Understanding online shopping behaviours and purchase intentions amongst millennials
Article
Article Title | Understanding online shopping behaviours and purchase intentions amongst millennials |
---|---|
ERA Journal ID | 36079 |
Article Category | Article |
Authors | Dharmesti, Maria, Dharmesti, Theresia Rasika Seta, Kuhne, Sarah and Thaichon, Park |
Journal Title | Young Consumers |
Journal Citation | 22 (1), pp. 152-167 |
Number of Pages | 16 |
Year | 2021 |
Publisher | Emerald |
Place of Publication | United Kingdom |
ISSN | 1747-3616 |
1758-7212 | |
Digital Object Identifier (DOI) | https://doi.org/10.1108/YC-12-2018-0922 |
Web Address (URL) | https://www.emerald.com/insight/content/doi/10.1108/YC-12-2018-0922/full/html |
Abstract | Purpose Design/methodology/approach Findings Practical implications Originality/value |
Keywords | Attitudes; Motives; Millennials; Information search; Generation theory; Online purchase behavior |
ANZSRC Field of Research 2020 | 350604. Marketing communications |
Public Notes | File reproduced in accordance with the copyright policy of the publisher/author. |
Byline Affiliations | Griffith University |
Independent Researcher, Iran |
https://research.usq.edu.au/item/xx102/understanding-online-shopping-behaviours-and-purchase-intentions-amongst-millennials
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