Conditional acceptance of digitized business model innovation at the BoP: A stakeholder analysis of eKutir in India
Article
Article Title | Conditional acceptance of digitized business model innovation at the BoP: A stakeholder analysis of eKutir in India |
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ERA Journal ID | 33005 |
Article Category | Article |
Authors | Sengupta, Tuhin (Author), Narayanamurthy, Gopalakrishnan (Author), Hota, Pradeep Kumar (Author), Sarker, Tapan (Author) and Dey, Subhendu (Author) |
Journal Title | Technological Forecasting and Social Change |
Journal Citation | 170, pp. 1-12 |
Article Number | 120857 |
Number of Pages | 12 |
Year | 2021 |
Publisher | Elsevier |
Place of Publication | United States |
ISSN | 0040-1625 |
1873-5509 | |
Digital Object Identifier (DOI) | https://doi.org/10.1016/j.techfore.2021.120857 |
Web Address (URL) | https://www.sciencedirect.com/science/article/pii/S0040162521002894 |
Abstract | The current research explores the contingencies behind the acceptance or rejection of digitized business model innovation at the Bottom of the Pyramid (BoP). Building on the existing literature on business model innovation and using the lens of stakeholder theory, we explore the contingencies that decide the success or failure of digitized business models at the BoP. We conducted an inductive case study of eKutir, an Indian social enterprise that uses a digital platform to deliver value for farmers in Orissa. Our analysis reveals that stakeholder's stability and stakeholder's incentives are the critical contingencies deciding the conditional acceptance of the digitized business model innovation. Our results also confirm that accessibility, availability, affordability, awareness and acceptability are the most important factors contributing to the stakeholder's adoption of digitized business model innovation. Further, we infer that age, respect, power and authority are key differentiating factors contributing to stakeholder's stability which can significantly influence the acceptance of digitized business model innovation. We conclude with a framework that can guide the successful implementation of digitized business model innovation at the BoP. |
Keywords | Business model innovation, Digitization, Bottom of the Pyramid, Stakeholder theory, Agri-supply chain, Social enterprise |
ANZSRC Field of Research 2020 | 350705. Innovation management |
Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |
Byline Affiliations | Goa Institute of Management, India |
University of Liverpool, United Kingdom | |
Australian National University | |
Griffith University | |
Indus Business Academy, India | |
Institution of Origin | University of Southern Queensland |
https://research.usq.edu.au/item/q7308/conditional-acceptance-of-digitized-business-model-innovation-at-the-bop-a-stakeholder-analysis-of-ekutir-in-india
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