of-wallet. Theoretical and managerial implications of the findings are presented. |
| Keywords | Destination equity; customer equity drivers; share-of-wallet; COVID-19; risk perceptions; appraisal theory of emotions |
| Contains Sensitive Content | Does not contain sensitive content |
| ANZSRC Field of Research 2020 | 350806. Tourist behaviour and visitor experience |
| Byline Affiliations | School of Business |
| Curtin University of Technology | |
| Griffith University | |
| La Trobe University |
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| License: CC BY-NC-ND 4.0 | ||
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