Loyalty layers, expectations and the role of knowledge
Article
Article Title | Loyalty layers, expectations and the role of knowledge |
---|---|
ERA Journal ID | 19845 |
Article Category | Article |
Authors | Quach, Sara, Thaichon, Park, Roberts, Robin E. and Weaven, Scott |
Journal Title | Marketing Intelligence and Planning |
Journal Citation | 39 (3), pp. 377-393 |
Number of Pages | 17 |
Year | 2021 |
Publisher | Emerald |
Place of Publication | United Kingdom |
ISSN | 0263-4503 |
1355-2538 | |
1758-8049 | |
Digital Object Identifier (DOI) | https://doi.org/10.1108/MIP-09-2019-0489 |
Web Address (URL) | https://www.emerald.com/insight/content/doi/10.1108/MIP-09-2019-0489/full/html |
Abstract | Purpose Design/methodology/approach Findings Originality/value |
Keywords | Customer loyalty; Loyalty layers; Customer expectations; Service quality; Reciprocity; Innovativeness; Relationship marketing; Customer knowledge |
ANZSRC Field of Research 2020 | 350605. Marketing management (incl. strategy and customer relations) |
Public Notes | File reproduced in accordance with the copyright policy of the publisher/author. |
Byline Affiliations | Griffith University |
https://research.usq.edu.au/item/xx0x8/loyalty-layers-expectations-and-the-role-of-knowledge
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