Online relationship marketing: evolution and theoretical insights into online relationship marketing
Article
Article Title | Online relationship marketing: evolution and theoretical insights into online relationship marketing |
---|---|
ERA Journal ID | 19845 |
Article Category | Article |
Authors | Thaichon, Park, Liyanaarachchi, Gajendra, Quach, Sara, Weaven, Scott and Bu, Yi |
Journal Title | Marketing Intelligence and Planning |
Journal Citation | 38 (6), pp. 676-698 |
Number of Pages | 23 |
Year | 18 Aug 2020 |
Publisher | Emerald |
Place of Publication | United Kingdom |
ISSN | 0263-4503 |
1355-2538 | |
1758-8049 | |
Digital Object Identifier (DOI) | https://doi.org/10.1108/MIP-04-2019-0232 |
Web Address (URL) | https://www.emerald.com/insight/content/doi/10.1108/MIP-04-2019-0232/full/html |
Abstract | Purpose Design/methodology/approach Findings Research limitations/implications Originality/value |
Keywords | New technology; E-commerce; Empirical research; Theory; Online relationship marketing; Theoretical insights |
ANZSRC Field of Research 2020 | 350605. Marketing management (incl. strategy and customer relations) |
Public Notes | File reproduced in accordance with the copyright policy of the publisher/author. |
Byline Affiliations | Griffith University |
https://research.usq.edu.au/item/xx0wz/online-relationship-marketing-evolution-and-theoretical-insights-into-online-relationship-marketing
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