Dr Rumman Hassan
Name | Dr Rumman Hassan |
---|---|
Email Address | rumman.hassan@unisq.edu.au |
Job Title | Lecturer (Marketing) |
Qualifications | BBusAdm North South, MBA North South, MCom UNSW, PhD UNE |
Department | School of Business |
ORCID | https://orcid.org/0000-0003-1527-8331 |
12595
total views of outputs717
total downloads of outputs49
views of outputs this month9
downloads of outputs this month
Expertise
Consumer Behaviour
Services Marketing
AI and Digital Marketing
Teaching
MKT1002 Consumer Psychology
MKT3001 Marketing Intelligence
Fields of Research
- 350601. Consumer behaviour
- 350611. Service marketing
- 350699. Marketing not elsewhere classified
Professional Membership
Professional Membership | Year |
---|---|
ANZMAC |
BBusAdm
North South
1999
MBA
North South
2001
MCom
UNSW
2006
PhD
UNE
2014
Current Supervisions
Research Title | Supervisor Type | Level of Study | Commenced |
---|---|---|---|
Lean and Design For Six Sigma For New Product Development Process Framework For Agri-Business Waste. | Associate Supervisor | Doctoral | 2024 |
A branding approach to foster national soft and educational-based brand image through university brand equity in the realm of social media A study in the context of Pakistan. | Principal Supervisor | Doctoral | 2023 |
An Analysis of the `Coping Strategies¿ of Lower End Consumers in Pakistan | Principal Supervisor | Masters | 2023 |
The Impact of Real-Time Ridesharing on the Sustainability of Regional Tourism Destinations in Australia | Principal Supervisor | Doctoral | 2021 |
Completed Supervisions
Research Title | Supervisor Type | Level of Study | Completed |
---|---|---|---|
Investigating the impact of customer-based brand equity on customer satisfaction and brand loyalty in the online shopping goods retail industry in Australia | Principal Supervisor | Masters | 2023 |
The Impact of Digital Marketing on Consumer Buying Behaviour in the Residential Real Estate Industry: A case study of Sydney | Associate Supervisor | Doctoral | 2023 |
The impact of Transit Oriented Shopping Mall Developments on Metro Station's ridership: Dubai case | Associate Supervisor | Doctoral | 2020 |
Marketing organic food in Australia: A study of factors influencing consumers' purchase intention | Associate Supervisor | Doctoral | 2019 |
Exploring muslims consumer perception and religiosity towards purchase behaviour in context with western imported food products in Pakistan | Associate Supervisor | Doctoral | 2018 |