The divergent effects of neat food presentation on purchase likelihood: the moderating role of time-related positioning
Article
Article Title | The divergent effects of neat food presentation on purchase likelihood: the moderating role of time-related positioning |
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ERA Journal ID | 19787 |
Article Category | Article |
Article | |
Authors | Quach, Sara, Septianto, Felix and Thaichon, Park |
Journal Title | Asia Pacific Journal of Marketing and Logistics |
Journal Citation | 35 (6), pp. 1425-1442 |
Number of Pages | 18 |
Year | 24 Aug 2022 |
Publisher | Emerald |
Place of Publication | United Kingdom |
ISSN | 1355-5855 |
1758-4248 | |
Digital Object Identifier (DOI) | https://doi.org/10.1108/APJML-03-2022-0224 |
Web Address (URL) | https://www-emerald-com.ezproxy.usq.edu.au/insight/content/doi/10.1108/APJML-03-2022-0224/full/html |
Abstract | Purpose Design/methodology/approach Findings Originality/value |
Keywords | Neatness; Time-related positioning; Perceived quality; Nostalgia; Food presentation; Purchase likelihood |
ANZSRC Field of Research 2020 | 350601. Consumer behaviour |
Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |
Byline Affiliations | Griffith University |
University of Queensland |
https://research.usq.edu.au/item/xx0w8/the-divergent-effects-of-neat-food-presentation-on-purchase-likelihood-the-moderating-role-of-time-related-positioning
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