350601. Consumer behaviour
| Title | 350601. Consumer behaviour |
|---|---|
| Parent | 3506. Marketing |
Latest research outputs
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What motivates consumers to be in line with online shopping?: a systematic literature review and discussion of future research perspectives
Srivastava, Abhinav and Thaichon, Park. 2023. "What motivates consumers to be in line with online shopping?: a systematic literature review and discussion of future research perspectives." Asia Pacific Journal of Marketing and Logistics. 35 (3), pp. 687-725. https://doi.org/10.1108/APJML-10-2021-0777Article
Towards a Review-Analytics-as-a-Service (RAaaS) Framework for SMEs: A Case Study on Review Fraud Detection and Understanding
Chau, Xuan Truong Du, Nguyen, Thanh Toan, Tran, Vinh Khiem, Quach, Sara, Thaichon, Park, Jo, Jun, Vo, Bay, Tran, Quang Dieu and Nguyen, Quoc Viet Hung. 2023. "Towards a Review-Analytics-as-a-Service (RAaaS) Framework for SMEs: A Case Study on Review Fraud Detection and Understanding ." Australasian Marketing Journal. https://doi.org/10.1177/14413582221146004Article
Relationship outcomes following a service failure: the role of agent likability
Radu, Alexandru, Quach, Sara, Thaichon, Park, Surachartkumtonkun, Jiraporn and Weaven, Scott. 2023. "Relationship outcomes following a service failure: the role of agent likability ." Asia Pacific Journal of Marketing and Logistics. 35 (2), pp. 364-379. https://doi.org/10.1108/APJML-07-2021-0510Article
Ethnicity in advertising and millennials: the role of social identity and social distinctiveness
Shao, Wei, Zhang, Yunen, Cheng, Anni, Quach, Sara and Thaichon, Park. 2023. "Ethnicity in advertising and millennials: the role of social identity and social distinctiveness ." International Journal of Advertising. https://doi.org/10.1080/02650487.2023.2172663Article
Price promotion in omnichannel retailing: how much is too much?
Quach, Sara, Barari, Mojtaba, Thaichon, Park and Moudry, Dann Vit. 2023. "Price promotion in omnichannel retailing: how much is too much? " Asia Pacific Journal of Marketing and Logistics. 35 (1), pp. 198-213. https://doi.org/10.1108/APJML-07-2021-0475Article
Effects of Social Media Marketing on Consumer Purchase Intention in the Retail Sector of Australia
Hussain, Syed Ibrar and Chimhundu, Ranga. 2023. "Effects of Social Media Marketing on Consumer Purchase Intention in the Retail Sector of Australia." Journal of Business and Management Studies. 5 (1), pp. 69-88. https://doi.org/10.32996/jbms.2023.5.1.8Article
Effects on Consumer Purchase Intentions through Online Marketing Activities: Evidence from Australian Retail Sector Consumers
Hussain, Syed Ibrar and Chimhundu, Ranga. 2023. "Effects on Consumer Purchase Intentions through Online Marketing Activities: Evidence from Australian Retail Sector Consumers." International Journal of Arts and Humanities Studies. 3 (1), pp. 16-25. https://doi.org/10.32996/Ijahs.2023.3.1.3Article
Marketing and recruitment strategies used by regional Australian universities in Thailand: a scoping review
Chin, Daniel, van der Laan, Luke and Surachartkumtonkun, Jiraporn. 2022. "Marketing and recruitment strategies used by regional Australian universities in Thailand: a scoping review." Journal of Marketing for Higher Education. https://doi.org/10.1080/08841241.2022.2149664Article
Digital technologies: tensions in privacy and data
Quach, Sara, Thaichon, Park, Martin, Kelly D., Weaven, Scott and Palmatier, Robert W.. 2022. "Digital technologies: tensions in privacy and data ." Journal of the Academy of Marketing Science. 50 (6), pp. 1299-1323. https://doi.org/10.1007/s11747-022-00845-yArticle
Effects of cognitive absorption on continuous use intention of AI-driven recommender systems in e-commerce
Acharya, Nirmal, Sassenberg, Anne-Marie and Soar, Jeffrey. 2023. "Effects of cognitive absorption on continuous use intention of AI-driven recommender systems in e-commerce." Foresight (Cambridge): the journal for future studies, strategic thinking and policy. 25 (2), pp. 194-208. https://doi.org/10.1108/FS-10-2021-0200Article
Effects of atmosphere on emotions and consumer behaviour at wineries
Sassenberg, Anne-Marie, Sassenberg, Cindy, Sassenberg, Claudia and Heneghan, Maire. 2022. "Effects of atmosphere on emotions and consumer behaviour at wineries." International Journal of Wine Business Research. 34 (4), pp. 523-541. https://doi.org/10.1108/IJWBR-05-2021-0028Article
Exploring the motives behind the purchase of western imported food products. A phenomenological study from a Muslim-dominated region
Bukhari, Syed Faheem Hasan, Woodside, Frances M., Hassan, Rumman, Hussain, Saima and Khurram, Sana. 2022. "Exploring the motives behind the purchase of western imported food products. A phenomenological study from a Muslim-dominated region." Journal of Islamic Marketing. 13 (2), pp. 481-507. https://doi.org/10.1108/JIMA-05-2020-0139Article
Novel products and advertising visuals: the mediating role of perceived luxuriousness on willingness to try clean meat products
Septianto, Felix, Quach, Sara, Thaichon, Park and Japutra, Arnold. 2022. "Novel products and advertising visuals: the mediating role of perceived luxuriousness on willingness to try clean meat products ." International Journal of Advertising. 42 (5), pp. 916-944. https://doi.org/10.1080/02650487.2022.2125183Article
Influencer marketing: sponsorship disclosure and value co-creation behaviour
Bu, Yi, Parkinson, J. and Thaichon, Park. 2022. "Influencer marketing: sponsorship disclosure and value co-creation behaviour ." Marketing Intelligence and Planning. 40 (7), pp. 854-870. https://doi.org/10.1108/MIP-09-2021-0310Article
A sustainable inventory system with price-sensitive demand and carbon emissions under partial trade credit and partial backordering
Taleizadeh, Ata Allah, Aliabadi, Leila and Thaichon, Park. 2022. "A sustainable inventory system with price-sensitive demand and carbon emissions under partial trade credit and partial backordering." Operational Research: An International Journal. 22 (4), pp. 4471-4516. https://doi.org/10.1007/s12351-021-00683-wArticle
Purchase intention of organic foods: are lifestyles of health and sustainability the reason for my purchase decision?
Kaur, Jagdeep, Lavuri, Rambabu, Thaichon, Park and Martin, Brett. 2022. "Purchase intention of organic foods: are lifestyles of health and sustainability the reason for my purchase decision? " Asia Pacific Journal of Marketing and Logistics. 35 (6), pp. 1532-1551. https://doi.org/10.1108/APJML-02-2022-0123Article
The divergent effects of neat food presentation on purchase likelihood: the moderating role of time-related positioning
Quach, Sara, Septianto, Felix and Thaichon, Park. 2022. "The divergent effects of neat food presentation on purchase likelihood: the moderating role of time-related positioning ." Asia Pacific Journal of Marketing and Logistics. 35 (6), pp. 1425-1442. https://doi.org/10.1108/APJML-03-2022-0224Article
Mobile wallets adoption: pre- and post-adoption dynamics of mobile wallets usage
Jaiswal, Deepak, Kaushal, Vikrant, Mohan, Ashutosh and Thaichon, Park. 2022. "Mobile wallets adoption: pre- and post-adoption dynamics of mobile wallets usage." Marketing Intelligence and Planning. 40 (5), pp. 573-588. https://doi.org/10.1108/MIP-12-2021-0466Article
Evaluating Integrated Marketing Communications Effectiveness
Sassenberg, Anne-Marie. 2021. "Evaluating Integrated Marketing Communications Effectiveness." Luck, Edwina, Barker, Nigel, Sassenberg, Anne-Marie, Chitty, Bill, Andrews, J. Craig and Shimp, Terence A. (ed.) Integrated Marketing Communications. Australia. Cengage Learning Australia. pp. 390-420Textbook (chapter)
Social media marketing
Sassenberg, Anne-Marie. 2021. "Social media marketing." Luck, Edwina, Barker, Nigel, Sassenberg, Anne-Marie, Chitty, Bill, Andrews, J. Craig and Shimp, Terence A. (ed.) Integrated Marketing Communications. Australia. Cengage Learning Australia. pp. 269-292Textbook (chapter)
Consumer perceptions of brand authenticity in cause-related event sponsorship
Campbell, Caroline. 2022. Consumer perceptions of brand authenticity in cause-related event sponsorship. PhD Thesis Doctor of Professional Studies. University of Southern Queensland. https://doi.org/10.26192/wq723PhD Thesis
Luxury Brand Purchasing Intentions of Immigrants in the Australian Context
Sharif, Saif Ibn. 2022. Luxury Brand Purchasing Intentions of Immigrants in the Australian Context. PhD by Publication Doctor of Business Administration. University of Southern Queensland. https://doi.org/10.26192/q7vx5PhD by Publication
The Influence of Consumers' Trust and Cognitive Absorption on Behavioural Intentions to Reuse Recommender Systems
Acharya, Nirmal. 2022. The Influence of Consumers' Trust and Cognitive Absorption on Behavioural Intentions to Reuse Recommender Systems. PhD by Publication Doctor of Philosophy. University of Southern Queensland. https://doi.org/10.26192/q7q92PhD by Publication
Artificial intelligence in digital marketing influences consumer behaviour: a review and theoretical foundation for future research
Rabby, Fazla, Chimhundu, Ranga and Hassan, Rumman. 2021. "Artificial intelligence in digital marketing influences consumer behaviour: a review and theoretical foundation for future research." Academy of Marketing Studies Journal. 25 (5), pp. 1-7.Article
The elucidation of marketing trends and a post-positivist approach to understand consumer behaviour – a review
Rabby, Fazla, Chimhundu, Ranga and Hassan, Rumman. 2021. "The elucidation of marketing trends and a post-positivist approach to understand consumer behaviour – a review." Journal of Tianjin University Science and Technology. 54 (8), pp. 13-32. https://doi.org/10.17605/OSF.IO/4C8YHArticle
Factors influencing green energy purchase intention and behaviour: an empirical study
Ahmed, Al Sadat Ibne. 2021. Factors influencing green energy purchase intention and behaviour: an empirical study. PhD Thesis Doctor of Philosophy. University of Southern Queensland. https://doi.org/10.26192/q6v96PhD Thesis
B2B purchase engagement: Examining the key drivers and outcomes in professional services
Nyadzayo, Munyaradzi W., Casidy, Riza and Thaichon, Park. 2020. "B2B purchase engagement: Examining the key drivers and outcomes in professional services ." Industrial Marketing Management. 85, pp. 197-208. https://doi.org/10.1016/j.indmarman.2019.11.007Article
An investigation into contemporary factors influencing parents’ perceptions of private tutoring services: a case study in Vietnam
Nguyen, The Cuong. 2020. An investigation into contemporary factors influencing parents’ perceptions of private tutoring services: a case study in Vietnam. PhD Thesis Doctor of Philosophy. University of Southern Queensland. https://doi.org/10.26192/q6wwwPhD Thesis
Are You a Chocolate Lover? An Investigation of the Repurchase Behavior of Chocolate Consumers
Thaichon, Park, Jebarajakirthy, Charles, Tatuu, Puja and Gajbhiyeb, Rahul Gautam. 2018. "Are You a Chocolate Lover? An Investigation of the Repurchase Behavior of Chocolate Consumers ." Journal of Food Products Marketing: innovations in food advertising, food promotion, food publicity, food sales promotion. 24 (2), pp. 163-176. https://doi.org/10.1080/10454446.2017.1266551Article