Emerging from my youth - intra-cohort segmentation
Article
Article Title | Emerging from my youth - intra-cohort segmentation |
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ERA Journal ID | 22207 |
Article Category | Article |
Authors | Pentecost, Robin, Donoghue, Sune and Thaichon, Park |
Journal Title | International Journal of Retail and Distribution Management |
Journal Citation | 47 (5), pp. 571-588 |
Number of Pages | 18 |
Year | 13 May 2019 |
Publisher | Emerald |
Place of Publication | United Kingdom |
ISSN | 0959-0552 |
1758-6690 | |
Digital Object Identifier (DOI) | https://doi.org/10.1108/IJRDM-06-2018-0113 |
Web Address (URL) | https://www.emerald.com/insight/content/doi/10.1108/IJRDM-06-2018-0113/full/html |
Abstract | Purpose Design/methodology/approach Findings Research limitations/implications Practical implications Originality/value |
Keywords | Shopping malls; Millennials; Retailing; Life cycle; Cohorts; Micro-segmentation |
ANZSRC Field of Research 2020 | 350605. Marketing management (incl. strategy and customer relations) |
Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |
Byline Affiliations | Griffith University |
University of Pretoria, South Africa |
https://research.usq.edu.au/item/xx107/emerging-from-my-youth-intra-cohort-segmentation
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