Dr Rumman Hassan

Name | Dr Rumman Hassan |
---|---|
Email Address | rumman.hassan@unisq.edu.au |
Job Title | Lecturer (Marketing) |
Qualifications | BBusAdm North South, MBA North South, MCom UNSW, PhD UNE |
Department | School of Business |
ORCID | https://orcid.org/0000-0003-1527-8331 |
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Expertise
Consumer Behaviour
Services Marketing
AI and Digital Marketing
Teaching
MKT1002 Consumer Psychology
MKT3001 Marketing Intelligence
Fields of Research
- 350601. Consumer behaviour
- 350611. Service marketing
- 350699. Marketing not elsewhere classified
Professional Membership
Professional Membership | Year |
---|---|
ANZMAC |
BBusAdm
North South
1999
MBA
North South
2001
MCom
UNSW
2006
PhD
UNE
2014
Current Supervisions
Research Title | Supervisor Type | Level of Study | Commenced |
---|---|---|---|
An Analysis of the `Coping Strategies¿ of Lower End Consumers in Pakistan | Principal Supervisor | Masters | 2023 |
Innovative model for strong country brand equity through university brand equity: An improved branding approach for countries and their universities | Principal Supervisor | Doctoral | 2023 |
The Impact of Real-Time Ridesharing on the Sustainability of Regional Tourism Destinations in Australia | Principal Supervisor | Doctoral | 2021 |
Completed Supervisions
Research Title | Supervisor Type | Level of Study | Completed |
---|---|---|---|
Investigating the impact of customer-based brand equity on customer satisfaction and brand loyalty in the online shopping goods retail industry in Australia | Principal Supervisor | Masters | 2023 |
The Impact of Digital Marketing on Consumer Buying Behaviour in the Residential Real Estate Industry: A case study of Sydney | Associate Supervisor | Doctoral | 2023 |
The impact of Transit Oriented Shopping Mall Developments on Metro Station's ridership: Dubai case | Associate Supervisor | Doctoral | 2020 |
Marketing organic food in Australia: A study of factors influencing consumers' purchase intention | Associate Supervisor | Doctoral | 2019 |
Exploring muslims consumer perception and religiosity towards purchase behaviour in context with western imported food products in Pakistan | Associate Supervisor | Doctoral | 2018 |