Dark motives-counterfeit selling framework An investigate on the supply side of the non-deceptive market
Article
Article Title | Dark motives-counterfeit selling framework An investigate on the supply side of the non-deceptive market |
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ERA Journal ID | 19845 |
Article Category | Article |
Authors | Quach, Sara and Thaichon, Park |
Journal Title | Marketing Intelligence and Planning |
Journal Citation | 36 (2), pp. 245-259 |
Number of Pages | 15 |
Year | 2018 |
Publisher | Emerald |
Place of Publication | United Kingdom |
ISSN | 0263-4503 |
1355-2538 | |
1758-8049 | |
Digital Object Identifier (DOI) | https://doi.org/10.1108/MIP-04-2017-0069 |
Web Address (URL) | https://www.emerald.com/insight/content/doi/10.1108/MIP-04-2017-0069/full/html |
Abstract | Purpose Design/methodology/approach Findings Originality/value |
Keywords | Luxury; Counterfeits; Online platform; Seller |
ANZSRC Field of Research 2020 | 350605. Marketing management (incl. strategy and customer relations) |
Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |
Byline Affiliations | Swinburne University of Technology |
Griffith University |
https://research.usq.edu.au/item/xx0xw/dark-motives-counterfeit-selling-framework-an-investigate-on-the-supply-side-of-the-non-deceptive-market
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